Every person (read potential buyer) carries a Smartphone

these days, overlooking mobile marketing is simply

devastating.

At the same time, you really

need to be effective in

harnessing its benefits, as

every other business owner

(read competitor) is taking

it seriously.

Have you already started the

campaign, Are you feeling that

there is a lack of appeal?

Here are some tips to evaluate

your mobile marketing

strategy and give it the

required push.

Responsive Mobile Website, But is it Helping?

Lots of Ads, But Lacking the Appeal

Successful in Attracting, Failing in Conversions

Sending Emails, But Doing It the ‘Desktop’ Way

Socializing, But Not with Enough Tools

Targeting ‘Local’ Users, But Not Guiding Them

Contents:

Responsive Mobile

Website, But is it

Helping?

You might have built a responsive website for mobile

audiences, but how user-friendly is it?

Remember that users on the go are attracted to web designs

that offer precision, quick details and help them do quickly

what they exactly want to.

Add images, product information and a lot of ‘action’ buttons

to generate ‘response’ in real sense.

Lots of Ads, But

Lacking the Appeal

Whether you post ads on mobile search pages or send text

messages via SMS, they should deliver ‘relevant’ message in

an engaging and time saving manner.

Keep beating around the bush and your potential customer

will give you a miss.

Here, you must understand that unlike desktop users, mobile

users will usually come across your ad in the middle of

something else and this is where your ads need to work.

Successful in

Attracting, Failing in

Conversions

Your mobile ads are able to gain attention, but offer nothing or

a little to convert the viewers into buyers.

Why?

You are probably not giving them those ‘things’ to perform

the desired action.

The ‘things’ include quick response or QR codes, near field

communication or NFC tags and smart images.

Embed them, and do it in relevant and not forced way, and

find the rate of conversions soaring up.

Sending Emails, But

Doing It the ‘Desktop’

Way

Comparatively small screen sizes and completely different

formats demand that your mobile audiences must receive your

marketing emails in a special format.

First, keep your message ‘text-only’ and short and simple.

Second, don’t forget to embed ‘action’ buttons and prefer them

over ‘action’s links.

Socializing, But

Not with Enough

Tools

Every popular social media platform hosts loads of

prospective mobile customers, because most of the

mobile users spend a lot of time on these websites.

Invest as much as you can to create professional

videos for Instagram. Optimize great deals for

GroupOn.

Unleash the power of hashtags and retweets on Twitter.

Offer fresh content at the right time of the day to your

Facebook followers. Leave no stone unturned to make social

mobile media to work for you.

Targeting ‘Local’ Users,

But Not Guiding

Them

Location-based marketing is definitely among the strongest

pillars of mobile marketing.

It is good that your business is appearing on most of the local

searches conducted on mobile internet, but don’t leave your

leads literally in the middle of the road.

Use Google Maps to bring them exactly to your store.

Once they leave your store as a customer, follow up every

now and then with deals and discounts.

Aren’t these tips extremely

simple to implement in your

existing mobile marketing

plans?

Start implementing them from today!

Read more on Mobile Advertising:

3. How Change In Mobile Trends Will Help Your Business Grow In 2015?

2. Watch Out The Mobility Trends Of 2015

1. Top Mobility Trends In 2015 Where Brands Will Push To Engage More

Aggressively

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