“Digital text messaging communication : -

Response rate and branding effects – an

exploratory survey research on the effect of

internet campaigning of Deccan Chargers

through mercury communication Hyderabad..”

BY

W.T. Ranga Charya

To gauge Digital media response by using social media

Strategies such as direct messaging in most popular social

networks in web 2.0 space.

Social Networks Video Views

Channel Views subscribers Videos Watched Total

You Tube 3114 2837 80 70 6101

Facebook 6506 6506

Fanbase

Twitter 4240 4240

Fanbase

Orkut 1150 1150

Chargers Social Media Fan Followings 17997

Video Views Channel Views subscribers

Videos

Watched Total

You Tube 3114 2837 80 70 6101

Promotions and Reach on Orkut

Communities

Total Updates

Total updates on DC Home Members Promotion on Orkut Reach

112 970 85 communities 13.4 lac

Teams Facebook Twitter Orkut You Tube

Chargers 6506 Fans Followings-2198 Followers-2042 1150 2837

Royal Challengers NA NA NA NA NA

Rajasthan Royals

25537 Fans (since

Jan-08) Followings-44 Followers-133 NA 1,255

Mumbai Indians NA NA NA NA NA

Kolkata Knight Riders 2466 Fans Followings-0 Followers-138 1319 NA

Kings XI Punjab NA Following-9 Followers-129 NA NA

Daredevils NA NA NA NA NA

Chennai Superkings NA NA NA NA NA

Teams Facebook Orkut Twitter You

Tube

SM

Campaig

n

Quiz Live Match

Coverage

Presence

since

which year

Daredevils Nil Nil Nil Nil Nil Nil Nil NA

KingsXI

Punjab

Nil Nil Yes Nil Nil Nil Nil 2009

Chennai

Super kings

Nil Nil Nil Nil Nil Nil Nil Nil

Royal

Challengers

Nil Nil Nil Nil Nil Nil Nil Nil

Mumbai

Indians

Nil Nil Nil Nil Nil Nil Nil Nil

Kolkata

Knight

Riders

Yes Yes Yes Nil Nil Nil Nil April

2009

Rajasthan

Royals

Yes Nil Yes Yes Nil Nil Nil April 2008

Chargers Yes Yes Yes Yes Yes Yes Yes April

2009

Community reach

Unstopabullz 9011

Deccan Chargers 8201