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LinkedIn for Small Business Thursday 11 June 2015 Growing your network to grow your business

Linked in for small business

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LinkedIn for Small BusinessThursday 11 June 2015

Growing your network to grow your business

Agenda

• LinkedIn overview• Optimising your profile• Building connections• How to effectively engage key people in your

target markets• Questions

2https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Workshop Objective

• Increase awareness of tools and benefits of LinkedIn, to enable you to increase and connect with your network and get more leads

3https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn ??

Do you get emails like these and don’t have a clue what to do with them?

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How does LinkedIn compare?

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LinkedIn Demographics

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https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Stats

• N

7

Conversions per Social Platform

8https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Overview

LinkedIn Overview

• LinkedIn profile shows your portrays your employment history, education and your network

• Not just an online CV • Allows you to post articles, blog, links• Join groups and participate in discussions, ask

questions and gain new connections • Grow your network by creating new

connections10https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Search Function

• Search on People, jobs, companies, groups, Universities

• Good for target marketing, and recruiting

11https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Metrics

• Find out some of the people viewing your profile to reconnect with them (see all people as a Premium member)

• More profile views can help you get found by your target market

12https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Metrics

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• Ability to measure where your profile ranks among your connections

Why have a LinkedIn profile?• Become a thought leader by publishing posts on LinkedIn

• Get found by people who are searching for your products or services

• Connect and engage with current and potential customers

• Create a community around your business

• Promote other content you create, including webinars, blog articles, or other resources

• Generate leads for your business

• Helps with SEO for your website

• Promote new products, services and events

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Optimising your profile

LinkedIn Profile - Overview

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Headline

Summary

Experience

Contact InfoTab

LinkedIn Profile – How to Optimize

• Professional Photo• Headline• Contact Details• Summary • Skills• Interests• Recommendations

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LinkedIn Profile -Professional Photo

• Ensure your photo is a recent professional headshot, with plain background

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• Most people just list their current title and business they work for

To really stand out:• Include info on what you

do , who you help and why (see Kate’s headline)

19https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Profile – Headline

LinkedIn Profile - Interests

• Each interest listed then turns into a searchable link, so put keywords in are applicable to your target market

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Source: https://nz.linkedin.com/in/vanessadavey

LinkedIn Profile – Contact Info

• Include email address, contact numbers, any Instant Messenger – eg Skype, and up to 3 websites

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Source: https://nz.linkedin.com/in/vanessadavey

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LinkedIn Profile – Summary

Include in here:• Details of why to buy from

you/your business• What makes you unique• call to action

Source: https://nz.linkedin.com/in/vanessadavey

• Your connections can endorse you skills

• Can have up to 50 skills

• Ability to reorder them

23https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

LinkedIn Profile – Skills

LinkedIn Profile – Recommendations

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• Your connections can recommend you for each role you have listed in Experience

• Great for credibility

• Givers gain -Ensure you give recommendations too

LinkedIn Profile – how to update

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1. Click on improve your profile from the home screen

2. Then click on the pencil to the right of the details to amend each item

LinkedIn Profile – Updating Experience

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1. Scroll down to Experience

2. Either Add Position or to edit current experience listed, click on the pencil to the right of the details to amend each item

Adding /Giving Recommendations

1. Click on your photo in top right hand corner2. Select Privacy and Settings

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Adding /Giving Recommendations

• Select Manage your recommendations

• Then chose from the following options

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Build connections

Invite Current Contacts

• Start off with the people you know from your current contact lists

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Build Connections

• Ability to include a personal message when sending out invites

• Change the default message if you don’t know them or think they would question why to connect with you

31https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Groups

• Get involved with Groups that your target market would likely to be part of, or people that you could create joint ventures with

• Ability to search on topics to find Groups

32https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Tagging Connections

• Tag people into posts by typing ‘@’ before their name and if they are one of your connections, their name should pop up in drop down box below

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Engage key people

Turning connections into prospects

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• Join groups and get involved – commenting, asking questions, sharing valuable info

• Comment and share links relevant to your target market

• Send your connections a personal message• Meet up in person • Followup and keep in touch

Posting Idea

• What do I post- what problems are your target market facing, what could they learn from you? Post articles, tips, information, photos

How often should I post?Some research says every day, depends on what you posting and if you are providing value!

Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost

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Other ideas for Content

– Tips and information that can help solve your clients issues– New and exciting things happening in your industry– Updates on your team and business – Events and things you are part of or going to– Quotes and inspirational things– Current events relevant to your industry

– Create a Content Calendar - Calendar specific things relevant to your industry – eg Valentines Day, Fathers Day

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Ensure that no more than 20% of your posts are offers

https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Workshop Objective

• Increase awareness of tools and benefits of LinkedIn, to enable you to increase and connect with your network and get more leads

38https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Ideas for Actions

• Optimise your profile – photo, Headline, summary, experience, skills and interests

• Give some recommendations• Ask for recommendations• Join some groups• Start commenting and sharing posts• Create your own posts• Start interacting with your connections and meet up with key

people to develop relationships

39https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015

Questions?

Questions & Feedback• Please connect with me on LinkedIN• https://nz.linkedin.com/in/carlenedredge

• And feel free to provide comments on the workshop – on my LinkedIn page or Facebook page www.facebook.com/definedcoach

• For more information or a one on one Facebook setup session please contact me – [email protected] or 04 974 8640

41https://nz.linkedin.com/in/carlenedredge LinkedIn for Small Business – 11 June 2015