VISUALLY EXPLAINED

SHORT CODE

VS.LONG CODE

SHORT CODE vs. LONG CODEThe demand for long code SMS functionality is increasing due to low cost and immediate availability COMPARED to a short code

35842 17025551212vs

so, why is it so cheap?

LET ME COMPARE IT FOR YOU

35842 17025551212vs

SHORTCODE aka short numberSpecial 5 to 6 digit phone numbers that power SMS mobile text campaigns using commercial gateways.

Most likely you’ve been exposed to “short codes” when companies send text alerts for delivery notifications, banking transactions or big media brands like ‘American Idol’ who create text message-based voting.

TYPES OF SHORTCODES

Dedicated Five to six digit number dedicated to one organization to use exclusively for their SMS campaign(s) (Leasing fee $500/$1,000 per month through CSCA)

Shared Shared among an SMS provider’s customers and uses cookie cutter SMS campaigns. (Campaign fee $0-$500 per month to your service provider)

3584211223

TYPES OF DEDICATED SHORTCODES

Generic Randomly generated five to six digit number dedicated to one organization to use exclusively for their SMS campaign (Leasing fee $500 per month through CSCA)

Vanity Custom patterned five to six digit number dedicated to one organization to use exclusively for their SMS campaign (Leasing fee $1,000 per month through CSCA)

2SMSUS equals

27678735842

SHORTCODE SMS traffic explained

It’s more expensive than long code, but this is a legal way of sending commercial SMS traffic

2-WAY VIA DEDICATED SHORTCODEYou have a 2-way conversation with your end users. No restrictions.

OPEN conversation

….reply for any questions.

Text your location to 305424.

2-WAY VIA SHARED SHORTCODEYour endusers must type a KEYWORD before starting/responding to a conversation.

….reply KEYWORD plus question.

Text KEYWORD plus your location to 305424.

RESTRICTED conversation

LONGCODE aka long number10 digit phone number or (VMN) virtual mobile number that powers peer to peer SMS communications.

NOT supported by US wireless operators nor industry governing body. Therefore, subject to SPAM block by the wireless operator without notice.

($0 to $1 per month to lease a long code. When a number gets blocked, a new virtual number is generated for your traffic.)

LONGCODE SMS traffic explained

Not supported by US wireless operators nor industry governing body. Therefore, subject to SPAM block by the wireless operator without notice.

IDEAL USAGE

Shortcode Longcodevs

Critical Time Sensitive Alerts

Non Critical Non Time Sensitive Alerts

FOR YOUR SMS TYPE……

Road trip

CHOOSE A CORRECT TOOL FOR YOUR BUSINESS NEEDS

FOR YOUR SMS TYPE……

$5 million business deal

CHOOSE A CORRECT TOOL FOR YOUR BUSINESS NEEDS

SHORT CODE OR LONG CODE?

Learn the differences and choose the correct SMS TOOL for your business needs.

RECAP Shortcode Longcode

40 to 600+/second Scalable

1 message/second NOT scalable

$500 to $2,000 $0 to $1

$0.01 to $0.15 $0.0001 to $0.01

SPEED

SETUP FEE

MESSAGE COST

RECAP Shortcode Longcode

Low High

Yes No

Yes No

RISK

REGULATED

REPORTING

Shortcode Longcode

10-15 Weeks 5 Minutes

Yes No

SETUP TIME

MARKETING CAMPAIGNS

WIRELESS OPERATOR APPROVED

Yes No

RECAP

GET MORE HELPF R O M V I C T O R I A & N A T H A N

support-us@2sms.com

http://www.2sms.com

1-877-276-7266

–Victoria Roberts

2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people and then turn that engagement into revenue.