Successful Utilization of Social Media and In-Game Entertainment

Successful Utilization of Social Media and In-Game Entertainment

By: AJ LoyBy: AJ Loy

The Importance of Social Media In SportsThe Importance of Social Media In Sports No other media platform competes in the

area of fan and player involvement The competition of sports teams mixed

with fan loyalty provides an endless level of opportunities for advertisers and sport franchises

Sports are one of the hottest topics in social circles

Forms of In-Game Social MediaForms of In-Game Social Media In-Venue Displays On-Screen TV Graphics Grouping Conversations on Certain Trending

Sport Topics Twitter/Facebook Polls Twitter Battles In-Game Player Tweets (Pro Bowl)

In-Venue DisplaysIn-Venue DisplaysPhotos, videos and tweets from attendees at the game Photos, videos and tweets from attendees at the game can be captured, moderated and then displayed within can be captured, moderated and then displayed within the sporting venue in real-time. This modern version of the sporting venue in real-time. This modern version of the “Fan Cam” gives the same excitement for fans, but the “Fan Cam” gives the same excitement for fans, but with the added value of increasing social buzz for the with the added value of increasing social buzz for the team outside of the venueteam outside of the venue

On-Screen TV GraphicsOn-Screen TV GraphicsAudiences can view and interact with

athlete’s, coach’s, and celebrity’s tweets to enhance involvement with that sport entity

Grouping Conversations on Trending Sport Topics Grouping Conversations on Trending Sport Topics

Twitter and Facebook PollsTwitter and Facebook Polls

Twitter polls provide a simple mechanism to engage Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since the game?” with the added bonus of amplification since every vote goes out as a tweet.every vote goes out as a tweet.

Twitter BattlesTwitter Battles Twitter battles engage fans in a social competition to see which team receives the highest amount of social buzz. We can track specific hashtags assigned to individual teams or a multitude of keywords that encompass the entire conversation happening around the event.

In-Game Player TweetsIn-Game Player Tweets

This innovative use of This innovative use of social media allows social media allows fans to directly fans to directly interact with players interact with players and coaches during and coaches during the actual eventthe actual event

How Sport Franchises Rank Among Social Media PlatformsHow Sport Franchises Rank Among Social Media Platforms

SourcesSources

http://www.massrelevance.com/5-ways-to-integrate-social-into-sporting-events/

http://www.sportsfangraph.com/ http://espn.go.com/espn/page2/story/_/id/7

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