Career Certified Social Media Manager

  • View
    2.649

  • Download
    0

Embed Size (px)

DESCRIPTION

Social media is embraced by a growing number of businesses to help improve customer experience, entering into a dialog with the market, improve brand reputation and so much more. As a Certified Social Media Manager you acquired new skills to engage with your audience way above and beyond advertising, cold calls and email marketing.Social Media Academy Alumni are more savvy with social networks and tools including social media monitoring and social analytics and have a broader understanding about what it takes to build more valuable networks, smarter and more creative initiatives and more compelling social media programs. Everything you learn in the Academy is based on real life experience and supported by methods that are used by other social media managers or strategists around the world.

Text of Career Certified Social Media Manager

  • Certified Social Media Manager Training Introduction Axel Schultze CEO Xeesm Corp Social Media Academy Faculty#SMACAD Copyright Xeequa Corp. 2008
  • #SMACAD Social Media Academy Social Media Specific Business Education Over 3,000 participants from 24 countries Certified Social Media Strategist Certified Social Media Manager Corporate Social Media Education Copyright Social Media Academy 2009-2011 2 Copying or distribution is prohibited
  • #SMACAD Social Media Career Cap Gemini is hiring 1,000 consultants and expect social media experience, yet will let go others Google is expecting social media engagement and provides bonus incentive of extra 25% +- Copyright Social Media Academy 2009-2011 3 Copying or distribution is prohibited
  • #SMACAD 14,000 Social media positions Our research suggests that there are currently approximately 14,000 open social media positions in the US alone. In booming Europe it is no different social media experience is a sought after skill set Interviews with hiring managers indicate: Having a thousand followers and being able to build a fan page is not nearly enough to ensure a position as social media manager . Copyright Social Media Academy 2009-2011 4 Copying or distribution is prohibited
  • #SMACAD How hiring managers & recruiters work Review resumes and double check on LinkedIn? That was yesterday Today: Scanning the social web to draw a picture of the applicant Communication skills Socializing skills / team spirit Subject matter expertise reputation The rolodex is replaced by the network Visible expertise on blogs and other media If you are a lonely guy, isolated from todays world, your chance to get a job is almost none. Copyright Social Media Academy 2009-2011 5 Copying or distribution is prohibited
  • #SMACAD Job Description Social Media Director / Strategist Responsibilities Create the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the companys products and services Own the roadmap budget for the social media tools in use on the Companys sites, directing social media tool integration Recruit and oversee the Social Media Team, ensuring a superior quality of communication and project delivery is provided at all times Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the companys portfolio Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities Act as the advocate of social media integration within the Company, influencing overall site and business strategies Provide benchmarks and analyse data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are met Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry Monitor the competition and be aware of market changes and developments Requirements Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills Strong project management and organisational skills Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers Deep knowledge of the Companys industry and great contact book Experience of business and strategy development Ability to build and leverage a strong network of peers and partners P&L experience Copyright Social Media Academy 2009-2011 6 Copying or distribution is prohibited
  • #SMACAD Methodology Overview Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition NCP Model Network Contribution Participation Strategy Hexagon Goal, Mission, Benefit, Action, Program, Report Social Media Planning Framework Oxymoron? Unique creative vs. repeatable model Organization Model A Social Media Service Architecture Social Media ROI How to deal with it how to calculate an ROI Copyright Social Media Academy 2009-2011 7 Copying or distribution is prohibited
  • #SMACAD As a Social Media Manager Develop creative social media initiatives Be able to professionally plan social media programs and execute them Apply the experience you gained Share it and jointly make a difference Copyright Social Media Academy 2009-2011 8 Copying or distribution is prohibited
  • #SMACAD An online learning experience for an online world We educate where we live online Real online collaboration experience from day one We use closed groups to collaborate Exercises every week We are all hands on You will collaborate with people around the world Copyright Social Media Academy 2009-2011 9 Copying or distribution is prohibited