Under Shivaji Vidyapeeth R. B. Madkholkar Mahavidyalaya

Chandgad

A Seminar on Marketing Management

Presented By,

Rebel Rane

Roll No. 14 B.Com-|||

Dr.S.D.Goral

Date:-11/10/13 to 12/10/13

Introduction

Before going into the details of marketing management as a dynamic business discipline, it pays to have a grasp of some basically related terns and phrases such as ‘market’ ‘marketing’ ‘role of limitations’ concepts’ and ideas’ and the like

Concept: A correct understanding of marketing concept is fundamental the study of modern marketing and marketing management. A concept is philosophy’ an attitude, a course of thinking, an ideal or a notion relating to any aspect of divine and human creatingA Concept is an orientation or a philosophy; Marketing concept is “an integration of marketing activities directed towards customer satisfaction’ as defined by prof Robert.

Definition:

Marketing management signifies an important functional area of business management responsible for the flow of goods & It is one accountable for planning organising directing, co-ordinating, motivating and controlling the marketing activities.

According to American Marketing Association it is planning, production and control of entire marketing activity of a firm or a division of a firm, including the formulation of marketing objectives, policies programmes, professional working operating and controlling performance”

Tipes of Markets

1.Consumer markets:

Companies selling was mass consumer goods & services such as soft drinks toothpaste, Television sets & air travel spend a great deal of time trying to establish a superior brand image

2.Business Muskets:

Companies selling business goods & services face well-trained & well-unformed professional buyers who are skilled in evaluation competitive offerings

3.Global Markets:

Companies selling goods & services in the global Marketing face additional decisions & challenges.

4 .Non-profit & Governmental Markets:

Companies selling goods to non-profit organization such as churches, universities charitable organizations or government agencies need to process carefully because these organizations have limited purchasing power.

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Functions Of Marketing Management:

1.Assessing the marketing opportunities:The significance opportunities are function is that the market opportunities are changing and the marketing management must develop creative strategies to cultivate these opportunities That is a planned programme of innovations is essential for the marketing effectiveness

2. Planning the marketing activities:

Planning is an integral part of marketing management and is the vital event of the systems orientation. This function is based on the successful marketing management & performance

3.Providing effective marketing organisation:The innovative and dynamic nature of marketing activity places heavy demands on the marketing organisation

4.Actuating by leadership

The leadership required for effective performance of marketing function

5.Motivating the human-sued

Marketing involves the function that is finally identified with the people. Free flow goods will be there only when the people involved in the process are motivated Employee motivation is a must in these days of keen competition.

What is Simple Marketing System?Communication

Components of Marketing

The Offer:An Offer is the outcome of marketing activities of the firm An offer is the proposal which may or may not be accepted by the buyers as offer is from seller

The Market:

Market is the aggregate of forces or condition within which buyers and sellers make decisions that result In the transfer of goods and services

The System:

Marketing is concerned with the flow of goods and services from the points of production to the points of consumption. There is a systematic arrangement of these functions of marketing to move the goods and services to the needy persons

The forces :

The final component of marketing is to do with environment in which marketing takes places It is taken as the final component because, environmental forces influence the nature and character of the offer market and the system.

Reference

• Internet• Marketing Management Books• www.ask.comhttp://www.ask.com