Optimizing Your Facebook Fan Page

©2010 WhitePaperSource Publishing • Do NOT distribute

Optimizing Your

Facebook Fan Page

for Profits

Presented byMari Smith

Get Ready! What we’ll cover…

Facebook marketing – an overviewUsing your Profile for business and/or personal?Privacy issuesGroups vs. Fan pages – which is best?Building a compelling Fan PageOptimizing your Fan Page[Next session: Facebook Engagement: AdvancedStrategies for Building a Loyal Fan Base]

©2010 WhitePaperSource Publishing • Do NOT distribute • Page 2

Poll question

What is your primary objective in building a presence onFacebook?

Create an "outpost" for our fans to connect with us.Build our email list.Increase product sales.Improve customer service.Raise brand awareness.Crowdsource new products.Other.

Why market on Facebook?

#1 social network in the world~500 million active users (logged on during past 30 days)Half logon dailyAverage session time = 55 minutesGlobal reach: 70% = outside United States68% of US Facebook users “more likely to buy on apositive Facebook friend referral” [eMarketer | Morpace]


Why market on Facebook?

“Eyeballs are monetizable”


Your Facebook Profile for business?

Primary reason to use for professional networking:NEWS FEED:


Facebook Privacy

Edit settingsUse Friend ListsUnfriend/block as appropriateHide year of birthDon’t reveal home addressChange your password regularly & don’t shareSee 10 Ways To Stay Safe on Facebook:

http://bit.ly/10fbsafety


Group vs. Fan Page?

Groups:Unlimited members; can’t message past 5,000Can’t add custom contentNot indexed on Google

Pages:Unlimited members; can message all or targetedCan add custom contentFully indexed on Google


New Community Pages

Favorite cause or topicActivities and interestsAuto-connected to Pages

“Best collection of sharedknowledge”Content from WikipediaMaintained like a wiki


New Community Pages


Official Page vs. Community?


http://www.facebook.com/pages/create.php

Let’s build Facebook Pages!

What you need to know in advance:Select the originating Admin with extreme careFacebook’s TOS

One personal profile *OR* one Business Account

Add at least one more AdminDiscuss the category, content and design ahead oftime


Begin with a checklist

Target MarketObjectiveStrategies to implementTechnologiesTrack & Measure results


Getting set up

Categories – what you need to knowChoosing a titleShould you have a tagline?


Design your fan page picture

180px by 540pxCan select thumbnailCould rotate


Add company details

Info tabAbout us (mini bio)


Import your blog

Networked Blogs app


Add custom content

Welcome tab


Video message

Primary purpose = click the Like button (become a fan)Compelling, short, interestingExplain benefits of WHY a visitor would want to join thefan page


Video examples


/stevespangler/johnassarafpage

Add custom content


Storefront

Add custom content


Menu

Add custom content


Live tweets,blog posts,Flickr photos

Fan only content


facebook.com/AliceInWonderland

Interactive content


Add an email opt-in box

1. FBML app2. Copy and paste code


Adjust the settings

Default Landing Tab for non-fansFilter shouldbe page + fans

Allow fans topost content


Start discussion topics


Promote your other networks

TwitterLinkedInYouTubeYour blog


Advanced

Add third party appsInvolver.comWildfireApp.comFanAppz.comBuddyMedia.com



Promote your fan page

Post to profile with Share button@ tag strategically


Promotion strategy: Plugins

Social Pluginshttp://developers.facebook.com/plugins


Promote your fan page

Ezine/email list – suggested calls to action:“Write on our Facebook wall”“Connect with us on Facebook”“Join our Facebook Community”“Share your story with us on Facebook”“Do you Like us? Show us some love on Facebook!”“Like this? Let us know on Facebook!”

Business cards, brochures

Questions?

Blog: marismith.comTwitter.com/marismithFacebook.com/marismith


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Documents

Optimizing Your Facebook Fan Page