WHAT’S HOT IN SOCIAL MEDIA

SOCIAL MEDIA SUMMER CAMP 2013

INTRO / CRISTIAN MANAFU

Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store

SOCIAL MEDIA IN ROMANIA

SOCIAL MEDIA / STATISTICI IN ROMANIA

•  Facebook – 6 milioane conturi in Romania •  YouTube - 5 milioane de vizitatori pe luna •  Trilulilu – 2 milioane vizitatori unici pe luna

•  TPU – 2 milioane vizitatori unici pe luna •  LinkedIn – 671.906 conturi create in Romania •  Blogging – 67.526 bloguri monitorizate de ZeList

•  Twitter – 64.613 conturi monitorizate de ZeList •  Foursquare – 73.418 conturi din Romania •  ? – Pinterest, Instagram, Google Plus

Pagina de Facebook - 48 Campanie pe Facebook -  40 Blog de campanie  - 19 Implicare bloggeri in campanie - 33 Comunicare directa cu bloggeri  - 22 Cont actualizat Twitter - 22 Cont actualizat YouTube - 18 Proiecte speciale - 17 Site-uri UGC - 14

Customer care - 14

Sponsor la evenimente - 13 Campanie pe bloguri  - 11

Cont actualizat Wikipedia - 10

Cont actualizat Flickr - 10 Spoturi virale - 6

Social media newsroom - 2

Blog de produs - 1

Folosire QR Codes - 1

•  Facebook page - 53 •  Facebook campaigns – 39 •  Campaigns with bloggers – 31 •  YouTube account - 29 •  Twitter account - 24 •  Blogger relations - 21 •  Sponsor of industry events - 12 •  Customer care - 11 •  Blogs for campaigns - 9

•  Special projects - 9

•  User generated content -7 •  Wikipedia page - 8

•  Flickr account - 6

•  Viral movies - 3 •  Social media newsroom - 1

•  Pinterest - 1

•  Google plus - 1

•  Developed a social network - 1

2010 2011

TOP SOCIAL BRANDS / ACTIVITIES

•  Pagina de Facebook: 75 •  Aplicatii Facebook: 47 •  Blogging campaigns: 44 •  Cont actualizat YouTube: 40 •  Cont actualizat Twitter: 37 •  Blogging relations: 36 •  Campanie pe Facebook: 33 •  Cont actualizat Wikipedia: 12

•  Microsite de campanie: 11

•  Sponsor la evenimente: 11

•  Proiecte speciale: 9 •  Cont Flickr: 8

•  Cont Pinterest: 7

•  Cont Google+: 7 •  Customer care: 6

•  Blog de companie/ brand blog: 4

•  Spoturi virale: 2

2012

TOP SOCIAL BRANDS / BIG 4

+ = - SOCIAL MEDIA / UPS AND DOWNS

TOP SOCIAL BRANDS / TWITTER

TOP SOCIAL BRANDS / TWITTER

TOP SOCIAL BRANDS / TWITTER

TWITTER / SUPER DRY INDIA – TWEETS FUEL

TWITTER / SKY BRAZIL – RECORD WITH A TWEET

TWITTER / FIAT 500 GERMANY – TO FAST TO FOLLOW

REAL-TIME MARKETING

Real-time marketing is “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online.

REAL-TIME / DEFINITION

REAL-TIME / OREO

The Oreo graphic was “designed, captioned and approved within minutes,” according to Sarah Hofstetter, president of the cookie brand’s digital agency of record, Dentsu-owned 360i. All the decisions were made in real time quickly because marketers and agency members were sitting together at a “mission control” center, or a social-media war room of sorts, at the agency’s headquarters in the Tribeca neighborhood of Manhattan. Among those who were there were two brand team members from Oreo, and nearly a dozen creatives, strategists, community managers and social-media listeners.

REAL-TIME / OREO

REAL-TIME / OREO FOLLOW UP

REAL-TIME / BAZAVAN - ROM

REAL-TIME / PSATTA - KFC

REAL-TIME / CHECK LIST

REAL-TIME / FAIL

CROWD SOURCING

CROWDSOURCING / DO US A FLAVOUR

CROWDSOURCING / LEVI’S GIRL

CROWDSOURCING / LABEL ART

SOCIAL MEDIA INTEGRATION

INTEGRATION / SOCIAL MEDIA + SEARCH

INTEGRATION / SOCIAL MEDIA + SOCIAL MEDIA

INTEGRATION / SOCIAL MEDIA + MOBILE

INTEGRATION / SOCIAL MEDIA + ONLINE

TRANSPARENCY

TRANSPARENCY / DANONE

TRANSPARENCY / RAIFFEISEN

TRANSPARENCY / MARRIOTT

BLOGGERS OUTREACH

OUTREACH / CUSTOM MESSAGE

OUTREACH / CUSTOM MESSAGE

OUTREACH / BLOGGER INVOLVEMENT

OUTREACH / BLOGGER INVOLVEMENT

OUTREACH / EXCLUSIVE ACCESS

OUTREACH / EXCLUSIVE ACCESS

PARTICIPATION

The best PR campaign of the past 400 years

manafu@gmail.com