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The photos in the presentation are kindly provided by the Metropolia Communications Department along with the overall layout. Homepage of the Metropolia Career Services http://www.metropolia.fi/en/services/career-services/
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Career Services and Social MediaInfo for visitors on Staff Week Tiina Niskanen 5.6.2013
Five questions
1. How is social media utilized on the homepage of Metropolia Career Services?
2. How did Metropolia Career Services enter social media?
3. How did I build my professional profile in social media?
4. Why should students have professional profiles in social media?
5. What should students consider when building their profile in social media?
Tiina Niskanen 25.6.2013
Who am I, where from, what do I do
Online examples
5.6.2013 4Tiina Niskanen
Metropolia Career Services
Part of the RDI and Partnership Services Network on the fields of study
Over 20 persons with varying resources Joint services
Hanna Kortelainen Tiina Niskanen
Tiina Niskanen 55.6.2013
Coordinator, Career Services
Career Services EVTEK 1998 Metropolia 2008
Network collaboration, projects Jobstep.net VALOA eHOPS KOUTSI
Contents Employment serv ices Jobstep.net Homepage Int ranet Wiki Social media appl icat ions
Tiina Niskanen 65.6.2013
How is social media utilized on the homepage of Metropolia Career Services?
Metropolia.fi: Career Services
Links (main page, job offers, contacts) Facebook Google+ Linkedin Paper.li Twitter Wiki
Facebook ja Twitter widgets Sharing buttons (communications team handles)Homepage: Career Services main page
5.6.2013 8Tiina Niskanen
How did Metropolia Career Servicesenter social media?
Listening and experimenting From private to public, English first
Tool StartPersonal
StartMetropolia Career Services
Blogi 12/2010, 5/2013 -
Facebook 12/2007 9/2010
Google+ 7/2011 11/2011
Linkedin 7/2007 10/2010 ?
Paper.li 1/2011 ? 2011
Twitter 3/2010 6/2010
Wiki - 2010-2011
Tiina Niskanen 1029.4.2013
How did I build my professional profile in social media?
Openly and gradually
Courageous plunge Agile experimenting (no five year plan) Iterating (perpetual beta) Doing stuff publicly Listening, reading, participating According to resources
5.6.2013 12Tiina Niskanen
Why should students have professional profiles in social media?
Goals and situations vary Yes
Utilizing networks Openness, benefits of serendipity Visibility as an expert In a small country it’s easier to get visibility in
new media No
Security or ethical reasons Work (police, judge, social worker, teacher) Private life (”net won’t forget”) Data security of the applications Copyrights (e.g. photos)
5.6.2013 14Tiina Niskanen
”Free” visibility
Tool FollowersTiina Niskanen
FollowersMetropolia Career Services
Facebook 300+ 1 500+
Google+ 17 600+ 900+
Linkedin* 500+ 1 300+
Paper.li 1 600+ 2 100+
Twitter 800+ 700+
Total 20 800+ 6 500+
Tiina Niskanen 155.6.2013
* The general company profile of MetropoliaData gathered 4.6.2013
What should students consider when building their profile in social media?
All is not in your own hands
Digital footprint (recruiters also google) Matching cover and contents (walk the talk) Influence tools tell something, but not all (e.g.
Klout, Kred, Peerindex, more here) Net may distort (e.g. over 11 000 new followers in 1,5
months in Google+ without change in online behaviour) A professional online identity is build one profile at a time.
(Tuija Aalto 2010, "Tuhat sanaa" blog) Build your professional profile and brand with care. Then
sell it for high price. (Heini Hult-Miekkavaara 2011, "Intunex" blog)
5.6.2013 17Tiina Niskanen
Matching the two-way street
What does the employer say it’s looking for? Where? How? Homepage (basic info) Job ads (on paper & online, read between the
lines) Social media discussions (more info)
What does the student want to offer? What is the goal? How? Own net presence (e.g. openness) Asking friends, crowdsourcing networks
5.6.2013 18Tiina Niskanen
More info
Lots of info available
Literature, articles, videos, discussions Newest info in the articles, blog posts, videos,
discussions - books come later What is being discussed? Who is talking? With
whom? Search engines (Google: career services social
media, over 455 000 000 results; recruitment social media 159 000 000, personal branding social media 21 800 000…)
Social Media (Facebook, Google+, Linkedin, SlideShare, YouTube…)
5.6.2013 20Tiina Niskanen
Enjoy the ride!
