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Facebook Fan Page Promotion @mercylivi 21 August 2010

Facebook Fan Page Promotion

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Comprehensive guide on facebook fan page promotion with tips and tricks.

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Page 1: Facebook Fan Page Promotion

Facebook Fan Page Promotion

@mercylivi21 August 2010

Page 2: Facebook Fan Page Promotion

Why you need Facebook Fanpage

More than 500 million active users 50% of our active users log on to

Facebook in any given day Average user has 130 friends People spend over 700 billion minutes

per month on Facebook

Page 3: Facebook Fan Page Promotion

Why you need Facebook Fanpage

There are over 900 million objects that people interact with (pages, groups, events and community pages)

Average user is connected to 80 community pages, groups and events

Average user creates 90 pieces of content each month

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Page 4: Facebook Fan Page Promotion

Ways you may refer to your Facebook Page

Do: “Find us on Facebook to discover more about...”

Do: “Company X on Facebook” Do: “Check out the Company X Page on

Facebook” Do: “Find us on Facebook”

Page 5: Facebook Fan Page Promotion

Ways you may NOT refer to your Facebook Page

Don’t: “Check out the Company X Facebook Page”

Don’t: “Company X partners with Facebook in social advertising campaign”

Don’t: “Facebook and Company X commit to serving you better adverts”

Do not use icons, visuals, logos, etc. taken from the Facebook site. Instead, use tools like Facebook badges etc.,

Page 6: Facebook Fan Page Promotion

Ways to Use Facebook Fanpage Badge

Do: hyperlink the “Find us on Facebook” badge to your Facebook Page.

Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook

Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page.

Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook

Page 7: Facebook Fan Page Promotion

Maximize Your Avatar Visibility

Profile pictures on Facebook can have a maximum size of 200×600 pixels.

This applies to Pages as well. Facebook Pages do not allow background

images. However, take advantage of that full 200×600

real estate and get your brand in front of the eyes of your fans. Ex, http://www.facebook.com/pages/RentVine/326598340912?v=wall

Page 8: Facebook Fan Page Promotion

Vanity URL Choosing a username is optional but adds an extra level of

professionalism to your business page. Usernames can only include alphanumeric characters (A-Z, 0-

9) or a period (.). You can only have one username per page. Your page must have at least 25 fans to establish a vanity URL.

This is to prevent name squatting. Usernames are not transferrable or editable. Some generic words (such as "flowers" or "pizza") are not

available. If your trademarked name has already been taken, you can

notify Facebook of this intellectual property infringement.

Page 9: Facebook Fan Page Promotion

Integrating Blog in Fanpage Networked Blogs app – This app shows up on your profile

or in your boxes tab and displays your blog and any of the blogs you like to read. It’s a great way to promote yourself and others. 

Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile 

Notes (Default App) – Default App found on the right side of your profile. Add your RSS feed and view your friends’ feeds. When your blog updates it shows the article in your feed. 

Page 10: Facebook Fan Page Promotion

Integrating Twitter The Facebook application Selective Tweets. Selective

Tweet Status lets you update your Facebook status from Twitter – BUT you can choose which tweets you want – just end a tweet with #fb when you want to post it as your Facebook status – simple!

Twitter’s official page on how to add Twitter to Facebook. The Twitter app for Facebook integrates Twitter into your Facebook experience.

A nifty Facebook Page that helps you manage your Facebook Fan Pages connection to Twitter accounts.

Page 11: Facebook Fan Page Promotion

FBML Customization

Notes Static FBML can only be added to Facebook Fan

Pages Maximum width of FBML page is 520px Include ONLY the HTML/CSS that's between the

<body> and </body> tags; NO <html>, <body>, <head> or meta tags

In order to add applications to your Fan Page, you MUST have a personal profile associated with the Page as an Administrator; the Admin can add apps when logged in.

Page 12: Facebook Fan Page Promotion

Reviews

Reviews are similar to testimonials. you can request your fans to review your

blog, service or product Help you build credibility You are open to all positive and negative

comments Application Link

Page 13: Facebook Fan Page Promotion

Polls

A fun and non-stressful way for all fans to participate

Send an update to them about the poll Tweet about it Way to collect data and monitor responses. Notify your fans the final results and request

opinions Application Link

Page 14: Facebook Fan Page Promotion

Youtube Video Box

Share Video Tutorials, testimonials etc Helps your fans as well to increase your

reputation Application Link FBML can also be used

Page 15: Facebook Fan Page Promotion

Chat with Fans

Clobby allows fan page owners to create chat rooms

Invite other fans to chat. You can kick users out from chat who

misbehaves and ban Application Link

Page 16: Facebook Fan Page Promotion

Shopping Cart

Upload your products to the ShopTab interface

Add ShopTab to your Fanpage when fans click Buy, they will be taken to

your website to complete the transaction. 7 day free trail with three options to selectApplication Link

Page 17: Facebook Fan Page Promotion

Place Widget (FourSquare)

• Add a Foursquare tab to the fan page using PlaceWidget app

• Once installed, all your fans can see how popular your HQ location

• Check out what feedback visitors to the HQ have left.

Page 18: Facebook Fan Page Promotion

Extended Info

• By default every Facebook fan page comes with fields like interests etc

• Any extra field, like favorite cuisine, recently watched movie etc. can be  added to the fan page profile with this app

• Can also be included in Personal Profile Page

Page 19: Facebook Fan Page Promotion

Other Premium Apps

Wild Fire Apps

Involver

Includes Welcome Page, Coupons, Polls, Image Gallery, Quiz, Flash Embed etc…

Involver also have free apps that worth try

Page 20: Facebook Fan Page Promotion

GA for Facebook Fanpage

• Generate img tag with GA code that can be used in Facebook fanpage which you would to track

• To track wall, again you will need to create a page with static FBML. The only difference is that to show this on the wall, you are required to make it a box. Just click on the (add) on the Box, and it will be added to the wall. To change this setting, click on “Application Settings” under the FBML that you would like to create as a box. As with other pages, please note that you have to create a unique tracking code for this page as well.

• Use tools like http://ga.webdigi.co.uk/ • More info can be found here

Page 21: Facebook Fan Page Promotion

Facebook Insights

• Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content.

• Only Page administrators, application owners can view Insights data

Page 22: Facebook Fan Page Promotion

Make Your Fan Page Stand Out! 

• Go beyond the basic page format. Use a variety of different types of media to enhance the participation & engagement of your fans. Make the first timer's visit something to talk about and keep coming back by making your page stand out from the crowd.

Page 23: Facebook Fan Page Promotion

Spread the Word

• Become a Fan (Like a Page)

• Share Page with Friends

• Comment, Like or Share a Post

• Include them in an “a” link

Page 24: Facebook Fan Page Promotion