Social Media Strategies for Career Success

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Wondering how to leverage social media to advance your job search? This presentation, delivered at the Corridor Careers Job Fair on October 29, 2014, highlights features of LinkedIn, Facebook, Twitter, and Google+ and how to use them to your advantage to land your next job.

Text of Social Media Strategies for Career Success

  • 1. Social Media Strategies forCareer SuccessKalindi Garvin, Career Communication Strategies

2. How Important is Social Media? 69% of recruiters expect competition forjobs to increase in 2015. 55% have eliminated a candidate basedon online information (up 13% from 2013). 73% of recruiters plan to increase theirinvestment in social recruiting in 2014. While 83% of job seekers flock toFacebook, LinkedIn remains recruiterstop social network.100%80%60%40%20%Source: Jobvite Social Recruiting Survey 2014 0%Social Networks used forRecruitingLinkedIn Facebook Twitter G+ 3. Social Networks and RecruitingRecruiting on social networks73% of recruiters have HIRED acandidate through social media. 4. What are Recruiters Looking For? Professional Experience Length of Professional Tenure Industry-Related Posts Mutual Connections Specific Hard Skills Cultural Fit Examples of Written or Design Work 93% of recruiters willreview a candidatessocial media profile beforemaking a hiring decision. 5. Brand or be BRANDED If you arent managing your personal brand online, its still being formed (but withoutyour input). Your online identity is determined not only by what you post, but also by what otherspost about you. Photo tags. Public status updates. Blog mentions. Google search results are a combination of information youve posted andinformation published by others. Be the author of your online identity by taking a strategic, proactive approach tomanaging your online presence. 6. Assess Your Presence Google yourself If you have a Google account (i.e., Gmailor YouTube), you will get different results ifyou are logged into your Google account. Log out of Google so you can see whatothers see when they Google yourname. If you have a common name, narrowresults by your profession or geographiclocation. John Smith Public Relations Iowa Online Identity Calculator( Stay posted on new onlineinformation through Google Alerts 7. Deflect Digital Dirt Negative information about you online is referred to as digital dirt. One effective strategy for managing your online reputation is to bury yourdigital dirt Removing (or requesting removal) and/or correcting incorrect or inappropriateinformation Posting new content (move unfavorable information lower in your searchresults) Register your name as a domain name Claim your name on social media accounts Use sites like and to create positive profiles 8. LinkedIn LinkedIn is one of the most effective ways to establish an online presence. Your LinkedIn profile will usually rank on the 1st or 2nd page of Google LinkedIn should complement your resume, not duplicate it. Add project highlights, multimedia presentations, links, and other information about your interests,achievements, and work. Start with an appropriate photo. Not having a photo is detrimental! 9. Strategies for LinkedIn Customize your URL Maximize your professional summary. Write conversationally in the 1st person. Grab your audience through acompelling headline (120 characters) Search results show: your name, headline,and location The default is title/company The most difficult part of creatingyour LinkedIn profile is soundingoriginal. Articulate your unique brand What sets you apart? Groups and Companies Joining groups and followingcompanies can increase yourexposure. 10. Keywords Keywords are a list of words and phrases that are related to your work. Words that a prospective employer would search for when trying to find someone likeyou. LinkedIn headlines are searchable fields using the People Search function whensomeone is looking for particular skills, interests, qualifications, or credentials. You can also incorporate keywords throughout your LinkedIn profile: Your LinkedIn profile headline Current and former work experience LinkedIn summary section Specialties or Skills section 11. How NOT to Get Noticed on LinkedIn Turn off activity broadcasts and adjust whocan see your activity feed. Change it to Only You. Select the type of messages youre willing toreceive. Do not select Career Opportunities, NewVentures, or Job Inquiries Dont participate in LinkedIn groups for jobseekers. Focus on job function specific groups orindustry groups instead (where you might befound by recruiters and future employers) Cultivate recommendations and contactsslowly. Dont reveal confidential information aboutthe company Focus on how youve helped the companystand out and be successful, not how youstand out and are successful. Dont upgrade to paid job seekermembership (this shows up on your profile) 12. Facebook Review your privacy settings regularly! Remove and untag any inappropriatephotos, content, and posts. Graph Search Customize searches for places, friends,interests, etc. Narrow in on specific companies, cities,hobbies. (People who work at RockwellCollins in Cedar Rapids) Use privacy settings to control what otherscan search about you. 13. The Overt Approach to Using Facebook inyour Job Search Share as much of your personal job search journey as you feel comfortable with in your status updates This might include posts about the fact that youre searching for a new position Theyre closing my office. I have 30 days to find my next job. What kind of job youre looking for Facebook friends: Im looking for my next PR job in Omaha. Know anyone looking for a stellar pitchman with strong socialmedia expertise? Requests for assistance Does anyone know someone who works at Company X? Progress in your job search I have an interview today at my dream company wish me luck! Posting once a day about job search-related topics in your status can keep your search at the top ofyour friends radar. 14. The Covert Approach to Using Facebookin your Job Search The covert approach to job search is by using your Facebook Profile to establish yourself as athought leader in your field. Post professional content to your page to become recognized for your work accomplishments links to interesting articles or resources videos or presentations youve delivered work-related blog posts examples of your portfolio The key with a covert approach is establishing a balance of personal and professional content posted. Youdont want your Facebook friends asking themselves, Does she think this is LinkedIn? Participation in work-related Groups can also raise your professional profile. Offer helpful advice, guidance, and feedback. 15. Facebook Apps BeKnown ( Connects with Draws on your Facebook connections tobuild your account. BeKnown finds and recommends jobs foryou based on your skills and experience. You can search the Job Feed foradvertised opportunities, or look in theFriends Jobs section to view jobs postedby people in your network. Glassdoor ( Salary information, company reviews,actual interview questions, and more are posted by employees, jobseekers,and company representatives. The site offers more than 2.5 millionsalaries and company reviews.Both of these applications can potentially compromise your privacy in aconfidential job search. 16. Twitter Benefits of using Twitter Short format response enables recruiters and hiring managers to quickly connect withyou Become known as a thought leader Add value by sharing and by posting original content Let your real personality shine through (but keep it professional!) 17. Hashtags (#) and Tweets Review timelines to determine hashtags to use Recruiters Industry leaders Target companies & insider/employees Use hashtags (#) with industry-specific terms Tweet to your network to gain key insights#jobopening#accounting (your industry) #jobs#jobtips#resume#joblisting Anyone know which manufacturers in Cedar Rapids are hiring? Can anyone suggest a good contact at [company]? 18. Google+ Why Google+? Google favors Google+ pages in search 540M* active monthly users (Jan 2014) Create a compelling profile Connect to your LinkedIn profile, Twitteraccount, blog, and other networks Write in 1st person Incorporate keywords Showcase your work through links, albums,and images Create a great G+ Tagline (similar to yourLinkedIn headline) Start Circling G+ allows you to sort your contacts in toCircles, each with their own privacy setting Circle industry experts and targetcompanies Join Communities Look for those dedicated to your industryor expertise. Join and add value!Source: Boot Camp Digital 19. Putting the Pieces Together Know your audience Where are they? Which medium will bemost effective to reach them? Maximize your time Use tools like Buffer or Hootsuite toschedule social media updates Carve out regular time to interact on socialmedia. Stick to time limits! Be consistent in your careercommunications Brand your email signature with a LinkedInbadge or Twitter handle Align your resume, elevator pitch, businesscards, and other documents tocommunicate the same message 20. Questions? Comments?