Sport InterfaceConnecting sports

stakeholders to serve your business

Since 2002

I n t e r n a t i o n a l

Show cases 2010

Our understanding

• How to convince Sport Governing Bodies to endorse your products as a bona fide equipment for their sport?

• How to get a leverage effects on your new online services provided by Yourcompany.com?

• To identify new customer's demands and to shape new products with your existing components or to be R & D in a very short term.

Characteristics of SGB*

• Values driven organisations

• Complex network and «friendly structured»

• Long and complex decision process

• Political acquaintance

• Could be Resistant to new technologies

• Sometime over-regulating, Protectionism

• Fast changing environment* Out of the major one and most developed one

Proposed Mission

• Enhance your lobbying strategy with key decision makers among the stakeholders of your project ie. Sports Governing Bodies

• Team up with trusted international experts complementary to your core skills, to constitute a multidisciplinary task force

• Business intelligence and desk research to assist you in strategic choices

Where we could support you

• understand the difficulties you encounter and ways to cope with the SGB:

• get appropriate language to open doors

• study regulations > come up with appropriate options

• lobby at the right level, national or/and International

• identify and recruit the appropriate best experts

• define best pilot to begin with

• to get in contact key stakeholders who could beearly adopters of your new products

Our specificityYour Company/organisation

Environment

Target

Sport Interface

PublicInstitutions

Business Suppliers

SportInstitutions

CitizenshipBodies

SportInterface

Milestones

• 1980-01 - World University Games - FISU*

• 2002 - Sport Interface founded

• Sports business development, strategic consultancy

• Business School - 1st Belgian Sport Business Ex. Prog.

• 2008 - Getting into new sectors

• real estate (retail park, stadium, sports facilities)

• 2009-10 - New office and new partnerships

*Luc Vandeputte - full time Director 1979-2001

FISU show case

• How to develop world university sport events endorsed by International Sports Governing Bodies? (1980-2001)*

• World HQ expansion

• to cope with Int’l regulations

• Setting up operational books

• Writing bidding cahier des charges

*Luc Vandeputte - full time Director 1979-2001

FIBA Show case

• How to enhance the board decision process ? (2005)

• Cockpit Group introduction(2005-2007 Geneva)

• CG Customisation support

• FIBA Managers audit (2007 Geneva)

• Case study presentation (MEMOS Graduates Convention, Barcelona 2008)

• CEO satisfaction follow up (2008-2009)

ICOMIA Show caseInternational Council of Marine Industry

• How to enhance the monitoring of national regulations impacting the marine industry? (2005)

• Developing an online extranet for 28 countries to self update 25 criteria.

• Upgrading the extranet according to members needs (2009 ... )

WC 2018 Brussels Stadium show case

• Providing public authorities with a pre-design project (2010).

• Checking FIFA requirements to brief architects

• Interacting with Belgium National Federation and Eindhoven Bid HQ

• Liaising with public authorities (Prime Minister office, Brussels Region Minister-Chairman)

• Presenting the project to FIFA inspection delegation and to the international invited media

Sports facilities show case

• Auditing the State Sports Centre (ADEPS Centres, Mons - Brussels 2010 ...)

• Contributing to a consortium led by Urban Platform Architects

• Auditing the facilities refurbishing needs

• Checking user’s expectations to debate during focus groups

• Studying sport’s trends and new equipments requirements

• Interacting with sports federations

• Liaising with stakeholders (public and private)

Some of our references• Art & Build Architects (B)

• Cockpit Group (B)

• European Com., DG Internal Market

• European Sponsorship Association (UK)

• Foreign Trade Agency - Government of Wallonia (B)

• International Olympic Committee (S)

• International Basketball Feder. (S)

• Ministry of Sports (French Belgian Gov.)

• MCI Group – (B)

• PMP Consult (UK)

• Solvay Business School – ULB (B)

• VO Communication (B)

• Urban Platform Architects (B)

Missions for the Solvay Business School

• Belgian National Lottery (B)

• European Confederation of Nautical Industry (UK)

• International Council of Marine Industry (UK)

• MasterCard Europe (B)

References Edge Communication (Partner)

• Lever Fabergé (AXE)

• Levi Strauss & Co (Benelux & Europe) MTV Networks (B)

• Toyota (BeLux)

• Unilever Bestfoods (Lipton Belgium, Netherlands & Europe)

Network based teamwe select the best reliable partnersw w w . s p o r t i n t e r f a c e . e u