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Mobile Social MediaFitting Social Media in the Mobile Strategy
@louisjonckheere
We are a “mobile agency”
We help advertisers, brands and organizations use the mobile channel in an effective and creative way.
What we do:
Mobile Marketing
I am going to talk about
What is mobile social media?
What is mobile social media?
Desktop social networks go mobile
+ 100 million active mobile facebook users
Mobile users are twice as active as desktop users
In the UK 52% of the mobile internet comes from FB
62% of the twitter audience is mobile
61% of the mobile internet users in Belgium use social networks on their phone
Share content through social networks
Share social objects to your social network
For family and friends
For the world
For your business network
What is mobile social media?
Connect with Social networks
What is mobile social media?
Connect with Social networks
Share objects FB connect FB Open Graph
Today
What is mobile social media?
Connect with social networks (FB connect)
Access users' profiles
Share information on Facebook.
Asking users for extended permissions(like offline access, so you can still interact with their data when they're offline)
Facebook connect technology works on:
WebiPhoneAndroidSymbian/Maemo (QT)
What is mobile social media?
Connect with Social networks (Open Graph)
me
Is a Fan of
Is a member of
Is friends with
The old graph
Pe
ople
What is mobile social media?
Connect with social networks (Open Graph)
me
Is a Fan of
Is a member of
Is friends with Is brother with
likes
likes
Your companyYour productYour contentYour ideaYour service
The new graph
Ob
ject
s
What is mobile social media?
Connect with social networks (Open Graph)
Going Mobile Big opportunities
Like en recommend content on the move
Location aware updates & rewards
More knowledge about the consumer
Deeper integration with Facebook
What is mobile social media?
Location based social networks
What is mobile social media?
Social mobile gaming
Connect games with Facebook/Twitter
Integrate third party SDK’s (Scoreloop, Chrystal,..)
It’s all about:
Achievements – Leaderboards – Cooperation - Bragging
Games dominate appetite for mobile apps
62% of smartphone users plays games
Number one revenue driver in app stores
What is mobile social media?
Dealing with social media
Dealing with social media
Intrinsic motivators to use social media
Connect
friends
network
location
events
Express Altruism(Gratification)
FunInformation
creativity
image-building
charity
advice
humoristic
hobbiesask
questions
opinion
Dealing with social media
Extrinsic motivators to use social media
Money(Credits)
Benefits(Gifts)
Points(Achievements)
Status(Badges)
Dealing with social media
Combination of intrinisic and extrinisic motivators
Money
B A L A N C EB A L A N C E
Get started
Get started
Steps to implement social media into mobile
Money
Define objectives
User acquisition & activation
User engagement & retention
User recommendation
Conversion
Use social objects
Define your objects
Define the verb/action
Make the objects social
Define motivators
1
2
3
4
5
Choose platforms6
Samsonite Travel Miles
Concept:Earn miles & get gifts!Concept:Earn miles & get gifts!
Social strategy:•Give something share-worthy•Earn extra miles by sharing!
Social strategy:•Give something share-worthy•Earn extra miles by sharing!
Samsonite – iPhone/Android
Airmiles reinvented
Samsonite – iPhone/Android
Implementation social media
Define objectives1
User Acquisition & activation
Conversion
Use social objects
Define your objects2
I won Leaving on a trip My travels
Samsonite – iPhone/Android
Implementation social media
Define objectives1
User Acquisition & activation
Conversion
Use social objects
Define your objects2
Expression Connect ExpressionDefine motivators
3
Benefits/giftsStatus Benefits/gifts
Samsonite – iPhone/Android
Samsonite – iPhone/Android
Implementation social media
Define objectives1
User Acquisition & activation
Conversion
Use social objects
Define your objects2
Define motivators3
Define your verb
Make the objects social
4
5
Pannestraat 679000 GENT
+32 9 234 34 [email protected]
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