Content is king.

Blogging is an easy way to create contentand:

good for the:

Student School

Bloggingis

Fresh

Well Made

Relevant

High Quality Content Criteria

Source: The Long Tail, Chris Anderson

Compelling

Authentic

0 15 30 45 60

Advertising

Official Website

Wikipedia

People Like Me

How Credible is Each Source?% of people rating extremely or very credible

Source: Edelman Trust Barometer 2008

1. Sell the school

2. Sell involvement (community / peer norming)

Goals

Admissions is leading the way!

78% of private schools have blogs.

28% of public schools have blogs.

40% of schools not using social media plan to start a blog.

Source: “Social Media and College Admissions”

1. A School Blog (Example)

2. Student Blogs (Edu Moderated) (Example)

3. Student Blogs (Student Moderated) (Example)

Phases of Blogging for Marketing@ .edu

Authenticity vs. Control

Link to blog

good for the:

Student School

Bloggingis

1. Sell the school

2. Sell involvement (community / peer norming)

3. Open Content Pedagogy

4. Assessment / Retention

Goals

"When we make our learning transparent, we become teachers."

George Siemens, From Connectivism

Meet Andy Drish:

is the new resume.

Connection

Contribution

Here,let me help.

Thanks!

Comfort

Technology Change