Using LinkedIn to Increase Using LinkedIn to Increase Your VisibilityYour Visibility

Using LinkedIn to Make Connections and Market Your Business or Organization

Schedule:2:00-5:00pm (Breaks at approximately 3:00 and 4:00)

Restroom codes:Men:Women:

Course Objectives:At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn •Homepage•Profile•Applications•Groups•Company Pages•Settings & Personalization•Twitter integration

LinkedIn FactsLinkedIn FactsThere are now 90 million users

across the globe United States 42.8% India 13.7% United Kingdom 6.7% Netherlands 3.7% Canada 2.8% Italy 2.3% Germany 2.3% Spain 2.0% Australia 1.9% South Africa 1.4%

What are some of the What are some of the reasons to use LinkedIn? reasons to use LinkedIn? Recruit new staffFind new clientsFind power partners/referral partnersSpread the word about something Find events that benefit meConnect with past colleaguesLook for new resourcesFind fundingGet ideas

Questions about LinkedIn?Questions about LinkedIn?

Sections to Cover for Better Sections to Cover for Better ResultsResultsHomepageProfileGroupsApplicationsCompany PagesSettings & PersonalizationTwitter integration

HomepageHomepageNews and updates from your

network, messages, and invitations to connect.

Which past colleagues and classmates have recently joined LinkedIn.

Who’s viewed your profile, how your network is growing

Updates/Shares/Groups/MoreNEW- search feature

ProfileProfileHeadline- it stays with you.

Keywords and tagline help you stand out◦“Helping Professional Services Firms

Attract More Clients and Win More New Business”

Photo- a must!!Status UpdateEmployment and Education

ProfileProfileRecommendations are useful for vetting

you◦Offer to give recommendations to people and

they’ll often reciprocatePut some passion into your profile- think

about what makes you unique or valuable

Summary◦Keywords!◦1st or 3rd person?◦This is your chance to be clear about who you

are and what you do

Profile, continuedProfile, continuedExperience- add it inPersonal Information- privacy is

overrated Get your vanity URL Groups and Associations- more

opportunities to find connections with others

Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable”

Contacts are EverythingContacts are EverythingConsider connecting with those

you do NOT knowYour connections see your

activityConnections

◦Tagging◦Searching◦Adding◦Removing

Groups are GoldenGroups are GoldenJoin up to 50 groups and 50

subgroupsBe strategic- think about being uniqueJoin groups that hold your target

marketGeographic groups are great for

offline eventsJoin discussions; start discussions for

greater visibility and to find potential connections

Company PagesCompany PagesOffer a great opportunity to showcase

products and servicesLinkedIn enhanced Company Pages a

few months ago- check them out againAdd your Company Page to your ProfileAllow you to do reconnaissance on

your competition and potential clientsRemove the gatekeeper

ApplicationsApplicationsBlogAmazon Reading ListEventsSlideshare PresentationsGoogle PresentationTweets

Settings and Settings and PersonalizationPersonalizationNotification settings, such as

group announcementsPrivacy settingsInvitationsVanity URL

TwitterTwitterAdd your Twitter account(s)Send your tweets to your profile

using #in Frequency is debatable- depends

on how you prefer to use your status

Tips from the ProsTips from the ProsYour Headline appears everywhere

with you- make it countWhen sending a connection request,

always add a personal noteLook at every section in the profile as

an opportunity to insert keywords to make you more “findable”

Like/Comment/Share in your network activity

Connect with those you don’t know

Tips from the Pros, Tips from the Pros, continuedcontinuedParticipate in groupsConsider starting your own

group, or be a group managerFill out your profile to 100%-

you’re more “findable”Update your status regularly

Turning connections into moreWould you like to have coffee?Are you interested in attending

this event?I saw you attended this event….I loved that book too…Wow! Great presentation you

posted!Love that tweet!

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