Blue Falcons Fahad Ali (Leader) Syed Moazzam Ali Shah Muhammad Asim ASHIR MUBEEN

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Social Networking Service

LinkedInSocial Networking ServiceCreated in December 14, 2002and launched on May 5, 2003As of March 2016, LinkedIn has more than 433 million members in over 200 countries, out of which more than106 million are active. More than 40 million are students and recent college graduates.In January 2016, the company had around 9,200 employeesAvailable in 24 languages, including Arabic, Chinese, Swedish and Russian26% of B2B marketers refer to LinkedIn as their single most important social channelAccording to Alexa, 18th most visited website in world and 10th in United States

Headquarter and Offices

California, United StatesOmaha, Chicago, Los Angeles, New York, San Francisco, Washington, London, Dublin, Amsterdam, Milan, Munich, Madrid, Stockholm, Singapore, Hong Kong, China, Japan, Australia, Canada, India and Dubai.

Dubai, United Arab Emirates

Youre Closer Than You Think

Getting Started

Home Page

Premium FeaturesInMailAccess to more profilesSearch FiltersExpanded ProfilesWho Viewed My Profile

Points to consider while starting on LinkedInKeywordsNaming the ProfileUsing HeadlinesSummary of HeadlinesProfessional PhotoUse links to other Social NetworksMake ConnectionsShow Work Samples

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Choosing to AdvertiseWhen you are on site, you find ads on following pages: Home, profile, inbox, search results and Groups.LinkedIn does a good job of helping you segment your ad targets, so knowing who youre targeting is important. You can segment your ad using segmentation.

SegmentationIndustry There is a large list of worldwide industries represented are Higher Education at 18.7 percent, Information Technology and services at 13.9 percent, Financial Services at 11.6 percent, and Computer Software at 8.9 percent.

SegmentationSeniority This segment pertains to job seniority, with 2 million members identifying themselves as holding C-suite (A C-suite job refers to a job with a C in the title, such as CEO, CFO or COO.)

SegmentationGeography The entire world is represented. The United States is the largest group, with more then 27 percent of LinkedIn members residing there.Job function The top five job functions reported are Sales, Management, Business Development, Information Technology, and Marketing.

SegmentationAge In United States, 41 percent of the members are between the ages of 35 and 54.Gender LinkedIn skews 63 percent male and 37 percent female.If you decide to try advertising on LinkedIn, look at several ads and see whats possible. The cost can mount, so you need to set goals and limits.

Participating in GroupsLinkedIn members sometimes overlook the value of joining. The most powerful use of groups is to find people who you would never have the chance to meet in person. Joining a group theyre in makes the introduction easier.

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Leading a successful Group

What constitute a successful group on LinkedIn?Its one that has value for both you and your members .You may hope to build a personal empire from your LinkedIn group, but the real success comes when your members act like a community .The value of the group comes from the power of the Network. As members bring in others from their own network, the power grows .Here are some tactics that will help your group be a success .

Use your Weekly emailA powerful feature of Groups is the ability to email aweekly announcementto members. Group managers dont have to hope their members visit the group on LinkedIn, they can reach out to them by email once a week. Send a special promotion. Link to current content your audience may find particularly useful. Suggest recent group discussions they may have missed. These weekly messages serve as a great reminder to members that your group is there to support them and their professional endeavors.

Invite: Group managers also caninvite peoplewho they think will enjoy the group. Consider inviting colleagues, connections, and industry influencers to participate in the conversations.

Cross-promote:There are plenty of ways topromoteyour group on social media. Within LinkedIn, consider featuring the group on yourCompany Pageas shown below. You can feature up to three groups.

Display the group logo on your personal profile. At CMI, we encourage all team members to join the CMI LinkedIn group, enabling the group logo to appear on their profiles. They become better brand advocates and CMI earns another layer of promotion as seen below.

Encourage comments and discussions

The shared discussion Are part of the valuable content your group builds. If you choose an open group, it can be shared on Facebook and LinkedIn monitor the groups and stir up some lively discussion.

Use Events

As mentioned previously, LinkedIn has a great event tool. Create some virtual events and have members speak. Get everyone talking about new events. If enough people are interested in the idea, you can hold and in person conference.

Interest the media

One of your goal for the group should be to help the media find you. Publicity benefits the entire groups. Think about having your members create an e-book or manifesto about your topic and let the media know about it .some social media press release could also do the trick.

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Using LinkedIn to Answer Questions

How To Post On LinkedIn Pulse (And Why Every Business Should!)

Need more eyeballs on your content? Postingcontent onLinkedIn Pulsecould be the answer. In fact, as youll discover, it gives business owners so many advantages, it should be an integralpart of your marketing activities.

How to Post a QuestionYou can share thoughts, articles or other content-rich websites from your homepage and several other places. This is sometimes known as sharing an update. You can use the share box to share a wide variety of information.

You can share thoughts, articles or other content-rich websites from your homepage and several other places. This is sometimes known as sharing an update. You can use the share box to share a wide variety of information:From your homepageFrom discussions in your groupsFrom partner sitesFrom LinkedIn PulseFrom any webpage when using the LinkedIn

Answering questions has also some additional value to a social media marketer. It has following benefits:

Discovering content for blog posts Uncovering trends by mining the questions people are asking Locating potential joint venture partnersFinding a technical expertLetting new clients find you