Landing page optimization techniques

  • Published on
    08-May-2015

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Landing page optimization techniques on Google Plus Hangout with Experts by Priyal PArikh & Harneet Bhalla For more hangout details subscribe to : http://www.postfever.com/learn-from-experts today.

Transcript

  • 1.#hangoutwithexperts

2. Understanding UI & UX@thepriyalparikh 3. CPA = CPC/CRCPA =Cost Per AcquisitionCPC= Cost Per ClickCR =Conversion Rate 4. Making Landing Page that C.O.N.V.E.R.T.S.________________________________________________________________________________________________________________________________________________C = Clear Call to ActionO = OfferN = Narrow FocusV = VIA: Very Important AttributesE = Effective HeadlineR = Resolution-Savvy LayoutT = Tidy VisualsS = Social Proof*Ref from Kissmetrics.@thepriyalparikh 5. Clear Call to Action 6. Clear Call to Action 7. Offer 8. Offer 9. Narrow Focus 10. Narrow Focus 11. VIA-Very Important Attributes 12. VIA-Very Important Attributes 13. Writing Effective Headline 14. Writing Effective Headline 15. Making Resolutions Savvy Layout 16. Making Resolutions Savvy Layout 17. Making Tidy Visuals 18. Making Tidy Visuals 19. Showing Social Proof 20. Showing Social Proof 21. USE A/B Testing@thepriyalparikh 22. Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in AnalyticsReference Websiteshttp://www.unbounce.comhttp://www.crazyegg.comhttp://www.kissmetrics.com@thepriyalparikh 23. Useful For Advertising Agencies Bloggers Normal Websites E-commerce Portals Book Authors (Single Page Websites) Mobile Apps Download Affiliate Marketing (Niche Marketing)@thepriyalparikh 24. Heat map & In-Page AnalyticsReference Websites: CrazyEgg.com Google Analytics mouseflow.com Clicktale.com @thepriyalparikh 25. @thepriyalparikh 26. @thepriyalparikh