How to Build the Perfect Facebook Fan Page

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand

pages), has come the opportunity for those with creativity to design a much more compelling and

fully branded page.

Reasons Why Your Business Should Have a Facebook Fan Page.

A Facebook Fan Page or a Landing page no doubt gives your business a professional image.

Now a days Facebook Fan Pages are not only for Big Fish’s out there in the market but also for

small business like entrepreneurs, freelancers etc.

Here are the reasons-

� You can have a large number of Fan base. This makes fan pages especially valuable for

Facebook users.

� It’s free.

� It gives you a platform to interact and get feedback from your target audience, because

like a user profile, you can update your fans with statuses that will appear in the news

feed.

� You can promote events.

� It’s an SEO boost. Facebook is currently the second most popular site on the Web

according to Alexa.

� You can customize the design using FBML, Facebook’s version of HTML. Check out the

Static FBML app for more.

� You can create brand advocates.

� You can easily promote it with tools provided by Facebook.

� The Facebook Pages Insights analytics tool gives you useful information about your fans

and their interactions.

� You can build a community for your clients and prospects.

� It’s another funnel to your website.

� You can add unlimited photos and videos.

The Perfect Fan Page Gives A Perfect Edge To Your Business

In this article, I will briefly discuss each of the Page areas. These are the areas where I think

Page owners should focus their attention.

The Page areas are:

� Profile Picture;

� Left-column Navigation;

� About Box;

� Likes — Page Favorites;

� Photostrip;

� Wall (Custom Tabs).

The above Page areas are great for visual branding.

The Perfect Fan Page integrates all these elements to create a focused and compelling

presentation of the brand.

The Profile Picture

The Profile Picture, at the top left corner of your Page, functions as your “logo,” your primary

branding element.

The maximum size allowed for the Profile Picture is 180w x 540h pixels. It is advisable to utilize

the full allowed width, but how tall you make the Profile Picture depends on what you want it to

convey.

Your Profile Thumbnail

Your Profile Picture thumbnail is the icon that displays next to your Page posts and your Posts

on other Pages, when you comment as your Page.

You should edit the Profile thumbnail so that its composition reflects good visual branding. By

default, Facebook reduces your Profile Picture and selects a 50 x 50 pixel section for your

thumbnail, but you can edit this to improve it.

Editing your Thumbnail: Mouse over your Profile Picture and click on the “Change picture”

link that appears in the top-right corner of the image. Click the “Edit thum

image in the “Profile picture” screen. As it says, click and drag the image until it looks good to

you. Click “Save” and you’re done!

Custom Tabs

You should keep in mind the following when creating your custom tab:

• Does it fit into the overall visual branding of the Page?

• Does it utilize technology that will work on

• If it’s a fan-gated “Reveal” tab

is the offer sufficiently enticing to en

Here are a couple examples of creative and effective custom tabs:

Mouse over your Profile Picture and click on the “Change picture”

right corner of the image. Click the “Edit thumbnail” link below the

image in the “Profile picture” screen. As it says, click and drag the image until it looks good to

you. Click “Save” and you’re done!

You should keep in mind the following when creating your custom tab:

into the overall visual branding of the Page?

Does it utilize technology that will work on all modern browsers and platforms?

gated “Reveal” tab (where non-fans are shown different content than fans),

is the offer sufficiently enticing to encourage visitors to Like your Page?

Here are a couple examples of creative and effective custom tabs:

Mouse over your Profile Picture and click on the “Change picture”

bnail” link below the

image in the “Profile picture” screen. As it says, click and drag the image until it looks good to

modern browsers and platforms?

fans are shown different content than fans),

e visitors to Like your Page?

Don’t Neglect Your Navigation!

Page admins were dismayed when Facebook, as part of its new Page layout, moved the blue-tab

navigation from the top of the Page to the left column below the Profile Picture.

The left-column navigation, however, turned out to be a great improvement on those top

tabs, allowing tab names of up to 36 character , and displaying the application icon for each tab.

Because the navigation is now part of the visual branding , it means admins should use the

navigation wisely, ordering the tabs by importance, and create custom iFrame tabs with custom

icons to replace those dreary gray Static FBML tabs.

Navigation Editing: Click the “Edit” link just below the navigation, then click the “x” next to

each tab to remove it from the navigation — this hides it; it doesn’t delete it — or click on a tab

to drag it to a different place in the order .

Keep Your Navigation Pruned and Visually Consistent

Because icons now accompany your tab names in the navigation, admins should make sure the

icons fit into the overall visual-branding scheme. Here are some good examples, using icons to

reinforce tab subjects and visual branding. Also, make sure that your tabs are ordered by

importance and that tabs with old or expired content are hidden.

The Likes — Your Page’s Favorites

Your favorited Pages appear in the left column just below your Fan Count. These are other Pages

that your Page has Liked, not your Personal Profile, either by your having clicked “Add to my

page’s favourites” link that appears on all Pages (what’s with the British spelling?), after the

Likes section in the left column, or by your having Liked another Page while using Facebook as

your Page rather than your Personal Profile (a new feature).

The five Pages that are displayed are pulled from a pool which can you administer. Admins

should see this as an opportunity to promote other Pages with which they are associated, and

curate this section accordingly.

Editing the Likes area: Click the “Edit page” button in the upper right of your Page, click

“Featured”, click “Edit featured likes”. The popup box will show you all your Page’s favorites;

tick the checkbox next to each to include it in the featured Likes area.

The About Box

After the new Page layout change, the About box actually disappeared for a couple weeks, and

everyone thought it had been removed. But then it reappeared.

Use this left-column box to display a little info about your Page or your brand. There are 78

characters displayed (includes spaces) and a total of about 240 characters, visible after the user

clicks the “More” link.

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