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Craig Thomler's presentation on how the internet is transforming the opportunities for public engagement.
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Transforming public engagement through social media
Craig Thomler Managing Director
Delib Australia & New Zealand August 2012
Who am I?
What is Delib?
New Zealand vs Australia New Zealand* Australia**
Internet access 86% 98%
Facebook users (of population) 51% 60%
LinkedIn users (of population) 14% 15%
Twitter users (of population) 8% 10%
Test Cricket (from 1946) 8 27 17 draws
One day Cricket (from 1974) 34 84 5 no results
Men’s International Rugby Union 98 44
Women’s International Rugby Union 6 0
* World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
6/09/11
Australia’s social media experience Use internet: 98% Use social media: • 62% of Australians • 73% of
Commonwealth agencies
• 72% of Commonwealth politicians
Answer Response Share For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government agencies
24 40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
17 28.81%
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
Why do agencies use social media?
Social media tool Use now Likely to Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%
Micro-blogging site (Twitter) 41.2% 32.7%
Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%
Professional networking (e.g.LinkedIn) 24.8% 18.3% Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6% Online forums like Google or Yahoo groups 17.0% 13.1% Mobile apps (e.g. Snap Send Solve) 15.7% 26.1% Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0% Extranet/wikis (not Wikipedia) 6.5% 6.5%
SMS communication 3.9% 2.0%
Internal micro-blogging (e.g. Yammer) 2.6% 1.3%
DA apps (e.g. Planning Alerts) 2.0% 2.0%
At local government levels…
Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of Excellence for Local Government, University of Technology Sydney
All levels of Australian governments l Over 600 online consultations in last four years l Over 580 Departmental Twitter accounts l Over 150 agency blogs l Over 140 Facebook pages l Over 120 agency mobile apps l Over 55 agency YouTube channels l At least 7 data competitions
Growth in Twitter use
0
100
200
300
400
500
600 Cumulative government Twitter accounts
Narromine Shire Council
Twitter use by govt. level & state
National 24%
State 50%
Local 26%
ACT 6%
NT 0%
NSW 26%
QLD 9% SA
10% TAS 1%
VIC 17%
WA 8%
NAT 23%
By level of government By state
Government as media
Government as convenor
Government as platform
Crowdsourcing
The more things change, the more they stay the same…
Source: IAP2.org
Inform
Consult
Involve
Collaborate
Empower
The goals have not changed
People
Objectives
Strategy
Technology
Processes need to reflect the goals
Inform http://www.alert.sa.gov.au/
Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult http://speakupaustin.org/
Involve http://my2050.decc.gov.uk/
Involve http://www.challenge.gov
Collaborate http://www.galaxyzoo.org/
Collaborate http://trove.nla.gov.au/newspaper?q=
Empower http://data.gov.sg
Empower http://app.monitor.abares.gov.au/
Empower http://http://theopenbudget.org/
Empower http://govmonitor.org
Zombies….
Questions?
Jared Bothwell [email protected] @jaredbothwell http://publicvoice.co.nz
Contacts
Craig Thomler [email protected] @CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/ @Delibaunz
