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10 Tips for Marketing to the Mobile / Social Consumer

Matt Gentile, Director, PR & Social Media

Century 21 Real Estate (@mattgentile)

Reach the Mobile/Social Consumer

102030405060708090

PERCENTAGE

ACCESS SOCIAL MEDIA

VIA MOBILE

40%(AGE 25-34)OWN A

SMARTPHONE

Percentage of Social

Referral Traffic from Facebook

OF ADULTS USE A

SOCIAL NETWORK

65%75%

62%

2011

1. Utilize Mobile

2. Location Based Services

3. Market Through Video

4. Be Yourself

5. Enhance Your Online Profile

6. Cultivate Relationships via Facebook

Turn “Likes” into Leads

The Story of the $1.1 Million Facebook Referral and CENTURY 21 Realty’s New Social Media Era84% of Realtors are currently using social media. CENTURY 21 is leveraging Facebook to turn those conversations into sales.

7. Be Consistent

8. Share, Respond and Recognize

9. Personal Brand Matters

10. Don’t Try To Do It All

Be SMARTER. BOLDER. FASTER.

Utilize Mobile

Location Based Services

Market Through Video

Be Yourself

Enhance Your Online Profile

Be SMARTER. BOLDER. FASTER.

Build Relationships via Facebook

Be Consistent

Share, Respond and Recognize

Personal Brand Matters

Don’t Try To Do It All

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Facebook.com/Century21