The real lessons of aso keyword optimization post

MOBILE28 STUPID SIMPLE GUIDES TO KEYWORDS

EDU-ACTIONT E A C H I N G , RE-L E A R N I N G & APPLYING

30

Keyword Optimization is FREE and it'sthe only thing you have 100% Control

Over. So take advantage of it. Strive foran A+ Visibility Score.

MOBILE ACTION LESSON 1

Clarification:A+ Visibility score is created by ASOTools to help publishers gauge theaggregated performance of keywords.

Users find you through keywords, soKNOW your user demographic, behavior

and intentions.


Learn the different colloquialisms in yourniche market, localization, and age

demographic. (i.e. hella is a bay area term)


You get 100 characters with iTunesConnect

In Android, Keywords areplaced in the description and you are given

4000 characters.


There is a 255 character limit within the appname for iOS.

There's a 30 character limit within GooglePlay.


Keywords are allowed in the App Name

Do Not Add More than 3 Keywords in yourApp Name - It could get rejected


Clarification: There are cases where longtail keywords are acceptable. However, itis a best practice to use less than 3keywords.

Do Not Add More than 3 Keywords inyour description for Google Play - Yourranking can be penalized for overuse of

keywords.


Through A/B testing, we found that using 3 keywords in the Android AppDescription will increase keyword ranks than utilizing 5 keywords indescription.

No penalization withGoogle Play, yet :)

User Intention + Search Volume +Competition + Keyword Increase % + # of

Apps Using your Keyword = OptimizedKeyword


Note: UserIntention/Behavior can beobserved and studied overtime.

Search Volume - Every day watch howkeywords search volume change.

Document the trend. Do this for 1 month.


Note: Depending on trends, events, pop-culture, elections,seasonalities, et al... search volumes change constantly. Itis based on "how" users search and influence the app storealgorithm.

Documenting the search volume for 1 monthwill give you a good idea on which keywordswill be searched for the most on a particular

day.MOBILE ACTION LESSON 10

ASO Analytic tools are great ways to documentthe keyword search volume. Visit:www.mobileaction.co and start documentingyour keyword search volume today!

Studying your direct competitors or'suggested search' keywords great keyword

finding methods.


Do not use generic or broad keywords. Ex: game, free, best, cool


... by itself

16+Keywords ranked between Top 1-5 is an example of an A Visiblity or Discovery Score

Learn how many apps are using yourselected keywords by searching in the app

store. This will help you gauge yourkeyword increase %.


Add your app name to your keyword list.


Not Recommended. Myth Busted!

When Submitting keywords to ItunesConnect, Do Not use spaces in your

between them.


Using a keyword with a low search volumeis okay because it will eventually gain

traction; but DO NOT use keywords thathave no search volume at all.


See Lesson #10: Documenting search volume daily might be tedious but it will helpresearchers understand which keywords will begin to take traction form a zero to hero. Use multiple tools like Google Trends, #hashtag trends, etc.

Use plural keywords and do not duplicatewith singular keyword.


Best practice: Choosing Singular vsplural depends on the keyword searchvolume. Clarification ex. Do not use"ticket, tickets" in the same submission.

Unclear.

Find keywords that have a high searchvolume, BUT a low number of apps using it.


Use Specific Keywords. EX: bmx tricks


It is better to use a long term keyword with ahigh search volume, than a short tail

keyword.


Depends on app store 'keyword suggestion' and user intent.Remember to ask yourself what will have better results:Having the long tail keyword that has a high search volumeor using more keywords to take advantage of character limitand keyword combinations; it's a trade-off.

Short tail keywords are a great formcombination keywords.


Use commas to separate keywords iniTunes Connect


We still see a lot of new app-trepreneurs andeven enterprise companies making this mistake.

Keyword Maintenance: Update yourkeywords 2-3 times per month.


Note: Particularly true for Enterprise and mid-market apps. Apps withnew presence will have a more difficult time increasing keyword rankif there are no reviews supporting them.

Compare each keyword performance witheach keyword update.


Yes, this is laborious but this technique canreveal some insightful user intent/behaviour.

Keywords have a life cycle. Top keywordstoday may not convert downloads for you

tomorrow.


Ranking Top 10 and higher in all yourkeywords will get you an A+ visibility score.


*Being found as the first or second (or third) app in the 'app store search' is valuable and FREE. Giving the concept a name like a visibility score will help app-trepreneurs better understand whattheir app is experiencing. While impressions are hard to prove, a visibility score will show youwhere your keywords rank within the app store.

Getting Ranked as the Top 1 in yourkeywords, does not mean you are

converting the impression as a download.


Note: Visibility is defined as how easily users can find or discover you. Conversion is a marriagebetween 'finding' and 'installing' an app. Remember that there are multiple factors to increaseconversion rate like high reviews & ratings, virality, shareability, aesthetics, etc.

If you have a 4+ star average reviews andrating, you can expect 50-100 daily

download for each keyword that is in theTop 1


Clarification: A combination of high search volume, high reviews & ratings and a Top 1 keywordrank should result in 50-100 daily downloads. We are currently studying this combination andwill provide more data. Thank you for your patience.

Once you've optimized your keywords, yourconversion rate also needs to be optimized.

Find out how atwww.mobileaction.co


Mobile Action Lesson 29

Using Keywords in your screenshot for Androidwill help increase your keyword visibility.

...or keyword ranking