Post-Click Optimization

Post-Click Optimization

Optimized campaign pages boost campaign conversion rates

ion provides post-click optimization software & [email protected]@ion_interactive

Post-Click Optimization ✓ Campaign-specific pages

✓ Message match

✓ Pre-conversion segmentation

✓ Split testing

✓ Beyond the page

[email protected]@ion_interactive

Differentiate between organic & campaign traffic


Websites enable visitors to go anywhere, from anywhere


Roll out the red carpet for visitors with campaign pages





800%[email protected]

@ion_interactive

Organic traffic=optimize for Lowest Common Denominator

(LCD)

Campaign traffic=optimize for the Ad & the Message & the Context

(AMC)[email protected]

@ion_interactive

Match your messages & your landing pages



This page is all about a free consultation and doesn’t mention a guide




Use pre-conversion segmentation


All respondents are not the same


‣ Allows respondents to self-identify

‣ Allows you to know who’s clicking your ads and what they are interested in

‣ Signals to the respondent that they’re in the right place and you have something of interest to them

‣ Faster path from click through conversion (takes the burden off the user to ‘discover & convert’)

‣ Relevancy increases odds of conversion

Pre-conversion Pre-conversion segmentationsegmentation






There’s only only way to know There’s only only way to know which horse will win.which horse will [email protected]

@ion_interactive

Line them up and let them run!Line them up and let them run!

A

[email protected]

@ion_interactive

A

B

B converts 300% higher!


A

[email protected]

@ion_interactive

A

B

A converts 300% higher!


Think beyond the page


For best results, apply out of the box thinking to your

landing pages


HeadlineSubheadline

BulletsForm

Ho-Hum

[email protected]

@ion_interactiveFlash, video, social, oh my!

Copy cat landing page aren’t cool. To compete, you have to differentiate.

1. Differentiate between organic & campaign traffic

2. Message match your messages & landing pages

3. Allow users to segment themselves

4. Test, test and keep on testing

5. Think beyond the [email protected]

@ion_interactive

800%

How did they do it? Optimize click to conversion

(continuity)Beyond the page

Real-time split testingPre-conversion segmentation

Thousands of optimized pagesOffer matching/offer testing

ion’s customers. Conversion rock stars.

12%

3%


Documents

Post-Click Optimization