Essential On-Page SEOEverything you need to do before you start promoting your site
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1. Don’t use a 💩 hosting provider
2. Make site architecture topic centric
4. Make your site mobile/responsive
5. Make ALL THE THINGS faster!
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Reduce the size of all images
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Use SVG for simple images
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Use ImageOptim for JPG and PNG
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EWWW Image Optimizer plugin
for WordPress
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Create smaller versions for mobile
1024px800px
550px360px
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Use SRCSET to deliver the correct image
<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
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Specify device width
<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
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Specify High DPI
<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
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Create different versions for the best UX
Mobile Desktop
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WordPress Plugin for SRCSET
SrcSet Responsive Images for WP http://raven.link/srcsetwp
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Use Google PageSpeed Insights
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You will never see a perfect score
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The tool is actually a cruel joke
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Can’t win with offsite code
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WordPress plugins will ruin your day
@RavenJon | raventools.com
Stages of PageSpeed Insights Grief27
• Denial
• Anger
• Bargaining
• Depression
• Acceptance
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Fix your size-tap targets
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Go nuts and use inline CSS
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Yoast’s SEO Plugin for WordPress
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Use schema.org to enhance listings
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WordPress plugin for schema.org
Schema Creator http://raven.link/schemawp
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HTML attributes for mobile/UX
What can we assume moving forward?
@RavenJon | raventools.com
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http://raven.link/onpageseo
9. Check and monitor for errors
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Check robots.txt using SEO Book’s tool
http://raven.link/robots
Presented by Jon Henshaw @RavenJon
slideshare.net/raventools
Thanks!