Essential On-Page SEOEverything you need to do before you start promoting your site

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1. Don’t use a 💩 hosting provider

2. Make site architecture topic centric

3. Consider adding SSL

4. Make your site mobile/responsive

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+

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Foundation

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Custom download

5. Make ALL THE THINGS faster!

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Reduce the size of all images

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Use SVG for simple images

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Use ImageOptim for JPG and PNG

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EWWW Image Optimizer plugin

for WordPress

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Create smaller versions for mobile

1024px800px

550px360px

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Use SRCSET to deliver the correct image

<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />

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Specify device width

<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />

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Specify High DPI

<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />

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Create different versions for the best UX

Mobile Desktop

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WordPress Plugin for SRCSET

SrcSet Responsive Images for WP http://raven.link/srcsetwp

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Use Google PageSpeed Insights

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You will never see a perfect score

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What it looks like

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The winning code

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The tool is actually a cruel joke

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Can’t win with offsite code

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WordPress plugins will ruin your day

@RavenJon | raventools.com

Stages of PageSpeed Insights Grief27

• Denial

• Anger

• Bargaining

• Depression

• Acceptance

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Fix your size-tap targets

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Go nuts and use inline CSS

6. Don’t forget the META

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Optimize Page Titles

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Don’t skip Descriptions

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Use OpenGraph

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Yoast’s SEO Plugin for WordPress

7. Use structured data

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Use schema.org to enhance listings

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http://schema.org/Recipe

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WordPress plugin for schema.org

Schema Creator http://raven.link/schemawp

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HTML attributes for mobile/UX

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type="number"

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type="date"

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type="tel"

8. If it makes sense to

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Speed = Ranking Factor

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Mobile = Ranking Factor

What can we assume moving forward?

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cares about time

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cares about actions

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knows ALL THE THINGS!

@RavenJon | raventools.com

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http://raven.link/onpageseo

9. Check and monitor for errors

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Google Search Console

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Check robots.txt using SEO Book’s tool

http://raven.link/robots

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Site Auditor

raven.link/siteaudit

Presented by Jon Henshaw @RavenJon

slideshare.net/raventools

Thanks!