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5-Part Series: Best Practices for Increasing Conversions On Your E-Commerce Site: User Experience and Conversion Rate Optimization Through the end of 2012, we're once again teaming up with iGoDigital, a leading provider of personalization services that guide smarter retail, to present a 5-part webinar series. In each of these 30-minute webinars, we'll explore five aspects of the online shopping experience in order to enhance user-experience and increase conversions. We'll also leave time for questions at the end of each session. Homepage Landing/Category Page Product Page Shopping Cart Post-Purchase Page
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@SlingshotSEO | www.SlingshotSEO.com
MARTY MUSESlingshot SEO
@MartyAMuse
INTRODUCTIONS
ANDY SIMMONS
@AndySimmons4189
STEVEN SHATTUCKSlingshot SEO
@StevenShattuck
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Post-PurchasePart 5:
@SlingshotSEO | www.SlingshotSEO.com
Overview: • Build a lifetime customer value
• Help shoppers increase cart value – ACV– Add dollar based recommendation scenarios to increase
cart value
• Reengage post-purchase– Best practices– Using shopper data to make smarter marketing decisions
@SlingshotSEO | www.SlingshotSEO.com
The value of a repeat customer:
It costs 6-7 times more to acquire a new customer than to retain an existing one.
~Ethan Bloch, Flowtown
http://www.flowtown.com/blog/the-value-of-an-existing-customer#ixzz12k1JvufP
@SlingshotSEO | www.SlingshotSEO.com
Catch them before they checkout…
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Candy Aisle
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The End is Just the Beginning…
1. Remind them one more time2. Display Different Scenarios3. Recommend Complementary Products
Best Practices:
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Complete the Feedback LoopUse the data you’ve just collected to tailor smarter marketing efforts:
• Email confirmation/receipt
• Ask for reviews on product
• Synchronize site experience upon next visit
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Online Marketing Overview: • Analytics and eCommerce tracking– Proper tracking for conversion and ecommerce
• Add persona based recommendation scenarios to increase cart value– Offer services/products that are instinctively associated
with the purchase
• Reengage post-purchase– Ask for reviews
• Retargeting Campaigns
@SlingshotSEO | www.SlingshotSEO.com
iGoDigital observes behavior, asks questions, leverages
social profiles and analyzes “wisdom of the crowds” to
help retailers and consumer brands deliver the right
product to the right customer at the right time.
OUR TOOLBOX OF SERVICES:
Personalized Product Recommendations
Guided Selling Tools
Guided Search
Segment Builder
Visit iGoDigital.com or email [email protected] for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information
