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Tweet Your Way To SuccessVermont’s 17th Annual Women's Economic Opportunity Conference
Tweet Your Way To Success
Tweet Your Way to Success
Tweet Your Way To Success
Today’s TopicsHow to get Started
Who to Follow
What to Say
What NOT to Say
Professional Development
Measurement
Tools of the Trade
Promotion
Tips, Resources, Lingo
Web Designer
Graphic Designer
Social Media Enthusiast
AIGA VT Board Member
#BTV Social Media Day Organizer
Recent Sky Diver
Lara Dickson, Burlington, VT
About the Presenter
Tweet Your Way To Success
Set up an Account
How to get started?
Upload a profile pic, short bio, and personalize or brand it up.
Tweet Your Way To Success
How to get started?
Its YOUR voice, your likenessUnless you are a giant corporation with many tweeters using one account.
Who to follow?
Tweet Your Way To Success
Find people with similar #interestsHash tags get your message and topic to a qualified audience.
Popular in Vermont
Check out Tagboard.com
#vermont
Who to follow?
Tweet Your Way To Success
#btv#vt
#vtgov#montp
#vtpoli#rutland
#madrivervalley#stowe
#techjam
Tweet Your Way To Success
Explore and Create ListsFind influencers and follow the people they are following.
Who to follow?
Tweet Your Way To Success
Participate in Twitter #ChatsDiscover a wealth of information and influential people to follow.
Who to follow?
Tweet Your Way To Success
Listen first, then chime inIntroduce yourself. Being part of a conversation paves the way for starting your own.
What to say?
Tweet Your Way To Success
Share links, images, videos
What to say?
Tweeting and retweeting interesting links entices people to read more, watch, and share.
Tweet Your Way To Success
Live Tweet Events
What to say?
Conferences, interviews, news, what’s happening NOW.
Tweet Your Way To Success
Its OK to be a Namedropper
TWEETIES
TWEETIES
Thanks @TravelChannel for sending Anthony @Bourdain our way for pork this morning. #bacon8:44am · 14 Oct 13 · HootSuite
What to say?
Shout outs and tagged posts show gratitude and greatly increase your reach.
Tweet Your Way To Success
A Direct Message (DM)
What to say?
...is like a personal phone call.
Tweet Your Way To Success
Talk like a Human
What NOT to say?
Sounding like a brochure is just plain boring and insincere. Be yourself.
Tweet Your Way To Success
Steer clear of ME ME ME
OMG look at my cool life! LOL!!!!
What NOT to say?
And text-speak. And exclamation points.
Tweet Your Way To Success
Keep it Interesting
Unless she’s also having lunch with that dreamboat Anthony Bourdain, I couldn’t care less about what’s on her sandwich.‘‘
What NOT to say?
Share something of value, something worth retweeting, tweet with purpose.
Tweet Your Way To Success
Monitor your Reputation
They Yelp’dAND Tweeted that review?!
Stop the presses!‘‘
Always be listening, and always respond no matter what the chatter.
Professional Development
Professional Development
Tweet Your Way To Success
Manage your Personal BrandEverything you have ever said online is part of your personal brand. Everything.
When I wrote that nasty and grammatically
woeful comment last year, I never thought
I’d be applying to work there.
‘‘
Tweet Your Way To Success
Use a Dashboard
Tools of the Trade
Hootsuite or Tweetdeck for desktop, tablet, phone.
Tweet Your Way To Success
Tools of the Trade
Tweet Your Way To Success
Measure your SuccessHubspot’s RetweetLab.com and Twitter Grader, Klout, Google Analytics...
BUThow can we tellif it willWORK?
Because we keep getting free swag from Klout!
Measurement
Tweet Your Way To Success
Measurement
Tweet Your Way To Success
Put Twitter to work for youAdd your @name to email, business cards, Linked In, ads, and point to your site.
Promotion
Tweet Your Way To Success
Followers are GoodLove, nurture, promote, and make them feel special...and they’ll return the favor.
Tweet Your Way To Success
Twitter TipsTips
Go to Tweetups!
Always add value. What’s in a tweet for your followers?
Use @names and #hashtags (#but #not #too #many)
Only 1 of every 12 tweets is about you. Talk to/about others
Ask questions
Learn the lingo
Use URL shorteners like bit.ly
Imagine reciting your tweet at a cocktail party
Build a clear, concise, consistent brand voice
Leave room in your tweets for retweets
Create and subscribe to lists
Make your other content shareable, tweet from your articles
Use a widget on your website or blog
Participate in Twitter chats
Tweet Your Way To Success
Twitter ResourcesResources
Twitterhttps://twitter.com/
Tweetdeckhttp://tweetdeck.com/
Hootsuitehttps://hootsuite.com/
Sprout Socialhttp://sproutsocial.com/
Social Media Examinerhttp://www.socialmediaexaminer.com/
Hubspot RetweetLabhttp://retweetlab.com/
Klouthttp://klout.com/
Bit.lyhttps://bitly.com/
Tweetchatshttp://blog.tweetchat.com/calendar/
Tagboardhttp://tagboard.com/
Go to Here!
Tweet Your Way To Success
Twitter LingoLingo
Tweet Your Way To Success
THANK [email protected]
all images in this presentation via Creative Commons and James Vaughn : http://www.flickr.com/photos/x-ray_delta_one/
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