Realtime Search and Monetizing the Realtime Web

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Presentation given at SMX West, 3/2/10, for the panel "Real Time Search Beyond the Majors". Note - the "script" is in the note section of the ptt, if you download it.

Text of Realtime Search and Monetizing the Realtime Web

  • 1. OneRiot Realtime Web Search andAds for the Realtime web Tobias Peggs GM | OneRiot Twitter: @tobiaspeggs

2. Who searched the web today? 3. Who searched to find out whats going on right now? 4. User Search Behaviors The Inner Workings of a Realtime Search Enginehttp://bit.ly/WhitePaper2 5. User Search Behaviors The Inner Workings of a Realtime Search Enginehttp://bit.ly/WhitePaper2 6. Realtime search engine 7. Finds news, videos and images that people are buzzing about right now 8. 9. 10. 11. 12. 50,000,000 13. 14. PulseRank =PageRank for the realtime web 15. Realtime index, ranking 16. Distribution 97% of OneRiot searches are performed on partner sites, enabled by our API 17. Partner Network Serving over 50 million searches per month across the OneRiot Partner Network.100% quarterly growth. 100+ partners 18. Taptu Mobile Search1 minute ago 19. Scour social search 20. Guardian content discovery 21. Search Growth 22. Monetizing the realtime web 23. RiotWise = Ad market place for realtime web 24. Good ads match user intent 25. User intent on realtime web is to find out whats going on 26. Good realtime web ads helps user find out whats going on 27. SeaWorld query volume over time Biggest query volume for people wanting to know whats going on? Realtime web is bursty 28. SeaWorld query volume over time You want ads to show up here Realtime web is bursty 29. SeaWorld query volume over time Not here Realtime web is bursty 30. Ads for the realtime web Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime. 31. Ads for the realtime web Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime. OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content. Ads are displayed relating to search terms or todays trending topics. 32. Ads for the realtime web Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime. OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content. Ads are displayed relating to search terms or todays trending topics. Users are trying to find out whats going on right now. Ads arehighlyrelevant in that context. Advertiser pays on a CPC basis. OneRiotshares revenue with ad distribution partner. 33. Serving over 50 million searches per month across the OneRiot Partner Network.100% quarterly growth. Partner Network 34. UberTwitter BBerry client 35. TwitIQ Twitter web client 36. Ad Growth 37. PulseRank 38. PulseRank RiotWise 39. PulseRank RiotWise API 40. OneRiot Realtime web search andAds for the realtime web Tobias Peggs GM | OneRiot Twitter: @tobiaspeggs