Why Text Messaging?

Presented by SMSnet.ca

A funny thing happened in the 2000’s. . . Brands noticed their advertising wasn’t working as well

People started to get their news and information online Newspapers and magazines started to close down

People began downloading music and stopped listening to the radio

People started watching videos online, even watching TV shows without commercials

Consumers have gotten so good at “being online”they don’t click banners anymore and now ignore junk email

The Silverpop 2013 Email Marketing Metrics Benchmark Study finds email click through rates for retail in Canada for 2012 is at a 3.8% mean average. Also of interest, knotice.com reports that North American emails opened on mobile devices will surpass 50 percent sometime this year.

Although almost 50% of all cell phones in use in North America are now Smart Phones, and one-half of users receive email on their phone, the most widely used application for all cell phone users is Text Messaging.

If you sell consumable products or services, mobile marketing, but specifically text message marketing can increase your sales.

100% of all North American cell phones can send and receive text messages and statistically, over 85% of users do so daily.

96% of text messages are open and read within 4 minutes of receipt and is the #1 preferred method of communication by under 35 year-olds.

You can start mobile marketing without using . . .

a mobile website with shopping cart capabilities

a dedicated mobile App

location based mobile marketing or geo-fencing

or publishing your own content

mobile search

a mobile advertising network

But you can get started by creating an opt-in list for text messaging. This is the foundation for every other type of mobile marketing.

Before starting your mobile marketing, start with these questions:

Do we want to promote, sell or both?

Do we want to focus on a product, service or a market segment?

Do we fund or ask the supplier to fund/partner with us?

What is the benchmark that determines success? Unit sales, increased event presence, web traffic, etc.?

If successful, do we want to expand geographically, by market segment or by product/service?

step 1: Create a way to subscribe: SMSnet will create a mobile opt-in process for easy and on-location subscribing (text a keyword to 767638 to join) and will create an online registration page enabling you to include a link in emails, in your online pages, social media and other online marketing.

step 2: Create a reason to subscribe: the reason must resonate with the market segment and could be for pre-notification of a hot new product release, front of the line or free admission to a special event, a chance to win the product or service, receive a free upgrade, etc.

step 3: Launch the Program. use all appropriate offline and online resources to engage the market and to have fans, customers and their friends and family subscribe to your text messaging list.

Getting started . . .

step 4: Tell and sell: Initially, every second message should contain a great offer! In time, every fourth message will be to sell, others are to share items of interest with your subscribers. Involve other social media and share links for your Facebook page, Pinterest or Instagram links, hashtags to an interesting event being followed on Twitter. Whenever possible, ask recipients to share the text with friends so they too can join and share with other friends.

step 5: Tweak and refine. Review your text message responses to sales, promotions and within your social media pages. Respond to the market with more of what they want, whether it be more sales, more information, more events, etc.

According to Portio Research:

2013 worldwide SMS revenue is forecast to break the USD 150 billion mark for the first time and will continue to grow for the next two years.

Portio Research provides independent research services for the mobile and wireless sector. Link here: http://bit.ly/148kaxk

Why Text Messaging?

Because it is the fastest, most cost effective way to build a customer base and market to them.

Even if you build a mobile site or an app, you should have a mobile customer base to market it to.

Test messaging is easy to start and easily managed. You can decide on content by 10 am and text message every subscriber by 10:05.

Why Text Messaging

Thank you

www.SMSnet.ca

Why Text Messaging

Thank you

www.SMSnet.ca