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LinkedIn Training Workshop carried out in Waterford for the City Enterprise Board March 2012
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LinkedIn for Business Success
Presented By:
Denis Hegarty
March 27th 2012
Our 3 Step Plan
• A Complete & Compelling Profile
• Growing your Connections
• Your Business Profile
Complete & Compelling Profile
• Add a Professional Picture• Compelling Headline• Update Status – post something new• Past & Present Experience• Recommendations – Need 3 – Give first• Add your Twitter Account• Customise your LinkedIn Name• Complete Summary• Specialities, Interests and Associations• Contact Details• Apps
Growing Your Connections
• People You Know – request connection• Upload Contacts from Outlook…• CoWorkers• Previous Colleagues & Contacts• 2nd Connections – Ask or request a 1st
contact to refer• Use Advances Search to find People• Groups• LinkedIn Alerts with suggestions
Your Business Profile/Page
• Set Up page by going to ‘Companies’• Description of Company Page Overview• Add Values your Company Offers• Add Keywords within Specialities• Select Appropriate Industry• List Location(s)• Link to your Blog• Post Status Updates
Other Points
• Create a Call To Action
• Monitor Results
• Status Updates
• LinkedIn Answers
