Mobile Marketing/Social MediaWHAT IS THAT AREA OF SPECIALIZATION ABOUT?

NATIONAL UNIVERSITY: SCHOOL OF BUSINESS AND MANAGEMENT2015 PRESENTATIONDR. MARY BETH MCCABE

Why do we need a new concentration?

Business has changed so that the customer is in charge of the marketing messages which are seen now.

2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study)

Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing.

They all agreed that mobile/social technology is now critical to their business objectives.

We at National University can teach students to be prepared for these and future business changes due to our accessible model of education and learning.

www.Guardian.co.uk

Souce: The Netsize guide, from class materials

SOBM Graduate Marketing Concentrations

Marketing 620 Consumer Behavior

631 Global Marketing

634 Market Research

660 NEW: Strategic Marketing Simulation

NEW! Mobile MKT/Social Media 651 Mobile Marketing

652 Adv. Mobile MKT Strategy

653 Social Media

654 Adv. Social Media for MKT

655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)

Undergrad questions? SOBM Concentration in MKT

Required courses:

MKT 302a (required)

MKT 420

MKT 430

MKT 434

MKT 443

Plus 2 of the following: 440a, 441, 442a, 445, 446, 447

Cat 77 (p. 143 for details)

What does a Mobile Marketer do, anyway?

Creates business strategies and marketing plans to engage customers through and with mobile throughout the marketing mix

Lives at the intersection of cutting edge technology and traditional media to change how business is conducted.

Produces value to the enterprise by effectively using resources and making ethical decisions.

What does a Social Media Professional do, anyway?

Creates content to share: photos, video, text, audio

Sharing the content on the appropriate channels: ex. Linkedin.com is for Business to Business sharing.

Includes social media addresses on traditional media, such as your business card, e-mail, news releases.

97% of businesses are using Social Media.

86% say it is important for their business.

Who will do well in the program?

This graduate level AOS is suited well for the “typical” NU student in mid-career, non-traditional and accelerated learning savvy.

Their undergraduate degree can be in the technical or non-technical field. This is a business program, but it is not heavily in the area of math or computer programming.

Students with good writing and analysis skills will do well here.

Students who are self motivated and organized will complete this work with success and are most likely to earn high grades.

What are the pre-reqs?

There are no pre-reqs, but students will need to complete the MBA requirements in order to complete their degrees.

If students have already finished MKT 602, that is preferred. However, if they have never had a course in Marketing, they are still eligible to take this program. To get their degree, they will need to complete MKT 602 at some point.

They are not required to do MGT 652, the capstone for the MBA. We have four courses, plus a capstone.

So far, all classes are online.

As far as a certificate, once this academic program is launched, find us 15 students and we will start a certificate program.

Course Details

Mobile Marketing:

Understanding mobile’s role in the marketing mix plus consumer engagement throughout the purchase funnel

Strategies for developing mobile programs: advertising, applications, websites, and engagement elements(QR, location, etc.)

Staying in touch with regulations: consumer interaction with devices + laws, ethics for business (privacy, spam, etc.)

Cases in Mobile Marketing

Social Media:

Practical business applications for using

Listening to customers and customer service

Global social media

Integrating with offline marketing

Practice using Social Media blogs, Linkedin, Facebook, You Tube, Twitter

What are the job prospects?

One of the fastest growing business categories, and a very exciting field to connect with other disciplines as well.

Monster.com

Craigslist.com

Other jobs found on Aquent.com

Positions : All types of organizations seeking skilled marketers

Social Media Integration Producer

Social Media Marketing Manager

Community Manager

Social Media Consultant

Mobile Marketing

Sales

Customer Service

CRM Specialist

Content Writer/Producer

Analysts

Entrepreneurs

Other schools with similar programs

San Diego State University Extension

University of San Francisco Extension

UC Irvine Extension

Rutgers University Extension (Mini-MBA in Mobile)

Full Sail University

Cornell University Extension

UCLA Extension

Southern New Hampshire University (MBA in Social Media)

Questions?

Just ask….

Dr. Mary Beth McCabe

mmccabe@nu.edu

Or text: 858 488 2867

Or call mobile (same number)

Source: Powersiteblog.com