Product Page Optimization

@SlingshotSEO | www.SlingshotSEO.com

Brad SmithSlingshot SEO

@BradleyGSmith

INTRODUCTIONS

John Deines

@JMDeines

STEVEN SHATTUCKSlingshot SEO

@StevenShattuck



Product PagePart 3:


“Give a man a fish…”» Key Product Page Elements


Give a man to fish… » KEY PRODUCT PAGE ELEMENTS

LG 24.9 Cu. Ft. 33" Wide Stainless Steel French Door Refrigerator

http://www.hhgregg.com/lg-24-9-cu-ft-33-wide-stainless-steel-french-door-refrigerator/item/LFC25765ST




PAGE ELEMENT

Above the Fold Breadcrumbs

Social Sharing Icons

High-Definition Pictures

Title

Model #

Description

Review Ratings | Product Questions

Local Savings

Product Collection: Availability Check

Price

Service Plans

Add to Cart

Add to Wish List




PAGE ELEMENT

Below the Fold Related Products

Related Products Images

Related Products Title

Related Products Model #

Related Products Reviews

Features

Specifications

Customer Reviews

Q & A

Delivery

Resources

Email Signup and Social Icons


“Teach a man to fish…”» Identifying Key Product Page Elements


Teach a man to fish… » IDENTIFY KEY PRODUCT PAGE ELEMENTS

Rich Snippets

Rich Snippets Google Webmaster Tools Help:http://bit.ly/Uu1MZr

Rich Snippets Structured Data Testing Tool:http://www.google.com/webmasters/tools/richsnippets

http://bit.ly/Uu1MZr

http://bit.ly/Uu1MZr

http://www.google.com/webmasters/tools/richsnippets

http://www.google.com/webmasters/tools/richsnippets



Old Browser Size Tool: http://browsersize.googlelabs.com/

New Browser Size Tool: http://bit.ly/X4o0R5

http://browsersize.googlelabs.com/



http://bit.ly/X4o0R5

http://bit.ly/X4o0R5





http://www.sears.com/lg-24.9-cu-ft-french-door-bottom-freezer/p-04689950000P?prdNo=6&blockNo=6&blockType=G6





http://www.bestbuy.com/site/LG+-+24.9+Cu.+Ft.+French+Door+Refrigerator+-+Stainless-Steel/2869196.p?id=1218358815621&skuId=2869196





PAGE ELEMENT

Above the Fold Additional Rich Snippets

Special Offers

Follow Price

Add to Registry



PAGE ELEMENT

Below the Fold Support

Rewards

Related Category Links

Items Frequently Bought Together


Teach a man to fish… » KEY TAKEAWAYS

» ALL PAGE ELEMENTS

» RICH SNIPPETS

» ABOVE THE FOLD

» COMPETITIVE ANALYSIS


Overview: • Marry the online and offline experiences• Create customer urgency to order• Instill confidence in their order and your brand• Provide a great “shopping” experience• Utilize social media to reinforce the message• Create a product detail page abandonment strategy


Create a Cross-Channel Experience


Create Urgency and Instill Confidence• Create urgency with “Order

Soon, only 2 left in your size”• Multiple views of the product• Personalized Product

Recommendations to help a customer “shop”

• Reassuring the customer with value propositions:

1. Free Shipping & Exchanges

2. 365 Day Return3. 110% Price Guarantee4. Free 2 Day Shipping


Maximize Social Influence and Display a Great Selection• Video is a powerful sales tool• Mimics video store shopping

experience with huge selection

• Help the customer find the right product with recommendations

• Pair this move with other similar flicks with “Frequently Bought Together”

• Outside verification of product with “Tomato-meter” and Facebook


If 3% of your audience is going to buy anyways…

How to reach the other 97%?


Create a Product Detail Page Abandonment Strategy



» November 13: Shopping Cart

» December 11: Post-Purchase Page

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iGoDigital observes behavior, asks questions, leverages

social profiles and analyzes “wisdom of the crowds” to

help retailers and consumer brands deliver the right

product to the right customer at the right time.

OUR TOOLBOX OF SERVICES:

Personalized Product Recommendations

Guided Selling Tools

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Visit iGoDigital.com or email [email protected] for more information


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Product Page Optimization