LinkedIn For BusinessSandy Blanquera

CEO & FounderSocial Boomerang

Every great accomplishment starts with the decision to try.

You get out what you put in.

Low effort High effortLow quality High qualityInconsistent Consistency

3 Ingredients for Social Media Success

Create Account

Grow Network

Engage

Create Account

AdoptionBuild Brand

Build Profile

Create Account

Adoption

LinkedIn not just a static resumeYour network - an assetProspecting, sales, clientsMarketing, brandingPosting jobsFinding jobsDiscoverable through millions of searches

on search engines and LinkedIn

Adoption Tip

Want to understand LinkedIn’s value?Ask these people how they use LinkedIn:

◦Sales person◦Recruiter◦LION◦Influencer/Networker◦Social media person

Commit to try one new practice

Build Brand

Make your profile “magnetic”White papersCase StudiesSlidesharesKeywords PhotoAccurate and appropriate InformationRecommendations

Build Brand Tip

Ask a couple friends or marketing friend for opinion

Ask yourself, “what would I expect to see”Ask yourself, “what will people search for”Use expert for photo, logo, etc.

Build Profile

Make snapshot countSummary – about you or business?Use keywords to improve searchabilityIn Current – list boards, clients & job titleIntegrate websites and social media linksCreate pretty URLEstablish settings for securityGet recommendations

Build Profile Tips

Use profile gaugeReview profiles of others in your fieldSpend time preparing content

Grow Your Network

Grow Your Network

Upload contacts from address booksSearch for people based on work, collegeExplore LinkedIn suggestionsLook at your connection’s networksConnect to groups and searchLinkedIn suggestion tool

Grow Your Network Tips

Save searches for ongoing useUpload LinkedIn Outlook toolbarConnect to dashboard weeklyUse Grab toolActively add new network contacts weekly

Engage

Engage

Add Applications Create Events & shareAdd blogSend a slideshareAsk and answer questionsAsk for adviceJoin and contribute to groups

Engage Tips

Quality and ConsistencyCheck updates on home page regularlyFind reasons to send a note

Add each ingredient for LinkedIn success.

Create Account

Grow Network

Engage

Work consistently and you reach your goal.