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Transforming Student Success through Workforce AnalyticsGraduates Skill Sets vs. Employer Expectations
© 2017 Proprietary and Confidential
Presenters
Matt SigelmanChief Executive Officer
Burning Glass Technologies
Rob SparksChief Marketing OfficerCampus Management
© 2017 Proprietary and Confidential
Agenda
• The Business of Higher Ed has Changed
• Why Partner with Burning Glass Technologies
• Leveraging Real-Time Workforce Analytics
• Skills, Not Jobs
• Career Insights
• Q&A
• Next Steps
© 2017 Proprietary and Confidential
Campus Management at a Glance
Campus Management is a leading provider of cloud solutions and services that transform higher education institutions. Its next-generation suite, CampusNexus, includes enterprise-wide Student, CRM,
and Finance, HR & Payroll solutions. Today, more than 2,000 campuses in 20 countries partner with Campus Management to transform academic delivery, student success and operational efficiency.
29
CAMPUS
MANAGEMENT
SERVING
HIGHER
EDUCATION
SINCE 1988
YEARS
650EMPLOYEES
300
EMPLOYEES
LOCATED IN
NORTH
AMERICA
EMPLOYEE
EDUCATION
DEGREES IN
NORTH
AMERICA
77%BACHELOR’S
41%MASTER’S
EXPERIENCE
WORKING AT
HIGHER
EDUCATION
INSTITUTIONS
1IN45+ YEARS
11YEARS
AVERAGE
EXPERIENCE
WORKING IN
EDUCATION
TECHNOLOGY
© 2017 Proprietary and Confidential
Shortage ofEducated Workers
by 2020
40MGap in
FundingAnnually
$52BNon-
TraditionalStudents
80%Attend
MultipleInstitutions
33%
The Business of Higher Ed Has Changed
© 2017 Proprietary and Confidential
Shortage ofEducated Workers
by 2020
40MGap in
FundingAnnually
$52BNon-
TraditionalStudents
80%Attend
MultipleInstitutions
33%
The Imperative …. Student Success
© 2017 Proprietary and Confidential
Attracting and Retaining Students
Relevant Academic Programs
Data-Driven DecisionsTechnological
CurrencyPredictableIT Budgets
Campus Priorities
© 2017 Proprietary and Confidential
Contribute to Society
Find Meaningful Work/Life Balance
Continue to Terminal DegreeGain Practical
ExperienceGain Soft and
Technical Skills
Student Priorities
© 2017 Proprietary and Confidential
Deliver job market analytics that empower employers, workers, and educators to make data-driven decisions
Why Partner with Burning Glass?
Provide students and academic administrators visual tools based on real-time market data and mapped to the skills employers are seeking in specific geographies
Demonstrate CampusNexus’ ability to seamlessly incorporate big data sources into the user experience
Strengthen Campus Management’s ability to provide solutions for outcomes-oriented and career-focused education
© 2017 Proprietary and Confidential
Information relating to how the skills they are learning in the classroom directly relate to a job he or she wants in a specific area
Benefits
Create timely insight into the skills employers are looking for in specific jobs and career fields
Provide students (and parents) with relevant salary information about the jobs /skills required in specific areas
Design academic programs using an inventory of skills that employers are looking for in that field
© 2017 Proprietary and Confidential
11
A Tale of Two Cities…
Graduate
Skills
Employer Expectations
2017 Future Workforce Survey from Hanover Research for McGraw-Hill Education
© 2017 Proprietary and Confidential
12
A Tale of Two Cities… Graduate Skills
Some 70% of
college students
report that they are
at least somewhat
optimistic about
their job prospects
83% at least
somewhat
agree that their
major will help
them get a job
73% are at least
somewhat
optimistic about
their future lives
overall
2017 Future Workforce Survey from Hanover Research for McGraw-Hill Education
© 2017 Proprietary and Confidential
13
A Tale of Two Cities… Graduate Skills
71% expect to
have a job that
aligns with their
career goals
within a year of
graduating
42% highest
priority is
selecting a
career offering
a comfortable
life
74% of students
who are actively
looking for jobs
report spending
less than five
hours per week on
their job search
2017 Future Workforce Survey from Hanover Research for McGraw-Hill Education
© 2017 Proprietary and Confidential
14
A Tale of Two Cities…. Employer Expectation
23% lack of
available
applicants/no
applicants
15% lack of hard
skills (technical
competencies)
18% lack of
experience
2016/2017 Talent Shortage Survey (www.manpowergroup.us/talent-shortage)
SKILLS, NOT JOBS:Positioning Students for Career Success in a Complex Job Market
15
Matt Sigelman, CEOBurning Glass Technologies
© 2017 Proprietary and Confidential
16
Employment
requirements are
shiftingThat means no one
training program can cover
everything
More jobs are
“hybrids”
merging skills
from different
fields
The Higher Ed Challenge:IT’S TOUGHER FOR STUDENTS TO RISE
© 2017 Proprietary and Confidential
17
Why Your Grads Live in Mom’s Attic:AND WHY SUB-BA’S CAN’T SEEM TO GET AHEAD
• A Wharton study using Burning Glass data found that BA+ jobs also ask for more experience
• On average, jobs requiring a bachelor’s asked for 4-5 years’ experience
• This is bad news for recent college grads, who have high education but not experience
• It also explains the double penalty paid by those without a degree: Even as they accrue experience, it’s not valued
Source: Matthew Bidwell, Wharton School
© 2017 Proprietary and Confidential
18
Jobs Are Mixing Skillsets:THAT DOESN’T FIT TRADITIONAL PROGRAM LINES
Mobile App Developer
PROGRAMMING
UI/UX
MARKETING
DESIGN
© 2017 Proprietary and Confidential
19
Hybrid Jobs ARE Growing Fast:NEARLY TWICE AS FAST AS JOBS OVERALL
8.7%
7.7%
9.6%
9.4%
15.9%
0% 5% 10% 15% 20%
Overall
Low
Moderate
High
Very High
Projected Employment Growth: 2016-2026
Hyb
rid
izat
ion
Cat
ego
ry
© 2017 Proprietary and Confidential
4% 10%
49%
100% 96% 90%
51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Bottom Quartile 2nd Quartile 3rd Quartile Top Quartile
Prevalence of Coding Skills in Jobs Across Income Levels
Jobs Frequently Requiring Coding Skills Jobs Not Requiring Coding skills
20
Skills are Cropping Up:IN THE DARNDEST PLACES
© 2017 Proprietary and Confidential
21
A SEA Change in Middle Skills TooDIGITAL SKILLS: A MINIMUM TICKET TO RIDE
78%
Of middle-skill jobs require digital skills
2X
Digitally intensive jobs are growing twice as fast as other middle-skill jobs
Digitally intensive jobs are twice as likely to pay a living wage
© 2017 Proprietary and Confidential
22
Align traditional
majors with the
job marketReorient programs
for working
learners
Get students
across the
“last mile”
How You Can Still Ensure Student Success
© 2017 Proprietary and Confidential
23
Foundational Skills STILL MATTER:DON’T GIVE UP THE FIGHT
29%
27%
22%
19%
9%
10%
22%
14%
13%
6%
0% 5% 10% 15% 20% 25% 30% 35%
Research
Writing
Problem Solving
Teamwork
Creativity
All Jobs DSA Jobs
% of Data Science jobs requesting key soft skills vs. % of all jobs
© 2017 Proprietary and Confidential
24
Specific Skills:MAKE LIBERAL ARTS GRADS MORE MARKETABLE
We identified eight skill sets that Liberal Arts graduates can develop through a modest amount of coursework, such as a minor or online training or internships, that double their job prospects:
GRAPHIC DESIGN
GENERAL
BUSINESS
IT NETWORKING
& SUPPORT
SALES
COMPUTER
PROGRAMMING
DATA ANALYSIS
& MANAGEMENT
MARKETING
SOCIAL MEDIA
+ $1,058 premium
66,429 postings
567,855 postings
+ $11,144 premium
577,787 postings
+ $12,703 premium
136,757 postings
+ $3,424 premium
399,577 postings
+ $336 premium
359,916 postings
+ $9,188 premium
134,090 postings
+ $17,753 premium
52,822 postings
© 2017 Proprietary and Confidential
25
A Few Extra Skills:CAN DOUBLE OPPORTUNITIES
$42,206
$37,691
$44,539
$68,788
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Psychology B.A. With Marketing skills With HR skills With Statistics/DataAnalysis
Entry Level Salaries for Psychology Majors
© 2017 Proprietary and Confidential
26
Skills Drive Internships:73% OF INTERNSHIPS REQUIRE DOMAIN SKILLS
Business Operations Project ManagementBusiness
AdministrationScheduling Customer Service Economics
Marketing Social Media Marketing Adobe Photoshop Facebook Market Research
Engineering Electrical EngineeringComputer
EngineeringAutoCAD Mechanical Engineering Project Management
Sales and Business Dev. SalesBusiness
DevelopmentMarketing Customer Service Project Management
Media, Comms. & PR Social Media Journalism Adobe Photoshop Marketing Technical Writing / Editing
Data Analytics Data Analysis Data Collection Market Research Mathematics Project Management
Finance Budgeting Accounting Financial Analysis Project Management Economics
IT Development Software Development JAVA Software Engineering C++ Computer Engineering
Arts and Design Adobe Photoshop Adobe Indesign Adobe Illustrator Graphic Design Adobe Acrobat
Project & Program Mgmt Project Management Scheduling AutoCAD Budgeting Spreadsheets
HR OnboardingProject
ManagementScheduling Leadership Development Customer Service
Top skills required by internship category
© 2017 Proprietary and Confidential
27
Acquiring CertificationsCAN VALIDATE SKILLS: HUMAN RESOURCES
PAYROLL
SPECIALIST
CE
RT
IFIC
AT
ION
S
IN D
EM
AN
D
HUMAN RESOURCE
ASSISTANT
TALENT
ACQUISITIONCOMPENSATION
& BENEFITSHUMAN RESOURCES
MANAGEMENT
• Fundamental Payroll
Certifications
• Certified Payroll
Professional ($)
• Professional in Human
Resources ($)
• Sr. Professional in Human
Resources ($)
• Global Professional in
Human Resources ($$$)
• Certified Compensation
Professional ($$)
• Certified Employee Benefit
Specialist (CEBS) ($$)
• Certified Benefits Professional
($$$)
• Professional in Human
Resources ($)
• Sr. Professional in
Human Resources ($)
PAYROLL
MANAGER
$35 $39
H/R LABOR
RELATIONS
SPECIALIST
$30
COMPENSATION
BENEFITS
MANAGER
H/R LABOR
RELATIONS
MANAGER
PAYROLL
SPECIALISTS
$28
TALENT
AQUISITION
MANAGER
$36
COMPENSATION
BENEFITS
ANALYST
$28RECRUITER
$21
$40
© 2017 Proprietary and Confidential
But It Matters Which OnesONLY A FEW CERTIFICATIONS HAVE CURRENCY WITH EMPLOYERS
Time Range:Last 12 months
Number of Job PostingsCumulative Percentage
of Job Postings Requesting Certification
Job postings requesting a Top 50 Certification 1,912,496 67%
Job postings requesting a Top 100 Certification 2,231,460 78%
Job postings requesting a Top 200 Certification 2,499,844 88%
© 2017 Proprietary and Confidential
All Jobs Are LocalWHERE YOU GO DRIVES WHAT YOU SHOULD LEARN
Chicago: Top Skills for Marketing Managers San Jose: Top Skills for Marketing Managers
14%
14%
18%
22%
22%
22%
23%
27%
32%
40%
Business Development
Product Development
Social Media
Marketing Management
Market Strategy
Budgeting
Project Management
Marketing
Product Management
Product Marketing
16%
17%
17%
20%
22%
26%
28%
31%
32%
36%
Microsoft Powerpoint
Microsoft Office
Market Research
Social Media
Microsoft Excel
Market Strategy
Marketing Management
Project Management
Marketing
Budgeting
© 2017 Proprietary and Confidential
30
Track Where The Puck is GoingTO UPDATE CURRICULUM FOR FUTURE DEMAND
Top IT Skills(Total postings)
Highest Paying IT
Skills (Mean advertised salary)
Hardest to Fill IT
Skills(Mean posting duration)
Fastest Growing IT
Skills (24 month projections)
1. SQL MapReduce Cloud Security Data Science
2. Java PigJboss Application
ServerAnsible
3. Oracle Machine Learning Metadata Design Docker
4. JavascriptNatural Language
ProcessingSolaris Oracle Cloud
5. Linux Apache Hive Integration Architecture Microsoft Azure
6. SAP Cerner Distributed Computing ElasticSearch
7. .NET Scala Information Architecture AngularJS
8. C++ Data Science Apache Kafka Tableau
9. SharepointSAP Technical
ArchitectureWeb Services Security GruntJS
10. jQuery Apache Hadoop Salesforce Integration Machine Learning
© 2017 Proprietary and Confidential
31
There are 19.7
million enrolled
undergraduates,
but 31 million
more with credit
but no degree
Many institutions
talk about lifelong
learning, but
don’t deliver
Not to mention
160 million
working
Americans
Challenge is Also OpportunitySKILL-FOCUSED PROGRAMS ATTRACT WORKING LEARNERS
Digest of Education Statistics, 2016; National Student Clearinghouse Research Center
© 2017 Proprietary and Confidential
32
Learning is ArbitrageSKILLING UP CAN HAVE STRONG RETURNS
$54,368
$75,476
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Average advertised salarywithout HTML5 skills
Average advertised salarywith HTML5 skills
Graphic Designer/Desktop Publisher
© 2017 Proprietary and Confidential
34
Articulating Career ValueSHOW PROSPECTIVE LEARNERS WHAT’S NEXT
© 2017 Proprietary and Confidential
35
Demonstrating ValueRESHAPES ENROLLMENT MARKETING
Enrollment Marketing: Burning Glass data not only helped University of Maryland University College develop its highly successful Data Science program but also promote the program based on market relevance.
Course Alignment = Marketing Opportunity
© 2017 Proprietary and Confidential
36
These are difficult
pain points for
businesses—with
real opportunity
to help students
be more
competitive
…with high
employment value
to students
This allows
institutions to
offer a distinct
value
proposition…
Targeting Disruptive SkillsPROVIDES UNIQUE VALUE
CAREER INSIGHTSEmbedding Job-Market Analytics Into Your CRM and SIS
37
Rob Sparks, CMOCampus Management
© 2017 Proprietary and Confidential
Problem
Can I use what I learn today to get me to my goal?
Will I see the progress towards my goal?
How can I gain insight about my program and the opportunities ahead?
What do I want to do in the future?
Will my all my effort and work in the classroom payoff?
How can I build social awareness to create market demand for myself?
How do we keep students engaged in their studies today and focus on creating a better future tomorrow?
© 2017 Proprietary and Confidential
Solution
Students are more prepared for handling career transition.
Prepare students for success at every stage of the student lifecycle.
Enable students to seek programs with a career focus.
Recruit by driving occupation -related program offerings.
Student advisors utilizereal-time data to manage and set career goals.
Students transform with skills, social networking and market labor data knowledge.
Graduates are cognizant of student loan repayments.
Alumni and donors stay engaged because of their experience.
© 2017 Proprietary and Confidential
Recruiting
Drive students to enroll in programs that prepare them for occupations they are interested in pursing
Where can your educationtake you?
What jobs are available?
What skills are employers looking for?
How much money do you want to earn?
© 2017 Proprietary and Confidential
Career Planning
Increase my social influence.
Build my LinkedIn profile with valuable outcomes.
What have others done with like experiences?
What is my experience?
What does the job pay?
Who is hiring?
What skills am I going to gain?
What skills do I have today?
Utilize current data to match students, skills, careers and degrees.
© 2017 Proprietary and Confidential
Career Planning – Skills Inventory
I can see my skills
I can add skills
I can see expected skills
I can push skills to LinkedIn
I can share on social networks when I achieve new skills
Utilize current data to match students, skills, careers and degrees.
© 2017 Proprietary and Confidential
Career Planning – Occupation Manager
Utilize current data to match students, skills, careers and degrees.
I can show if I am employed
I can see what jobs I have had
I can flag jobs that I am interested in
I can flag employers I am interested in
I can map a future career plan
I have a career path
© 2017 Proprietary and Confidential
44
Helping students
choose the right
program and
relevant skills to
pursue…with high
employment value
to institution and
employers
Helping
students
identify the right
skills and
career
opportunities
Integrating Market, Labor and Student Data
© 2017 Proprietary and Confidential
About this Webcast
For additional information about this event or Campus Management, please visit campusmanagement.com
For questions please contact, Lesedi Kgopana, Marketing Communications Manager, email [email protected]