ON PAGE SEO

ON-PAGE-FACTORS

SEARCH ENGINE OPTIMIZATIONON-PAGE-FACTORS

By: Vaibhav VatsMade for:http://in.linkedin.com/in/vatsvaibhav

CONTENTKEYWORD PLACEMENT

CONTENT OPTIMIZATIONMANAGING BOTS

CONTENTKEYWORD PLACEMENT

CONTENT OPTIMIZATIONMANAGING BOTS

By: Vaibhav Vats http://in.linkedin.com/in/vatsvaibhav

KEYWORD PLACEMENTKEYWORD PLACEMENTIf you’ve selected the keywords for your website already. The Next Thing…you needto know is places where these keywords will go onto your website. In fact it’s the firststep we need to learn while starting our on page SEO efforts.


Page Title:

TITLE TAGUSE: TITLE TAG IS USED FOR CREATING UNIQUE PAGE TITLES

Code:

The title can list the the main area of focus of a particular page. It’s the first thing that user watches in your search engine listing so itshould have a impact & must scream about subject of page.

Title tag inSERP:


Accurately describe the page's content

Choose a title that effectively communicates the topic of thepage's contentAvoid:•choosing a title that has no relation to the content on the page•using default or vague titles like "Untitled" or "New Page 1"

Create unique title tags for each page

Each of your pages should ideally have a unique title tag, whichhelps Google know how the page is distinct from the others onyour site.Avoid:•using a single title tag across all of your site's pages or a largegroup of pages

Use brief, but descriptive titlesTitles can be both short and informative. If the title is too long,Google will show only a portion of it in the search result.Avoid:using extremely lengthy titles that are unhelpful to usersstuffing unneeded keywords in your title tags

What says: Additional suggestions:

•Primary Keyword |Secondary Keyword -Company Name• Company Name | Primary Keyword | Secondary Keyword•Closer the keyword to tag beginning, better it is.

Title sample format

Title length

BEST PRACTICES

Accurately describe the page's content

Choose a title that effectively communicates the topic of thepage's contentAvoid:•choosing a title that has no relation to the content on the page•using default or vague titles like "Untitled" or "New Page 1"

Create unique title tags for each page

Each of your pages should ideally have a unique title tag, whichhelps Google know how the page is distinct from the others onyour site.Avoid:•using a single title tag across all of your site's pages or a largegroup of pages

Use brief, but descriptive titlesTitles can be both short and informative. If the title is too long,Google will show only a portion of it in the search result.Avoid:using extremely lengthy titles that are unhelpful to usersstuffing unneeded keywords in your title tags

Title length

•Less than 70 characters inclusive of space.•Ideally keep it around 65 characters.


DESCRIPTION TAGUSE: DESCRIPTION TAG IS USED FOR CREATING PAGE SUMMARIES

Code:

The description tags give search engines, summaries of content of your web page. which they show along with your listing in search engineresult page. Therefore description tags should focus on convincing search engine visitor rather than acting ad a place to stuff keywords.

Page descriptionin SERP:


Accurately summarize the page's content

Write a description that would both inform and interest users if they saw yourdescription meta tag as a snippet in a search result.Avoid:•writing a description meta tag that has no relation to the content on the page•using generic descriptions like "This is a web page" or "Page about productname"• filling the description with only keywords•copying and pasting the entire content of the document into the descriptionmeta tag

Use unique descriptions for each page

Having a different description meta tag for each page helps both users andGoogle, especially in searches where users may bring up multiple pages onyour domain (e.g. searches using the site:operator).

If your site has thousands or even millions of pages, hand-crafting descriptionmeta tags probably isn't feasible. In this case, you could automatically generatedescription meta tags based on each page's content.

Avoid:•using a single description meta tag across all of your site's pages or a largegroup of pages

Avoid:•Alphanumeric characters in description as it truncate thedescription in search results.•Writing Description, If you can’t decide upon the rightkeywords for the page and let search engine s extract it.

Description lengthKeep it around 150 characters

Additional suggestions

BEST PRACTICESWhat says:Accurately summarize the page's content

Write a description that would both inform and interest users if they saw yourdescription meta tag as a snippet in a search result.Avoid:•writing a description meta tag that has no relation to the content on the page•using generic descriptions like "This is a web page" or "Page about productname"• filling the description with only keywords•copying and pasting the entire content of the document into the descriptionmeta tag

Use unique descriptions for each page

Having a different description meta tag for each page helps both users andGoogle, especially in searches where users may bring up multiple pages onyour domain (e.g. searches using the site:operator).

If your site has thousands or even millions of pages, hand-crafting descriptionmeta tags probably isn't feasible. In this case, you could automatically generatedescription meta tags based on each page's content.

Avoid:•using a single description meta tag across all of your site's pages or a largegroup of pages


USE: This tag was used for describing keywords for page

Code:

Although this tag is not used by Google nowadays in ranking your pages at search engines but it still helps in internal search of a website.

KEYWORD TAG

BEST PRACTICESAdditional suggestions

Keyword tag is not considered as an factor forranking page in search results.

Google’s crawler select keywords for your pageby itself depending on other factors in algorithmand don’t take these tags as a reference sinceNov 2009.

Use it to cater internal search queries.

Add general website internal search terms in keyword section,they’ll help your website users to find relevant articles.

Use it for smaller search engines.

There are still some smaller engines that consider keyword tag asan important factor in their rankings, so it can be helpful there.

By: Vaibhav Vats

What says:

BEST PRACTICES

http://in.linkedin.com/in/vatsvaibhav

URL OPTIMIZATIONUSE: Improving URL structure for user’s and search engineCreating descriptive & simple URL’s helps in keeping site organized, better crawling by search engines and providing opportunities for properkeyword placement .

WRONG WAY:

SEARCH QUERY:

WRONG WAY:

RIGHT WAY:

•Clear indication of what URL is all about.•Easy to remember

•Confusing•Hard to remember


Sample url:

• Your URL should, somewhat be like this:

http://yourwebsite.com/category-keyword/product-keyword

E.g.

http://www.linkedin.com/in/vatsvaibhav

Characters:Use hyphen as a separator and avoid use of other characters asmuch as possible.

Additional suggestions

Use words in URLsURLs with words that are relevant to your site's content and structureare friendlier for visitors navigating your site. Visitors remember thembetter and might be more willing to link to them.

Avoid:• using lengthy URLs with unnecessary parameters and session IDs• choosing generic page names like "page1.html"• using excessive keywords like “delhi real estate/real estate delhi.htm

Create a simple directory structureUse a directory structure that organizes your content well and makes iteasy for visitors to know where they're at on your site. Try using yourdirectory structure to indicate the type of content found at that URL.Avoid:• having deep nesting of subdirectories like".../dir1/dir/dir/dir4/dir5/dir6/page.html"• using directory names that have no relation to the content in them

What says:

BEST PRACTICES

Sample url:


http://yourwebsite.com/category-keyword/product-keyword

E.g.

http://www.linkedin.com/in/vatsvaibhav

Characters:Use hyphen as a separator and avoid use of other characters asmuch as possible.

Use words in URLsURLs with words that are relevant to your site's content and structureare friendlier for visitors navigating your site. Visitors remember thembetter and might be more willing to link to them.

Avoid:• using lengthy URLs with unnecessary parameters and session IDs• choosing generic page names like "page1.html"• using excessive keywords like “delhi real estate/real estate delhi.htm

Create a simple directory structureUse a directory structure that organizes your content well and makes iteasy for visitors to know where they're at on your site. Try using yourdirectory structure to indicate the type of content found at that URL.Avoid:• having deep nesting of subdirectories like".../dir1/dir/dir/dir4/dir5/dir6/page.html"• using directory names that have no relation to the content in them


ANCHOR TEXTUSE: Clickable text that user see as a result of a link

This text tells users and Google something about the page you're linking to. Links on your page maybe internal—pointing to other pageson your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is forusers to navigate and for Google to understand what the page you're linking to is about.

Search Query:

Page view:

Code:

OK …this page isrelated to ice cream

truck promotion

Search bot

Search Query:


Choose descriptive textThe anchor text you use for a link should provide at least a basic idea of what the pagelinked to is about.Avoid:• writing generic anchor text like "page", "article", or "click here"• using text that is off-topic or has no relation to the content of the page linked to• using the page's URL as the anchor text in most cases- although there are certainlylegitimate uses of this, such as promoting or referencing a new website's address

Write concise textAim for short but descriptive text-usually a few words or a short phrase.Avoid:• writing long anchor text, such as a lengthy sentence or short paragraph of text

Format links so they're easy to spotMake it easy for users to distinguish between regular text and the anchor text of yourlinks. Yourcontent becomes less useful if users miss the links or accidentally click them.Avoid:•using CSS or text styling that make links look just like regular text

Think about anchor text for internal links tooYou may usually think about linking in terms of pointing to outside websites, butpaying more attentionto the anchor text used for internal links can help users and Google navigate your sitebetter.Avoid:•using excessively keyword-filled or lengthy anchor text just for search engines• creating unnecessary links that don't help with the user's navigation of the site

Sample anchor text:


<a href=“ http://yourwebsite.com/post.htm “ > Page-title </a>

Remember:Use anchor text on pages where it makes sense and it may helpin user engagement. Unrelated anchor text may lead to hugewebsite exits.

Additional suggestions:What says:

BEST PRACTICES

Choose descriptive textThe anchor text you use for a link should provide at least a basic idea of what the pagelinked to is about.Avoid:• writing generic anchor text like "page", "article", or "click here"• using text that is off-topic or has no relation to the content of the page linked to• using the page's URL as the anchor text in most cases- although there are certainlylegitimate uses of this, such as promoting or referencing a new website's address

Write concise textAim for short but descriptive text-usually a few words or a short phrase.Avoid:• writing long anchor text, such as a lengthy sentence or short paragraph of text

Format links so they're easy to spotMake it easy for users to distinguish between regular text and the anchor text of yourlinks. Yourcontent becomes less useful if users miss the links or accidentally click them.Avoid:•using CSS or text styling that make links look just like regular text

Think about anchor text for internal links tooYou may usually think about linking in terms of pointing to outside websites, butpaying more attentionto the anchor text used for internal links can help users and Google navigate your sitebetter.Avoid:•using excessively keyword-filled or lengthy anchor text just for search engines• creating unnecessary links that don't help with the user's navigation of the site

Sample anchor text:


<a href=“ http://yourwebsite.com/post.htm “ > Page-title </a>

Remember:Use anchor text on pages where it makes sense and it may helpin user engagement. Unrelated anchor text may lead to hugewebsite exits.


ALT TAGUSE: The "alt" attribute allows you to specify alternative text for the image if it can’t be displayed for some reason

If a user is viewing your site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader,the contents of the alt attribute provide information about the picture

Code: < img src=“http://www.image-source-url.com” alt=“Image alt tag here” />

Alt-tag:

Here: alt-tag= “simple business ideas”

By: Vaibhav Vats

Alt-tag:


Use brief, but descriptive filenames and alt text

Avoid:• using generic filenames like "image1.jpg", "pic.gif", "1.jpg"when possible—some sites with thousands• of images might consider automating the naming ofimages• writing extremely lengthy filenames• stuffing keywords into alt text or copying and pasting entiresentences

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alttext helps Google understand more about the page you'relinking to. Imagine that you're writing anchor text for a textlink.Avoid:• writing excessively long alt text that would be consideredspammy• using only image links for your site's navigation

Additional suggestion:Helps in getting image search trafficAlt tag helps getting image in search results and leads to traffic foryour website.

What says:

BEST PRACTICES

Use brief, but descriptive filenames and alt text

Avoid:• using generic filenames like "image1.jpg", "pic.gif", "1.jpg"when possible—some sites with thousands• of images might consider automating the naming ofimages• writing extremely lengthy filenames• stuffing keywords into alt text or copying and pasting entiresentences

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alttext helps Google understand more about the page you'relinking to. Imagine that you're writing anchor text for a textlink.Avoid:• writing excessively long alt text that would be consideredspammy• using only image links for your site's navigation

Code:


CONTENT OPTIMIZATIONCONTENT OPTIMIZATION“Content is the King”…more than half of the articles I have read till now on contentoptimization, can’t end without this quote present somewhere in between the lines.Undoubtedly Search Engines are hungry for more & more fresh content and willsurely love the one’s who feed them properly.


USE: Is the biggest factor for your SEO efforts.

Creating compelling and useful content will likely influence your website more than any of the other factors .So createunique & exclusive content that user will love to read & share.

Keyword density:•Google suggests it should be less than 2%. (between 1-2)•Experts say it can range to 1-6%.•Some say it’s just bulls**t of a concept :D.•I recommend focusing on topic content , making it engaging , avoiding overstuffing and let Google do his thing.•Use keyword tool to search for relevant keywords, that you might use in your content.

Website blog:Create a blog for adding more content to your website.How it helps:•Increasing regular visits & subscriptions.•Increasing website visit duration.•Ranking on long tail keywords.•Adding updates/news content to website.

Internal Linking:Do internal linking for all the related pages to your current page. This will help in1. Educating readers in better way about you/your product & services.2. Helping search crawlers to crawl relevant pages.

External Linking:Use Target=“blank” while linking, this will open pages in new tab and avoid unnecessary exits.

CONTENT

Keyword density:•Google suggests it should be less than 2%. (between 1-2)•Experts say it can range to 1-6%.•Some say it’s just bulls**t of a concept :D.•I recommend focusing on topic content , making it engaging , avoiding overstuffing and let Google do his thing.•Use keyword tool to search for relevant keywords, that you might use in your content.

Website blog:Create a blog for adding more content to your website.How it helps:•Increasing regular visits & subscriptions.•Increasing website visit duration.•Ranking on long tail keywords.•Adding updates/news content to website.

Internal Linking:Do internal linking for all the related pages to your current page. This will help in1. Educating readers in better way about you/your product & services.2. Helping search crawlers to crawl relevant pages.

External Linking:Use Target=“blank” while linking, this will open pages in new tab and avoid unnecessary exits.


Write easy-to-read textusers may want to copy and paste the text and search engines can't read itAvoid:• writing sloppy text with many spelling and grammatical mistakes• embedding text in images for textual content

Stay organized around the topicIt's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Avoid:•dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation

Create fresh, unique contentNew content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid:• rehashing (or even copying) existing content that will bring little extra value to users• having duplicate or near-duplicate versions of your content across your site

Create content primarily for your users, not search engines•Designing your site around your visitors' needs while making sure your site is easily accessible to•search engines usually produces positive results.

Avoid:•inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users•having blocks of text like "frequent misspellings used to reach this page" that add little value for users• deceptively hiding text from users, but displaying it to search engines (Cloaking)

What says:

BEST PRACTICES

Write easy-to-read textusers may want to copy and paste the text and search engines can't read itAvoid:• writing sloppy text with many spelling and grammatical mistakes• embedding text in images for textual content

Stay organized around the topicIt's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Avoid:•dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation

Create fresh, unique contentNew content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid:• rehashing (or even copying) existing content that will bring little extra value to users• having duplicate or near-duplicate versions of your content across your site

Create content primarily for your users, not search engines•Designing your site around your visitors' needs while making sure your site is easily accessible to•search engines usually produces positive results.

Avoid:•inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users•having blocks of text like "frequent misspellings used to reach this page" that add little value for users• deceptively hiding text from users, but displaying it to search engines (Cloaking)


USE: Used to emphasize important contentThis is a visual cue to users that this text is important and could help them understand something about the type of content underneaththe heading text. There are six sizes of heading tags.

<body><h1> 3 things to know before you start an e-commerce website </h1>

<p>1. Is your product sell-able on internet?</p><p>2. Can you trust your sourcing partner?</p><p>3. What is the competition level for your niche?</p>

<h2> Is your product sell-able on internet?</h2><p>Not every product is a success when it comes to internet sales. B2Bproducts are not very internet friendly and generally people find it hard tosell them on internet. </p>

<h2> Can you trust your sourcing partner?</h2><p>Not everyone who sells on internet manufactures the productsthemselves. In fact 99% of the online sellers rely on sourcing for their SKU’s.</p></body>

Heading Tags: Beginning at <h1> -------------- Ending with <h6>

Sample-Code: Browser view:

HEADINGS

<body><h1> 3 things to know before you start an e-commerce website </h1>

<p>1. Is your product sell-able on internet?</p><p>2. Can you trust your sourcing partner?</p><p>3. What is the competition level for your niche?</p>

<h2> Is your product sell-able on internet?</h2><p>Not every product is a success when it comes to internet sales. B2Bproducts are not very internet friendly and generally people find it hard tosell them on internet. </p>

<h2> Can you trust your sourcing partner?</h2><p>Not everyone who sells on internet manufactures the productsthemselves. In fact 99% of the online sellers rely on sourcing for their SKU’s.</p></body>

By: Vaibhav VatsThumbs up if you’ve noticed screen shot is from IE . You can stay connected on linkedin now :D


Imagine you're writing an outlineSimilar to writing an outline for a large paper, put some thoughtinto what the main points and sub points of the content on thepage will be and decide where to use heading tags appropriatelyAvoid:• placing text in heading tags that wouldn't be helpful in definingthe structure of the page• using heading tags where other tags like <em> and <strong>may be more appropriate• erratically moving from one heading tag size to another

Use headings sparingly across the pageUse heading tags where it makes sense. Too many heading tagson a page can make it hard for usersto scan the content and determine where one topic ends andanother begins.Avoid:•excessively using heading tags throughout the page•putting all of the page's text into a heading tag•using heading tags only for styling text and not presentingstructure

What says:

BEST PRACTICESAdditional suggestion:

Keywords in headings

• You can use keywords in your heading as a text in headings willhave higher importance then the normal text.•But make sure you don’t sacrifice the quality of heading to stuffkeyword in there.•Most important keyword can go in h1 and rest can follow indecreasing order of priority.

Imagine you're writing an outlineSimilar to writing an outline for a large paper, put some thoughtinto what the main points and sub points of the content on thepage will be and decide where to use heading tags appropriatelyAvoid:• placing text in heading tags that wouldn't be helpful in definingthe structure of the page• using heading tags where other tags like <em> and <strong>may be more appropriate• erratically moving from one heading tag size to another

Use headings sparingly across the pageUse heading tags where it makes sense. Too many heading tagson a page can make it hard for usersto scan the content and determine where one topic ends andanother begins.Avoid:•excessively using heading tags throughout the page•putting all of the page's text into a heading tag•using heading tags only for styling text and not presentingstructure


MANAGING CRAWLERSMANAGING CRAWLERSIt’s important to make sure that we manage & track how search engine bots areviewing our website content so that only the right pages get indexed the right way insearch engine’s database.


CANONICALIZATIONUSE: Picking the best URL for your content

Examples:• www & non www versions• Session id’s• Print only versions

Search engine confusion:• Which version to index• How to distribute value among two versions.• Which version to show in SERP.

http://www.abc.com http://www.abc.com/index.html

Same Content

Sometimes search engine robots get confused when they see multiple copies of same content . rel=“canonical“ tag helps the bot bytelling them which is the original copy and which are the duplicates .

Before canonicalization:Examples:• www & non www versions• Session id’s• Print only versions

Search engine confusion:• Which version to index• How to distribute value among two versions.• Which version to show in SERP.

Search bot

Which oneshould I index?

url: http://www.abc.com/index.html

After canonicalization:

Same Content

<link rel="canonical" href="http://www.abc.com" />

Hmmm…./index.htmlversion is acopy of /.


ROBOTS META TAGUSE: To restrict the access of robots on selected pages and links.

Page won’t be indexed and links won’t be followed:<meta name=“robots” content=“no index, no follow” />

Page will be indexed and links won’t be followed:<meta name=“robots” content=“index, no follow” />

Page won’t be indexed and links will be followed:<meta name=“robots” content=“no index, follow” />

Default:<meta name=“robots” content=“index, follow” />

For all the pages where you don’t want robot to reach or links you don’t want robots to read, robots meta tag is used to limit the access.

Where you might use this tag:

•To protect your private data from getting indexed in search engines.•When you are repeating content from already indexed page on a new page.•When you are referring visitor to a link but don’t want search bot to follow it.

Page won’t be indexed and links won’t be followed:<meta name=“robots” content=“no index, no follow” />

Page will be indexed and links won’t be followed:<meta name=“robots” content=“index, no follow” />

Page won’t be indexed and links will be followed:<meta name=“robots” content=“no index, follow” />

Default:<meta name=“robots” content=“index, follow” />


ROBOTS.txtUSE: To restrict the crawling where it’s not needed

A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named"robots.txt", is placed in the root directory of your site .

Robots.txt: sample structure

What says:

Use more secure methods for sensitive contentYou shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that searchengines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links tothose URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don'tacknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user couldexamine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.Encrypting the content or password-protecting it with .htaccess are more secure alternatives.


Using rel=“no follow” while linking

e.g. < a href=“http://xyz.com” rel=“no follow”>anchor text</a>

Note : This way you can restrict robots from crawling only the selected url’s whereas using nofollow in meta willrestrict robot from following all the url’s present on page.

REL="no follow"USE: To manage unwanted links on your website

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed orit should not pass your page's reputation to the pages linked to.

When would this be useful?

• If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pagesthat you may not be comfortable vouching for.

•Blog comment areas on pages are highly susceptible to comment spam .

•No following these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

•Another use of nofollow is when you're writing content and wish to reference a website, but don't want to pass yourreputation on to it.

By: Vaibhav Vats

What says:


Webmaster tool

•see which parts of a site Googlebot had problems crawling• notify us of an XML Sitemap file• analyze and generate robots.txt files• remove URLs already crawled by Googlebot• specify your preferred domain• identify issues with title and description meta tags• understand the top searches used to reach a site• get a glimpse at how Googlebot sees pages• remove unwanted sitelinks that Google may use in results•receive notification of quality guideline violations and request a sitereconsideration

What says:•see which parts of a site Googlebot had problems crawling• notify us of an XML Sitemap file• analyze and generate robots.txt files• remove URLs already crawled by Googlebot• specify your preferred domain• identify issues with title and description meta tags• understand the top searches used to reach a site• get a glimpse at how Googlebot sees pages• remove unwanted sitelinks that Google may use in results•receive notification of quality guideline violations and request a sitereconsideration

By: Vaibhav Vats

www.google.com/webmasters/Visit:

In next presentation I’ll cover webmaster tool in detail.


THANKS FOR YOUR TIME

For any queries reach at: Content reference:

•Google reference guide.

•SEOmoz blog.

For any queries reach at:

[email protected]@gmail.com

+91-8447207577

Content reference:

•Google reference guide.

•SEOmoz blog.http://in.linkedin.com/in/vatsvaibhav

IntroductionI am Vaibhav Vats, an internetmarketing consultant by professionand have worked for verticals ofReal estate, Education,Manufacturing & Retail. I help myclients with social media, onlineadvertising & search enginestrategies. Currently I work asinternet marketing-accountconsultant for couple of companiesbased out of Delhi & Chandigarhand IM trainer at Delhi School ofInternet Marketing.

Delhi School of Internet Marketingis an internet marketing traininginstitute providing trainingprograms in internet marketing forstudents, entrepreneurs &executives. Visit website for details.

I am Vaibhav Vats, an internetmarketing consultant by professionand have worked for verticals ofReal estate, Education,Manufacturing & Retail. I help myclients with social media, onlineadvertising & search enginestrategies. Currently I work asinternet marketing-accountconsultant for couple of companiesbased out of Delhi & Chandigarhand IM trainer at Delhi School ofInternet Marketing.

I started working as a part time seo freelancer for localvendors in 2007 & after my bachelor’s in computers joined asupply chain consulting firm as an IT business analyst where iworked with various corporate like HP, Asahi glass India,Chitkara & LDFO to name a few. Combining my projectconsulting experience in retail, education & manufacturingdomain and self-practiced internet marketing interest i startedfull time internet marketing career as an online promotionlead- for an IT startup based in Chandigarh, India.

How I am here ?

Delhi School of Internet Marketingis an internet marketing traininginstitute providing trainingprograms in internet marketing forstudents, entrepreneurs &executives. Visit website for details.


Technology

ON PAGE SEO