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Welcome to COMM 202
T26&33
Tutorial 6
Week 8: Networking/LinkedIn Aus t in Sm i th Disconnect from technology please
Breathing Exercise
“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom”
Viktor Frankl
Opening Lesson
Today’s Key Learning's
Agenda
LinkedIn Profiles
Networking Event Prep & Etiquette
Action Items
TA Feedback
TA Feedback
1. TA Feedback
Start
More individual feedback
More availability of Office Hours with just the TA
Stop
Going too fast – go a bit slower
Continue
Breathing Exercise & Quotes
Bringing energy to the class
Tutorial slides
Playing music at the start of tutorials
Group work & encourage participation
48 hour e-mail responses
LinkedIn Profiles
• LinkedIn is social!
– Be personable , speak in first person, show your personality
– Follow influencers, share articles, engage with the community through posts and updates – the more you engage the more likely people will find your profile.
• LinkedIn is all about you!
– Your profile is tailored to your professional brand instead of to a company
– Include broader experiences, projects, skills, and interests in a variety of formats
Linkedin profile vs. resumes
• Turn off “Notify your network” when making many small changes
• Don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you– After too many IDK’s, LinkedIn will ban them from
the network
Found on the right side of your profile
under “Who’s Viewed your Profile?”
Before we start …
Key
Elements
of your
profile
1. Professional taken headshot
2. Attention Getting Headline2. Attention Getting Headline
3. Complete Experiences
4. Connections, Contact Info, Customized URL
6. Clear call to action so your reader can reach out and easily contact you
5. Compelling, interesting summary, using a natural, conversational tone
• Professional-looking photo
o Reasonably close-up (from the shoulders up)
o High quality, good lighting, looks like you!
Key
Elements
of your
profile
• Headline
– It is your 120 character hook
– Should be about what you do
– Be memorable and enticing people to look at your profile
• Summary
– 2000 characters to summarize your background and future goals
Key Elements of your profile
• Summary
o 2,000 characters to summarize your background and future goals
Key
Elements
of your
profile
TIPS FOR
A GREAT
SUMMARY
• Speak in the first person
• Keep it visually organized using bullet
points
• What you can write about:
o Education (your current job): What you do, your
specialization, why you chose it
o Other involvements: What you do outside of
class, why you like it
o What makes you - you: Personal work style /
important character traits
o Your aspirations: Your goals and intended
professional path
o Finish off with your contact information, invite
them to connect or email you
Go to LinkedIn
• Experiences
– Try not to copy-paste from your resume
– Talk about the challenges you faced and a couple key wins
– Prove your accomplishments by showing examples of your work (i.e. video projects, presentations, photography…)
• Education
– Join UBC and Sauder (AND the alumni communities!)
• Honours/Awards
Key Elements of your profile
• Projects
List academic or extra-curricular projects as you see fit
• Skills
Searchable, so aim for brand-specific not generic
• Influencers
Follow your idols! Helps others to see who inspires you.
Key Elements of your profile
LET’S
CREATE OUR
OWN
HEADLINES!
• Having a profile is step 1, using LinkedIn is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers
• Join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.
GROUPS/PUBLISH
• Best practices:
– Request to connect once you have
met them in person (where possible)
– Personalize your connection request
– Keep it friendly and professional
Etiquette: Adding Connections
Example.
Etiquette Adding Connections
too casual
too generic
personal &
professional
General tips for success
• Share something
memorable from your
conversation
• Be brief
• Include a call to action if
you’d like to meet again
• Gauge the audience –
your message to the
Dean will look different
than your message to
your COMM202
classmate!
RECOMMENDATIONS?
Another link to explore: http://www.careerealism.com/linkedin-
recommendations/
– A professional looking headshot (shoulders up only)
– Personalize your URL
– Add a basic outline of your education, work and extra-curricular experiences
– Join the myBCom Career group
– Build your network by sending your TA and 5 classmates a personalized invite
Re-cap on LinkedIn
Networking Event Prep
• SAVE THE DATE:
• COMM202 Networking Event
• Thursday, March 10th from 6-8PM @ CPA Hall
• Alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students
• Excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!
Networking event
Networking reflection
• Reflection paper due Monday, March 14th
• Your goals in attending the event
o What is your purpose in going?
o Define SMART goals beforehand – How will you define the success of your evening?
• How did you prepare for the event (research potential delegates)
o What was it about these people that motivated you wanting to talk to them?
• Conversation summaries
• Reflection of the lessons learned
• Action steps to build relationship
• Be sure to check out the delegate info on the course blog
• Skim the LinkedIn profiles of delegates you’d like to speak to
– Note any interesting topics you’d like to know more about
– Hone in on similar experiences or shared groups
– Think about questions to ask
• During the event, be interested without being creepy!
I had a chance to look at your
LinkedIn profile, and I was really
interested to learn about…
Researching contacts
• Be sure to check out the delegate info on the course blog
• Skim the LinkedIn profiles of delegates you’d like to speak to
– Note any interesting topics you’d like to know more about
– Hone in on similar experiences or shared groups
– Think about questions to ask
• During the event, be interested without being creepy!
I had a chance to look at your
LinkedIn profile, and I was really
interested to learn about…
Researching contacts
Dress to IMPRESS &
Dress for SUCCESS
• For ladies:
o Dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!)
o Blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)
o Flats or low heels
Dressing the part
• For guys:
o Dress pants, nice khakis, or dark denim
o Collared shirt (patterned or plaid is fine!), jacket if you like
o Dress shoes or loafers
Dressing the part
BCC News 202 Reminders
Resume and Cover Letter is due on Tuesday March 8 th, 2015 @ 1:59 PM
Submit through COOL and Turnitin
Networking Event March 10thth
Sign up for Office Hours!
Next week is.. Tutorial!
Full list of eligible workshops on Connect!
Sauder Brand Management Mentorship Program Information Session March 11 th, 12:30 –1:30 PM HA 491, RSVP on COOL!
COOP Applications are out!!
Action items
How to submit?
You will submit your documents TWICE
Once to Turnitin.com for marking (by 1:59pm)
Secondly to COOL (this is how you will receive an interview for the
Employment Interview assignment) (by midnight, same day…but just
do it right away so you don’t forget!)
Full instructions on how to submit to COOL are on the course blog
under assignments / resume and cover letter
Be present
