Trending topics: social media and fundraising

Page 1 | November 2011

Trending topics: social media and fundraising


We’re talking about…

Future principles and directionSeamless integrationAgility and real-timeConnected TVMobile and payment

Current and emerging trendsSocial proofGaming (and micropayments)Geo-social (check-ins)Fundraising campaign commsCorporate social sponsorshipCrowd-sourced produces


Future principles and directions


Seamless integration

• Social media as an integral part of your organisation.

• Brands that work across thousands of platforms.

• Social communications built in to everything.

• Campaigns + fundraising + digital + brand + …

• Everyone in your organisation is a spokesperson.

• ‘Social media’ is no longer a thing – you’re social.


Agility and real-time

• Ability to react fast, capitalise on breaking news.

• Reducing the distance between you and supporters.

• Fundamental change in attitudes to risk.

• Knowing what’s being said, all the time.

• Real-time connection across every part of the organisation.


Connected TV

• TV and social media already go hand-in-hand.

• Conversations, check-ins, ‘Shazam now’.

• By 2014 90% of TVs sold will be web-enabled.

• TV as a fully social, community experience.

• Advanced targeting, cross-platform, interactive.


Mobile and payment

• Goodbye big merchants and gateways.

• New technologies, models and currencies.

• Square, Stripe, NFC, Facebook Credits, BitCoin.

• Mobile and tablets default for shopping, gaming etc

• Games developers, retailers shifting platforms.


Current and emerging trends


Social proof

Unicef refreshes the 1 million pixel idea

Potential donors can see who has already donated

Donors can brag about their donation through a sharable public asset

Transactional donationCorporate partnershipMicrodonationsSocial proof


Gaming (and micropayments)

Gamers contribute by buying designated virtual goods like a sweet potato crop in CityVille, — or can donate by using a direct link.

Zynga gamers donated more than $1 million to tsunami relief efforts.

Zynga partnered with the Save the Children to raise money for its Japan Earthquake Tsunami Children Emergency Fund.

Urgency

Game app partnership

Campaign integration

Transactional


Geo-social

Check-ins in retail locations by customers earn ‘karma points’, redeemed for charity donation by retailer and badge for customer

e.g. CauseWorld, Foursquare charity check-ins, Gowalla (could be custom)

Corporate partnershipsCheck-in applications


Fundraising for campaign comms

Fundraising for advertising to support an advocacy campaign.

Could have a later fundraising ask built into the campaign journey.

Successful examples include 38 Degrees and the British Humanist Association (Atheist Bus Campaign).

Campaign integrationCrowd-funding


Corporate social sponsorship

Corporate sponsorship in return for PR via social media, e.g. check-ins, blog posts, Facebook ‘likes’, hashtag use.

Potentially risky if brand perceived as exploiting the opportunity.

Corporate sponsorship


Crowd-sourced products

Retailer partnershipTransactional giving

Crowd-sourced design

Getting your audience to design products that are sold to support a cause.

Using designers’ networks to raise awareness.

Helping people use their creativity to raise money.

Plays on desire to showcase talent and competitive behaviour.


Thanks for listening :)

Technology

Trending topics: social media and fundraising