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TRANSFORMING PUBLIC ENGAGEMENT THROUGH SOCIAL MEDIADaniel Hoban
Client Development Manager
Delib Australia
About Me
"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Andreas Kaplan and Michael Haenlein
"When you focus on where the customer value intersects with the business value … that's the core of being successful in social media.”
Richard Margetic
Social Business
“In brief: Social business draws on trends in technology (e.g., powerful mobile devices, widespread availability of high-speed Internet access, low cost of data storage), work (e.g., always-on culture, globalization), and society (e.g., propensity to share)… The core principles touch on all areas of a business, whether for business-to-customer engagement, employee-to-employee collaboration, or supply chain optimization. Making social business work requires focus on a company’s culture, connections, content exchanges, and measurement and analytics.”
Peter Kim
Social Government
Social Government draws on trends in technology, work, and society… The core principles touch on all areas of a business, whether for government-to-citizen engagement or employee-to-employee collaboration. Making social government work requires focus on an agencies' culture, connections, content exchanges, and measurement and analytics.
Digital by Default
Digital by Default
The goals are still the same
Inform
Consult
Involve
Collaborate
Empower
Source: IAP2.org
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