Library Leadership and Management Association presentation slides

8/14/2019 Library Leadership and Management Association presentation slides

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LAMA

Presidents

Program

July 2009


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2009 Patricia Martin all rights reserved


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Three indicatorsof a renaissance

Death comes first

Facilitating medium

Age of enlightenment



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1930 1940 1950 1960 1970 1980 1990 2000

Source: National Center for Health Statistics. 1998

4.5

4.0

3.5

3.0

2.5

2.0

AnnualBirths:M

illons

Baby Boom43-61 years old

46-64

75 Million

Gen X29-42 years old

65-78

48 Million

GenY10-28 years old

79-97

80 Million

RenGen demographic: who



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RenGen psychographicKnowledge is powerLearn, baby, learn

Evolving faster than institutions Em brace d ivers i ty Time-starved idealists--Live my values now

Eco-conscious Sensualists

slashers: engineer/poet/advocate Inner-directed creatives



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RenGen take cues

from culture



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Depth of

the shift

Capitalism relies on conformity



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How do we

marketnow?



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One

truething.



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BRAND

Old way



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USER

New way



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delight p le a s u r e



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Fairy doors project

Ann Arbor

District

PublicLibrary


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The way forward

Plant seeds



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kryptonite

for cool ideas?

FEAR 2009 Patricia Martin all rights reserved


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$?



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If you create a culture where people canconnect

. . . the less youll spend

on marketing



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When you return

Plant a seed and make

something happen!



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Connection

How: InteractionEmotion: Belonging


Need


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Sharp intake of fear



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Documents

Library Leadership and Management Association presentation slides