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Social Media & Your Career The Good, The Bad & The Ugly Sean McGinnis Principal - 312digital

Social media and your career

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Slides presented at Purdue University PRSSA Com Day February 25, 2012.

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Page 1: Social media and your career

Social Media & Your Career

The Good, The Bad & The Ugly

Sean McGinnis Principal - 312digital

Page 2: Social media and your career

312digital SeanMcGinnis.me

The Story of You

http://seanmcginnis.me/
http://www.flickr.com/photos/brandoncwarren/4162266542/sizes/l/in/photostream/
Page 3: Social media and your career

312digital SeanMcGinnis.me

The Career Arc of @PeterFromOttawa

http://seanmcginnis.me/
Page 4: Social media and your career

312digital SeanMcGinnis.me

Peter lived in paradise

http://seanmcginnis.me/
http://www.flickr.com/photos/dexxus/5465122218/sizes/l/in/photostream/
Page 5: Social media and your career

312digital SeanMcGinnis.me

Director @ YMCA Camp Erdman

http://seanmcginnis.me/
http://www.flickr.com/photos/familymwr/4882106876/sizes/l/in/photostream/
Page 6: Social media and your career

312digital SeanMcGinnis.me

Budget = $0

http://seanmcginnis.me/
http://www.flickr.com/photos/amagill/3366720659/sizes/l/in/photostream/
Page 7: Social media and your career

312digital SeanMcGinnis.me

http://seanmcginnis.me/
Page 8: Social media and your career

312digital SeanMcGinnis.me

http://seanmcginnis.me/
Page 9: Social media and your career

312digital SeanMcGinnis.me

http://seanmcginnis.me/
Page 10: Social media and your career

312digital SeanMcGinnis.me

Now that we’ve set the stage…

http://seanmcginnis.me/
http://www.flickr.com/photos/orcaman/4318034861/sizes/l/in/photostream/
Page 11: Social media and your career

312digital SeanMcGinnis.me

What should your first steps be?

http://seanmcginnis.me/
http://www.flickr.com/photos/slopjop/828388505/sizes/l/in/photostream/
Page 12: Social media and your career

312digital SeanMcGinnis.me

Define your goals

http://seanmcginnis.me/
Page 13: Social media and your career

312digital SeanMcGinnis.me

Find your voice

Find your voice!

http://seanmcginnis.me/
http://www.flickr.com/photos/mindaugasdanys/3766009204/sizes/o/in/photostream/
Page 14: Social media and your career

312digital SeanMcGinnis.me

Carol Roth

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Page 15: Social media and your career

312digital SeanMcGinnis.me

David Armano

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Page 16: Social media and your career

312digital SeanMcGinnis.me

Erika Napolitano

http://seanmcginnis.me/
http://www.redheadwriting.com/the-bitch-slap-theory-vs-teaching
Page 17: Social media and your career

312digital SeanMcGinnis.me

JC Little

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Page 18: Social media and your career

312digital SeanMcGinnis.me

Stake your claim

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http://www.flickr.com/photos/lisbokt/4557191813/sizes/o/in/photostream/
Page 19: Social media and your career

312digital SeanMcGinnis.me

Create an Avatar

Google “Twitter Avatar Makeover” for tips

http://seanmcginnis.me/
http://seanmcginnis.me/2011/03/24/your-twitter-avatar-an-extreme-makeover-in-5-easy-steps/
Page 20: Social media and your career

312digital SeanMcGinnis.me

Start a Blog

http://seanmcginnis.me/
Page 21: Social media and your career

312digital SeanMcGinnis.me

Learn Wordpress

http://seanmcginnis.me/
http://scm-l3.technorati.com/11/11/10/55721/jdcbjcie2.jpg?t=20111110131629
Page 22: Social media and your career

312digital SeanMcGinnis.me

Blog Regularly

http://seanmcginnis.me/
http://www.flickr.com/photos/zzpza/3269784239/sizes/o/in/photostream/
http://www.flickr.com/photos/togawanderings/3755718907/sizes/l/in/photostream/
http://www.flickr.com/photos/darwinbell/3057002084/sizes/l/in/photostream/
http://www.flickr.com/photos/bestrated1/70853243/sizes/o/in/photostream/
Page 23: Social media and your career

312digital SeanMcGinnis.me

Learn HTML & CSS

http://seanmcginnis.me/
http://seanmcginnis.me/
Page 24: Social media and your career

312digital SeanMcGinnis.me

Start Tweeting

http://seanmcginnis.me/
http://www.flickr.com/photos/laughingsquid/4187459827/sizes/l/in/photostream/
Page 25: Social media and your career

312digital SeanMcGinnis.me

Explore & Master Platforms

http://seanmcginnis.me/
Page 26: Social media and your career

312digital SeanMcGinnis.me

Understand Hiring Process

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Page 27: Social media and your career

312digital SeanMcGinnis.me

Dig into Facebook

http://seanmcginnis.me/
Page 28: Social media and your career

312digital SeanMcGinnis.me

Get on LinkedIn – NOW!

http://seanmcginnis.me/
Page 29: Social media and your career

312digital SeanMcGinnis.me

Use LinkedIn Applications

http://seanmcginnis.me/
Page 30: Social media and your career

312digital SeanMcGinnis.me

Network, network, network

http://seanmcginnis.me/
http://www.flickr.com/photos/28634332@N05/5524644947/sizes/l/in/photostream/
Page 31: Social media and your career

312digital SeanMcGinnis.me

Build a personal board of advisors

Find a Mentor

http://seanmcginnis.me/
http://www.flickr.com/photos/beckyjohns/5135981906/sizes/l/in/photostream/
Page 32: Social media and your career

312digital SeanMcGinnis.me

Create a Personal Advisory Board

http://seanmcginnis.me/
http://www.flickr.com/photos/aiesecgermany/3649535841/sizes/l/in/photostream/
Page 33: Social media and your career

312digital SeanMcGinnis.me

Real Connections Matter

http://seanmcginnis.me/
http://twitter.com/seanmcginnis
Page 34: Social media and your career

312digital SeanMcGinnis.me

Real Connections Matter

http://seanmcginnis.me/
Page 35: Social media and your career

312digital SeanMcGinnis.me

Get Creative

http://seanmcginnis.me/
http://dearinstagram.byalicelee.com/home/
Page 36: Social media and your career

312digital SeanMcGinnis.me

http://seanmcginnis.me/
http://danielghebert.wordpress.com/2012/02/06/why-i-should-work-for-radian6/
Page 37: Social media and your career

312digital SeanMcGinnis.me

Questions?

VP Sales & Marketing - DotCO Law Marketing

Principal - 312digital

Twitter – @SeanMcGinnis

Facebook - @SMcGinnis

LinkedIn - @SeanMcGinnis

http://seanmcginnis.me/
http://dotcolaw.co/
http://twitter.com/seanmcginnis
http://facebook.com/smcginnis
http://linkedin.com/in/seanmcginnis

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