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HOW TO USEText Messaging TO ENHANCE
MARKETING CAMPAIGNS
YOUR
What is SMS Marketing?SMS Definition
Text message to communicate with customers and prospects
It’s shares similar characteristics to email marketing, therefore it’s a complement to your email marketing campaigns
You can use text messaging for short, time sensitive communications and use emails to send more information
Opens up two-way communication - open conversation
Why Incorporate SMS to Your Marketing Campaign?
6.8 billion out of the 7.01 billion people on Earth own a mobile phone
Average SMS response time is 90 seconds compared to 90 minute for email
98% SMS is opened compare to 20% eMail, 12% Facebook posts and 29% tweets
75% want to receive SMS from employer or a brand
80% of consumers haven’t received SMS from their employer or brand
57% of respondents indicated that SMS messages would persuade them to take action over other forms of communication
Worldwide, approximately 8.6 trillion text messages are sent per year
Source: Digital Marketing Magazine, Mar 2014; Portio research
What You Need to Know Text messages are limited to 160 characters
SMS is permission based - you must have permission (an opt-in) before you can text someone
Must communicate T’s&C’s and Privacy clearly and accurately on CTA (call to action)
SMS uses 5 to 6 digit shortcode and all campaigns must be pre-approved by wireless operators
Standard Messaging Service: Standard messaging charges apply (Enduser must have text messaging plan)
Free To End user Service: No standard text message charges apply (Enduser does not need a text messaging plan)
Source: USA Bureau of Labor Statistics, Sept 2012
Who Uses SMS for MarketingMany Fortune 500 companies spend 75% of their mobile marketing on SMS
Retail: coupons, promotions, royalty program, exclusive offers, raffle
Restaurants: coupons, royalty program, daily specials, surveys
Real Estate: appointments, listing information
Fitness/Health Centers: contest, diet tips, cross marketing, appointments, workout reminders
Bars/Nightclub: royalty program, contest, invitations, specials
Fun SMS FactsSurvey respondents indicated that top reasons they would want to send a text message to a company were to request information or to enter a competition
Source: Millward Brown Digital, July 2013
2 TXT or not to text
0%
15%
30%
45%
60%
Request Info Enter Competition To Complain To Compliment Why Bother Other
11%16%
24%32%
54%58%
Advantage of Adding SMS Campaign to Your Marketing Arsenal
Increase brand awareness level instantly
Cross-channel mobile experience for your customers
90% of SMS is read within 3 minutes
Cost effective
Generate an outcome in short span of time
Easily incorporate into existing marketing campaigns
Measure and track success in real-time
Successful SMS Marketing Campaign Best Practices
Only send relevant message
Do not send more than promised frequency
Always respond to “HELP” reply
Timing: no rush hour/no early morning / coordinate according to time zone and work schedule
Align the content to your employees
Include mobile optimized link
Clean up your subscription list frequently
SMS Marketing Campaign Setup Criteria
Subscriber Opt In Options
• Via Subscriber Registration Site or
• Via Keyword Opt In or
• Internal Software using SMS API
Enduser can start and end any time
Flexible SMS time intervals/frequency
Easy content upload and auto send
Custom frequency (Daily/Weekly/Monthly)
Easy reporting/measurement
Text 10% to 62346 to receive 10% discount on your next 2sms
purchase. !
Msg & Data rates may apply. Msg frequency 2 per week. T’s&C’s http://2sms.com/62346
Type of Call to Action
Posters
Sign up for 2sms Coupon !Text 10% to 62346
QR CodeRegistration Site
Royalty Club
SMS Marketing Campaign Setup Criteria
About 2smsAccomplished Industry Experts
We’ve built 200+ SMS campaigns since 2004
We can help you
★ Design personalized engagement
★ Execute the perfect campaign fast
★ Build a large subscriber list in the shortest amount of time
★ Stay in 100% compliance with industry regulators
Please contact 2sms at 1-877-276-7266 for any
questions.
2sms Sales & Support Team [email protected]