Mobile CouponHandbook

3C’s

3 Ways Retailers Can:Drive Foot TrafficAmplify Redemption Rates& Increase Customer Lifetime Value

It’s easier than you think to mobilize your existing coupons and offers.

It’s easier than you think to mobilize your existing coupons and offers.

Messaging Coupons

With 3C’s Switchblade™ mobile marketing platform, brands have the ability to cut through the clutter of paper and email coupons to drive significant lift in customer lifetime value. Leveraging mobile wallet, mobile web and mobile messaging, 3C enables brands to deliver targeted, contextually-aware coupons that align with your existing promotional efforts and won’t tie up valuable IT resources.

◊ Simple yet ubiquitous and effective channel for delivering offers and promotions.

◊ SMS/MMS coupons can be issued via outbound broadcast or customer-initiated engagement.

◊ Custom URL shortening provides trackable links to mobile wallet and mobile web objects.

◊ Deliver targeted offers based on customer preferences.

◊ Enable customers to add existing offers and promotions to their loyalty account or store card via SMS.

◊ Drive loyalty account acquisition and enable immediate offer redemptions.

◊ Prompt customers to opt-in for ongoing marketing messages to drive future behavior and purchases.

Whether you’re issuing your own store discounts or CPG coupons, 3C enables Mobile Messaging, Mobile Wallet and Interactive

Coupons designed to:

Drive Foot Traffic Amplify Redemption Rates Increase Customer Lifetime Value

500,000New Subscribers

A 3C client drove redemption rates over

12% using SMS to deliver unique coupon

codes—while increasing its database of SMS

subscribers by nearly half a million.

A 3C client used mobile wallet to increase effectiveness of traditional

email promotions—resulting in a 4x lift in redemptions and 40%

increase in basket size.

Mobile Wallet Coupons

Interactive Coupons

◊ Drive foot traffic and increase sales through location-based reminders.

◊ Distribution through nearly any marketing channel including email, SMS/MMS, social, display ads and more.

◊ Updatable offer details allow brands to deliver updates to mobile wallet coupons—ensuring customers have the latest offer.

◊ Establish a perpetual presence on your customer’s device—without needing to install your app.

◊ Gamify existing coupons and offers with rich device gestures—such as scratch and shake-to-reveal.

◊ Increase conversion rates with instant gratification from gamified experiences—resulting in incremental sales and customer lifetime value.

◊ Post-interaction linking enables a wide range of activity—including add to mobile wallet, redirect to ecommerce site, deep link to native app and share via social.

◊ Distribution through nearly any marketing channel including SMS, social and email (with pre-existing integration with IBM Marketing Cloud).

A 3C client reactivated 43% of it’s inactive email subscriber base using

interactive coupons, and increased loyalty program signups by 443% MoM.

The State of Mobile Coupons

Contact3Cinteractive Corp.3C.cominfo@3C.com866.443.5505

Text Coupons to 34343 to test drive 3C’s products and services.

By texting Coupons to 34343, 3C will send you text messages providing

information and examples about its products and services. You will receive

recurring messages according to your choice selections. Msg & data

rates may apply. See: 3Csms.mobi/3Cdemo for terms and conditions and

3C.com/privacy for privacy policy.

Tode, Chantal. “65pc Redeem Mobile Coupons Within Five Minutes: Report.” Mobile Commerce Daily RSS. N.p., 26 Jan. 2016.

Of shoppers redeem mobile coupons within 5 minutes.

Of shoppers have used mobile coupons.

Of shoppers spend more if they received personalized coupons.