Top Social Media (SocM) Challenges stated by the Class

Managing Info – daunted by a large amount of info

Why use SocM to job hung

Worry about sharing too much privacy and not knowing how to turn privacy settings on

Whether to link all social media together – LinkedIN-Facebook-Twitter

What to put out there – a strategy for one’s SM presence

Creating visibility using SocM

Getting comfortable with using SocM

Using Facebook for professional (versus personal) reasons

Time to do it all

Motivation

Social Media Plan

Facebook Privacy Settings

1. Account (pull-down at top right)

2. Privacy Settings (a menu choice)

3. Customize Settings (click link)

4. Choose one of the following settings:

a. Everyone

b. Friends of Friends

c. Friends Only

Facebook Profile Settings

1. Choose Profile on Menu Bar

2. Click “Edit Profile” Button

Twitter Terms

@ “at sign” (shorthand for referencing another Twitter user)

# “hash tag” (hashtags precede text that are keywords in Tweets)

o Keywords are searchable text that identifies the subject of the Tweet

o e.g. #CES returns Tweets about the CES (consumer electronics show)

o e.g. #PRjobs returns Tweets about PR jobs

D “direct message” (send a Twitter user a direct message)

o D <username> <message>

o D SandraAClark Thanks for leading a great Twitter class!

F “follow” (follow a Twitter user)

o F <username>

o F SandraAClark

Increase Number of Hits / Developing Your Brand

Test: google your own name

What could you do to add to your online presence?

Write: turn your college thesis into smaller articles and post in a blog

Write whitepapers

Join Associations, councils

Connect with alumni from your schools

Connect with past co-workers

Contribute to a blog or website

Respond to tweets and blog posts

More Resources

Technorati.com : The leading blog search engine and directory, Technorati.com indexes more than a million blogs. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.

Mashable.com: the top source for news in social and digital media, technology and web culture. With

more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking

web news, providing analysis of trends, reviewing new websites and services, and offering social media

resources and guides. Mashable’s audience includes early adopters, social media enthusiasts,

entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0

aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook

users — an increasingly influential demographic.