FuzionUsing Linked In for BusinessGreg Canty

Why bother?

Objective of my ActivityTo increase awareness of me and my business with my target business community.

Some specific messages to be communicated:-• Skilled Individuals• Multi-disciplined• Intelligent• Personality• Successful• Range of Services• Expertise in my area(s) • Progressive & Forward Thinking

Fortune – April 2010• Accenture, planning on recruiting 50,000 over next 3 years: reckon 40% of his job hires will be through Social Media• If your serious about managing your career the only social media site that really matters in LinkedIn.• 60 million members – Their Profiles, Employment Histories, Building Connections etc• 17.6 million visitors to the site in Feb 2010, growing by 31%

LinkedIn – Who?• Users, mainly corporate – Customers, colleagues, bosses, competitors.• Average member is college educated 43 year old.• More than a quarter are senior executives.• Every Fortune 500 company is represented.

Linked In– Other bits• Recruiters find the highest level of employees through it – Oracle found their CFO Jeff Epstein on LinkedIn.• On the site most users have jobs.• The days of cloaking your private information are gone – take control and make sure you are found and that when found you are looking sharp.• Googling customers, candidates, potential service providers is now commonplace.

Fortune – Some Tips• Get recommendations• Use keywords for traffic• Join Groups• Answer questions• Use Professional photos

Social Media

Its a numbers game

Who’s Listening?

MY CLIENTSALL CLIENTS MY CONTACTSMY GROUPS

NEW CONTACTSVIRAL CONTACTS

Linked InYour Profile

My Description

ActivitySummary

Feed fromWebsite& Blog

Who I Recommend

What I am reading &

My opinions

Who’s Recommended

me

Linked InGroups

I’ve Joined

Profile – My Online CV ..but a lot more• Career CV• Your Conversations• Your Opinions• Your Interests• Your Articles• Your Presentations• Your Connections• Your Personality

Linked InYour Connections & your listeners

Building the Connections

Linked InWill make

Suggestions

Linked InOnly allows

people You Know

Find a Door!

Personalise!

Look for a Connection

You will be invited to Link

Be nice – connect!

Building Connections• Search your email database• Search your career database• Grab opportunities to connect with others:• Linked In Suggest• Search for connections• Find the Common ground• Groups are handy here

Linked InGroups are the Power Tool

Linked InStart your own group?

Linked In Groups• Find Groups you are interested in• See what groups your connections are in• Groups give you a voice• Groups give you numbers• Remove if rubbish• Start a group if relevant• It’s a numbers game

Linked InCommunicating

Teaser Post!

Make a comment

Linked InCommunicating – “Draw Attention”

Use your Source

url - http://

Make it Sticky

Another Connection

Communicating• Show your personality• Show the personality of the business• Find your voice• Get known, be trusted• Raise awareness for initiatives• Use to build up contacts• Follow the threads• It’s a numbers game

Linked InAnnounce an Event

Events• Handy Facility• A little bit cumbersome IMO• Need to upgrade• Need numbers as always

Linked InCompanies

Keep Fresh & Optimise

Detail Services

Advertise?

Targeting

Follow targets

What do I do next?• Is it for me? – Y/N• If “Yes” – allocate time to it (Snack if necessary)• What is your objective – be clear?• Complete your profile• Build your connections• Join your groups• Watch & listen• Start making comments• Find your own voice – start discussions

My Tips?• Jump in, it’s here to stay• Be patient – people are listening• Learn how to be sticky• Groups are the Power Tool: find the right ones• Use your raw material (create if necessary)• Find your voice• Grab opportunities to connect• Make recommendations • Always thank – most aren’t bothered (personalise)

Objective of my ActivityTo increase awareness of me and my business with my target business community.

Some specific messages to be communicated:- Skilled Individuals Multi-disciplined Intelligent Personality Successful Range of Services Expertise in my area(s) Progressive & Forward Thinking