DEMYSTIFYING IOT:REALTIME PURCHASE MONETIZATION WITH RED HAT MIDDLEWARE

BY:ZOHAIB KHANERIC GETCHELL

RED HAT SUMMIT 2015 - BOSTON1

REDHAT CONFEDENTIAL

PRESENTERS PROFILE

ZOHAIB KHANDomain Architect, Red Hat NAManager PaaS Community of Practice

ERIC GETCHELLSenior Solution Architect, Middleware and PaaS

2

REDHAT CONFEDENTIAL

WHAT WILL WE COVER TODAY?

● DIGITAL UBIQUITY

● HOW IOT IMPACTS BUSINESSES?

● DEMO

● CREATING VALUE

● INTERACTIVE DEMO! ← Use your phones

3

REDHAT CONFEDENTIAL

DIGITAL UBIQUITY

4

REDHAT CONFEDENTIAL 5

EXPLOSION IN CONNECTED DEVICES

REDHAT CONFEDENTIAL 6

EXPLOSION IN CONNECTED DEVICES

REDHAT CONFEDENTIAL

RETHINKING VALUE CREATION

A BUSINESS MODEL IS DEFINED BY

1. HOW THE ORGANIZATION CREATES VALUE FOR ITS CUSTOMERS

2. HOW IT CAPTURES THAT VALUE

7

REDHAT CONFEDENTIAL

RETHINKING VALUE CREATION

A BUSINESS MODEL IS DEFINED BY

1. HOW THE ORGANIZATION CREATES VALUE FOR ITS CUSTOMERS

2. HOW IT CAPTURES THAT VALUE

8

DIGITAL UBIQUITY CHANGES

BOTH!

REDHAT CONFEDENTIAL

DOES IOT CHANGE EVERYTHING?

9

REDHAT CONFEDENTIAL

DOES IOT CHANGE EVERYTHING?

DANGEROUS OVERSIMPLIFICATION

THE RULES OF COMPETITION AND COMPETITIVE ADVANTAGE STILL APPLY!

10

REDHAT CONFEDENTIAL

C-LEVEL’s DELIMA

11

REDHAT CONFEDENTIAL

APPROACHING IOT

RE-EXAMINE EXISTING PRODUCTS AND SERVICES

12

REDHAT CONFEDENTIAL

APPROACHING IOT

CONNECT YOUR EXISTING ASSETS

13

REDHAT CONFEDENTIAL

APPROACHING IOT

EXAMINE NEW MODES

14

REDHAT CONFEDENTIAL

APPROACHING IOT

CONSIDER NEW AVENUES OF VALUE CREATION AND CAPTURE

15

REDHAT CONFEDENTIAL

APPROACHING IOT

USE SOFTWARE TO EXTEND THE BOUNDARIES

16

REDHAT CONFEDENTIAL

APPROACHING IOT

17

A. Re-examine existing products and services

D. Consider new avenues of value creation and capture

B. Connect your existing assets E. Use Software to extend the boundaries

C. Examine new modes

REDHAT CONFEDENTIAL

IOT THE RED HAT WAY

18

REDHAT CONFEDENTIAL

REALTIME PURCHASE MONETIZING SCENARIO

EZ PAYMENT PROCESSOR FOR CREDIT CARDS

● Point Of Sale network for Credit Card acceptance.

● Merchant Services provide accounts for retail outlets and shops.

● Existing IT Systems to process incoming CC transactions.

● Existing IT Systems to adjudicate transactions with issuing banks.

19

REDHAT CONFEDENTIAL

EZ PAYMENT PROCESSOR EXAMPLE

20

Customers MerchantsPayment Processor Banks

Payment Gateway

Uses CC to buy movie ticket

Purchase Request

Approved

1

2

3

4

REDHAT CONFEDENTIAL

EZ PAYMENT PROCESSING INFRASTRUCTURE

21

Merchant Point of Sale Device

Issuing Banks

Acquiring BanksBack Office

Fraud Risk

CRM

Payment Gateway

Issuing Banks

Acquiring Banks

REDHAT CONFEDENTIAL

EZ PAYMENT DEMO

22

REDHAT CONFEDENTIAL

BUT … IT’S GETTING TOUGH

23

REDHAT CONFEDENTIAL

IT’S GETTING TOUGH

24

Customers MerchantsPayment Processor Banks

Payment Gateway

Uses CC to buy movie ticket

Purchase Request

Approved

REDHAT CONFEDENTIAL

WATCHA GONNA DO?!

25

REDHAT CONFEDENTIAL

RE-THINKING BUSINESS VALUE

26

Customers MerchantsPayment Processor Banks

Payment Gateway

Uses CC to buy movie ticket

Purchase Request

Approved

REDHAT CONFEDENTIAL

RE-THINKING BUSINESS VALUE

27

Customers MerchantsPayment Processor Banks

Monetizing Engine

Realtime Transactions

Match purchase with offers

Deliver to consumer IN THE MOMENT!

Claim offer or discount

1

2

3

4

REDHAT CONFEDENTIAL

USING RED HAT TECH TO UNLOCK NEW VALUE

28

Merchant Point of Sale Device

Issuing Banks

Back Office

Fraud Risk

CRM

Legacy Infra

Issuing Banks

Acquiring BanksAcquiring Banks

RES

T A

PI Business

Rules

Monetization Engine

CEP

Mo

bile

Pla

tfo

rm

REDHAT CONFEDENTIAL

LET’S SPIN IT UP ...

29

REDHAT CONFEDENTIAL

USING RED HAT TECH TO UNLOCK NEW VALUE

30

Merchant Point of Sale Device

Issuing Banks

Back Office

Fraud Risk

CRM

Legacy Infra

Issuing Banks

Acquiring BanksAcquiring Banks

JBo

ss F

USE

JBoss BRMS

Monetization Engine

JBoss BRMS

JBoss AMQ

REDHAT CONFEDENTIAL

USING RED HAT TECH TO UNLOCK NEW VALUE

31

Merchant Point of Sale Device

Issuing Banks

Back Office

Fraud Risk

CRM

Legacy Infra

Issuing Banks

Acquiring BanksAcquiring Banks

JBo

ss F

USE

JBoss BRMS

Monetization Engine

JBoss BRMS

JBoss AMQ

JBoss Data Virt

Developers

REDHAT CONFEDENTIAL

GET YOUR PHONES OUT!http://bit.ly/ezpayment

32