Web, Mobile, Social Media

Delta Dental of New Jersey

WEB, MOBILE, SOCIAL MEDIA

Where we’re at now and what you should be prepared for.

Design and development for the new technologies

Pinkman Creative Team

• Paul Pinkman, owner of Paul Pinkman Creative Design• 20 years in online media development• Focus on information design, web design and development,

graphic design, and online learning

• Barbara Kerr, social media, seo consultant• 20 years in online site development• 5 years focus on content strategy, community engagement

and market growth and retention


PART 1: THE WEB NOWWeb – Mobile – Social: Connective Technologies in Flux


What we’ll discuss

•How it used to look•We’re all on the go•What this means for business

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How it used to lookHow most of us think the internet works

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The web is:Lots and lots of data & information

• Educational• Products• Companies• Financial• Political• Personal• Conceptual

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• Artistic• Tutorials• Video• Audio• Blogs• Etc.• …


Full of Social Media options

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Social Media Stats for Business

• 91% of experienced social marketers see improved website traffic due to social media campaigns

• 79% are generating more quality leads• 75% have a company page on a social networking site• 69% post status updates or articles of interest on

social media sites• 57% build a network through a site such as LinkedIn• 54% monitor feedback about the business• 39% maintain a blog• 26% tweet about areas of expertise• 16% use Twitter as a service channel

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And most of us still have this image.

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And what’s been our approach?

• Create a website– Pages of content that don’t change much

• Create a facebook page– Is it worth your time?

• Maybe have a Twitter account– Seems like another time waster

• Connect to colleagues on LinkedIn– Makes the most sense, right?

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So is this accurate?

Yes, but only up to a point.

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IT’S ALL ABOUT MOBILEWe’re All on the Go

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Design and development for the new technologies 13

This is what it really looks like.


Explosive Mobile Gadget Growth (U.S.)

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Mobile User Growth (Global)

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And there’s money in it

• 2008– $0.7 billion on mobile

• 2012– $12 billion – 37% intend to purchase using their

phone instead of their tablet (Threatmatrix survey)

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The high points

• Apps– Exponential growth and revenue for Apple App Store, Droid, etc.

(Instagram, etc.)

• Localized online services– Google + Local– Yahoo local– Yelp– The Patch

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Insurance + Mobile + Social

• Guardian Anytime Mobile:Consumer App from Guardian Life – Members locate in-network dentists– Search by name, location– Interactive maps– Driving directions

• Guardian LinkedIn page:– 5,934 followers

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What’s different?

• Accessibility by device• Any time, any where

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Typical web pages

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Mobile usability is key to success

Without optimization With optimization

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Location-based Smartphone Usage

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Insurance Industry focuses on iPads

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iPad apps lead the way

• Uses– Policy quotes, how-two videos, – Eliminates many pages of questionnaires– Provides access to the company’s

banking and investment services– Quick access to member features and

information– Proven increase in sales over 6 week

period

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Source: Insurance and Technology online


Current information matters

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• Search engine optimization is critical– Updated content is an important

part– Social media supports this– Link backs are essential– Outdated or stale content reduces

your ranking


Do you know your internet footprint?

• Web site + mobile + blog + social media + news, etc. = your relevance in an expanding and diversifying information system– Microsoft Brandify – scores your internet

presence– Klout – what’s your ‘Klout’ score?

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WHAT THIS MEANS FOR BUSINESS

Why should I care?

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More and more change…

• You can no longer launch a web site and then leave it alone

• Business happens 24/7• Keeping information current is critical• Be known and be visible in your field• Being ‘social’ is more than having a

Facebook account.

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Social Connections = Business

• Social Media – humans trying to connect in the digital world

• LinkedIn – business-to-business contacts

• Facebook – the playground you can’t avoid (for now) …

• Twitter is an information stream

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Another tech wave is always on the way

Technological change disrupts the status quo:

•Blockbuster Video > NetFlix, YouTube•Super 8 film > gadget in your pocket•Maps in the car > GPS•Music Albums/8-Tracks/CDs > iPod, Spotify•Books > Kindle/Kindle app for iPad

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What you can do

1. Be flexible; learn new tools2. Watch direction of tech for YOUR

field3. Be prepared to make course

corrections4. Do what you can; do it well

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The Minimum for Business

• Have a completed LinkedIn business page with full names, all key staff + PHOTOS!

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Think about how you get business

OLD•Referrals•Yellow Pages

NEW•Google (80% of search market)•Google Places is now Google+ Local•Online reviews (Google, Patch, YP, etc.)

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Does Google know you? They own search.

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Search Yourself – Are you local?

• Is your site search-friendly?• Where do you rank in the results?• What keywords would you use to find

your company?• Would you use your location in a

search?– Insurance + Neptune, NJ– Car insurance + Neptune, NJ

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Insurance, Neptune, NJ

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Lost in the haystack?

• Most web sites built more than 2-3 years ago are not optimized for search engines.

• Getting business means being visible on the first (or second) results page.

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Insurance Industry footprintby Google SEO

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Be Here, Be Friendly, Now

The Social-friendly online presence:

•Mobile-friendly web site•Search-friendly web site•Local-friendly web site

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But what’s the ROI?

Hurricane Sandy proved social media is not something to resist:•Build your online presence and connect with customers now, so that you’re prepared for the next crisis.

Commentary: Sandy Shows Social Media is Practically Made for Insurershttp://www.insurancejournal.com/news/national/2012/12/17/274336.htm

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Our Services

• Paul Pinkman Creative Design– Website development– Mobile conversion– Social media consulting– Search Engine Optimization (SEO)– Site design– Content Management System conversion

• Our special offer - free 30 minute phone consultation

• 908-625-1571

Documents

Web, Mobile, Social Media