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Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

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Page 1: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 2: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Page 3: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Social Media 73% of SmartPhone users access social networks on

their devices via apps at least once per day. Source: Lightspeed Research

Page 4: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Social Media Content must be mobile friendly!

Page 5: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Mobile WebsiteIf you do not have a mobile website, you are ignoring a segment of your membership and/or community that

wants to use your site.

Page 6: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Mobile Websitewww.springfieldchamber.com

July 2012All Visits: 7694

Mobile Visits: 215

Page 7: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile App

Mobile Marketing Strategy

Page 8: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile AppThere Are Better Reasons for

Launching a Mobile App Than:

Mobile Marketing Strategy

•Peer Pressure

Page 9: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile AppThere Are Better Reasons for

Launching a Mobile App Than:

Mobile Marketing Strategy

•Peer Pressure•Act Now! Opportunity

Page 10: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 11: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

SpringfieldMO2GoCommunity members• Business directory• Discounts/Coupons/Offers

Chamber members• Connectivity to the Chamber• Calendar of events• Demographic statistics• Member directory• Chamber/member news

Page 12: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

SpringfieldMO2Go

Promotion – 2 Stages “It’s Coming!” & “It’s Here!”•Print & Web Ads •Statement Stuffers•Electronic & Print Newsletter•E-mail Blast•Table Tents

Page 13: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 14: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 15: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 16: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 17: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 18: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 19: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 20: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 21: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media
Page 22: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile AppPost Launch – Now What?

You can’t just launch it and leave it!

Mobile Marketing Strategy

Page 23: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile AppPost Launch – Now What?

Have your post-launch plan in place before launch. Ask questions.

Anticipate issues.

Mobile Marketing Strategy

Page 24: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile AppPost Launch – Now What?

Perform quality control checks for errors and inconveniences.

Mobile Marketing Strategy

Page 25: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Push Alerts (via a mobile app)

Page 26: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Push Alerts (via a mobile app)

Plan on the front end of development to segment users for targeted

messaging.

Page 27: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

What about text messaging?

Page 28: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media

Mobile Marketing Strategy

Text Messaging Mobile Marketing Association’s

Best Practiceswww.mmaglobal.com

Page 29: Mobile Marketing Strategy Mobile Website Mobile App Push Alerts (via mobile app) Social Media