THE PERFECT FANIndie-pop

INTRODUCTION

In order to identify the audience, a range of medias

were consulted. The images in the following slides

represent the Indie genre through the stereotypical

brands, which will help in identifying indie

stereotypes in my media work.

READ ALL ABOUT IT

TUNE IN

ROLE-MODELS

MOVIES/TV?

EXPRESS YOURSELF

BE SOCIAL

GET DRESSED: FIND YOUR OWN STYLE AND BE PROUD OF IT:

Vintage clothing, „old cuts and prints‟

Print Vintage iconography

Vintage adaptations of modern matters

Sepia effect

Modern Indie clothing:

Design Chequered „Grunge‟ lumberjack shirts

Skinny Jeans

V-neck

Wooly tops?

Skinny Jeans

Daisy-dukes

ACCESSORIZE:

Jewellery Pendants

Charms

Bracelets

Fabric

Bangles

Lots of

Watches Ice watches

„Swatches‟

Hats Deerstalker wooly hats

Flat-peaks

Scarves

Glasses Wide-frame

Ray-bans

Piercings Tragus

Plugs

GEAR UP

Equipment

Cameras

Skateboards

One-gear bicycle

Rucksack/messenger bag

FIND YOUR TRIBE

Using results from Findtyourtribe.co.uk, these results

indicate the following:

Initially the signs indicate that the audience will be „Indie

Scenesters‟:

“You are at the forefront on the indie scene – you know

all the major players. You‟re always ahead of the game

– moving on to the next thing once everyone joins in.

You like to look good and your icons go beyond the

centrefold of the NME – your current look is James

Dean meets Grace Jones. Just wait – everyone will be

wearing it in a year‟s time”.

With the above results, it is evident that indie audiences

are „trend setters‟, and are fashion conscious.

INDIE MODELS:

INDIE MODELS

INDIE MODELS

INDIE MODELS