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Customer Loyalty SolutionCoupons & Promotions
SMS Text Messaging
Customer Loyalty SolutionCoupons & Promotions
SMS Text Messaging
Current Marketing Methods► Print – newspaper, flyers, FSI’s, direct mail, coupons, posters
– expensive, requires creative, does not connect with customer, shotgun approach, minimal measurement
► Television – local, regional, national
– expensive, requires creative, does not connect with customer, shotgun approach
► Telephone – telemarketing
– not well accepted, grossly ineffective for most business
► Internet – website, email
- Website – expected, need to drive traffic to it
- Email not nearly as effective as it once was; not measureable to any high degree; filters & firewalls generally block receipt by target; requires creativity and creative
Current Marketing Methods► HOPE Marketing
The most common form of advertising today Low cost; Lower return Basically a retailer opens the doors to the location, gets
ready for customer and “hopes” for the following:
• People to see the sign and walk in
• That whatever $$ was spent on advertising works
• People open their wallet and spend $$ on something – low or high margin
• People return after they made or did not make a purchase
• That the weather that day is perfect for their business
• That other competitors don’t have an ad that week
• That they had a good day but hope tomorrow is better
Cardless Customer Loyalty
Trackable Secure Mobile Coupons
What Do They Respond To?
About PlumReward► Established in 2008; active in late 2009
In less than 24 months:
► Over 650 active accounts – growing by 10-15 per week
► Over 1,100,000 active members – growing by 2,000 per day
► Over 13,000 customer interactions per day
► In December 2010, PlumReward sent over 800,000 text messages
► Over 50% of subscribers opt in to offers and coupons
► Average coupon redemption is 15% - 30%
► Average customer has over 900 members
► Account Example:
Moe’s Southwest Grill – 200 locations; 250,000 customer relationships & 100,000 opt ins
► Think we’re on to something?
► You’re right!
Hardware Options
Touch 7 Basic - $500
Includes:
► Mini PC with PlumReward proprietary software
► Touch 7 display
Touch 7 Premium - $900
Includes:
► Mini PC with PlumReward proprietary software
► Touch 7 display
► Thermal printer with one roll of paper
► Security Enclosure with tether
PlumReward WebTouch – iPad 1 or 2
► Take loyalty to your loyal customers – where they are – in the waiting area, in the lounge, at the bar, at their table, on the course – anywhere!
► Complete web based & mobile experience
► Only requires purchase of iPad 1 or iPad 2 16GB – WiFi or 3G
► Sign up customers wherever there is WiFi or 3G
► Customized interface with hi-res branding
► Split screen interface – loyalty sign-up with ad zone for promotion exposure
PlumReward WebTouch – iPod4 - $250
► Take loyalty to your loyal customers – where they are – in the waiting area, in the lounge, at the bar, at their table – anywhere!
► Complete web based & mobile experience
► Only requires purchase of iPod Touch 8GB
► Sign up customers wherever there is WiFi
► Customized interface with hi-res branding
Apple Interface – iPhone / iPod / iPad
Visit NotificationHome Screen Phone Number Entry
Apple Interface – iPhone / iPod / iPad
Coupon Code Entry Redeem Coupon Redeem Coupon Confirmation
Monthly CostsRequired Services:
► Text Message SMS 625 Plan - $50/month (8.0₵/message)
SMS 625 Text Overage – 8.0₵/message over 625
SMS 3000 Plan - $150/month (5₵/message)
SMS 3000 Text Overage – 4₵/message over 3000
Optional Services:
► Facebook Integration - $10/month
► Printer Fee (if printer selected in hardware) - $10/month
Contact Information
Eric Bonardi
Loyal-T, LLC
PlumReward Partner
(M)480-993-8308
(O) 443-341-6780
