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www.FBAdQueen.com
Victoria GibsonFacebook Ads Specialist
Facebook Page: www.fb.com/adqueenpage
Victoria GibsonFacebook Ads Specialist
Facebook Page: www.fb.com/adqueenpage
Facebook Ads Case Studies
Why Facebook Ads?
www.FBAdQueen.com
Superior Targeting- Built off the back of the world’s largest
social network
User Control- You create the ad and
control the budget and the targeting
Value- Much cheaper than traditional media
- Starts an ongoing relationship
What Can They Do?
EngagementEngagement AwarenessAwareness
List BuildingList BuildingLikesLikes
TrafficTraffic
First Ask
• WHYWHY do you want to advertise?
• WHATWHAT do you want to advertise?
• WHOWHO do you want to advertise to?
• WHATWHAT action do you want them to take?
• HOW MUCHHOW MUCH do you want to spend?
Case Study 1
James Wedmore, co-founder of Video Traffic Academy, teaches his students how to generate massive results using simple little videos on YouTube. He's written books, created products and taught live from stage and through hundrends of webinars. And even though he's done all while maintaining a “real life”, the best part is seeing hundreds of his students take action on what he teaches and literally TRANSFORM their businesses and their lives.
Objectives
•Webinar Registrations
• List Building
•10 Program Sales @ $97 each
Ad Executions
Only 3 Ads Per Campaign - Facebook Will Favor One
Split Test By Image First, Keeping Other Variables Constant
Include Clear Benefit and Call To Action
Targeted Social Media Marketers Via Precise Interest Targeting:Social Media Today, Mari Smith, Social Media Examiner, Amy Porterfield
Demographics: US Males & Females 25-45
Results:
No. Of Times Ad Is Displayed
No. Of Clicks
No. Of LikesWe Sent Clicks Off Facebook
No. Of Imp/No. Of Clicks
Amount Spent Avg. Cost Per Click
Cost Per 1000 Displays
Results:
• 4 Week Campaign
• ROI =1.44
• No previous advertising, only marketed via one-time launch
• No. Of Sales = 20
• List Increased by 559
Image Is Everything
•High Impact
•Relevant
• Faces
•Text Overlay
•Graphics
Case Study 2
Juice Detox DeliveryBased In AustraliaOnline & Offline
Business
Objectives
•Brand Awareness (Brand Less Than 1 Year Old With New Brick & Mortar Store)
• Increase Page Likes
• Increase Detox Deliveries
Ad ExecutionsCombination of Social Ads (Sponsored Stories &
Page Posts) & Traditional Ads
Contests were also used
Targeted Women’s Lifestyle Brands Including Magazines and Workout Wear
Women 25-50 In Sydney, Melbourne & Brisbane, Australia
Split Test Age Bands and Targeting (Separated Lifestyle and Exercise Brands)
Results
2-Month Campaign Results
2-Week Campaign Results with “Sweet-Spot” Targetingvs.
Results
• These results show the effectiveness of refining your targeting as you go
• Testing different target groups allowed us to find the optimal group (the “sweet-spot) and this yielded much better results
• You can only improve your ads as you test and optimise, so you need to be prepared to invest upfront in testing
• This 10 Week campaign has increased Likes by
What Should Your Ads Say?
•Ask A Question or Make Statement
• Include A Call To Action
• Focus On Benefits
•Connect To Target Audience
Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
• Use Video
• Sell By Webinar
• Make It Relevant To Ad Copy
Who To Target?
www.fbadqueen.com
Go to www.facebook.com/advertising
Power in Precise Targeting
Get granular
Keep your reach under 200,000
Research your audience online
How Much Will It Cost?
•Bid CPM?
•Use Advanced Bidding Mode
•Bid in Suggested Range
•Watch Impressions and Adjust Your Bid
Optimization
•Test Campaign Groups
•Refresh Ads
• Increase Bid To Get More Impressions
• Follow a Theme or Category for Precise Interests
Test Your Offer
•Not testing is the biggest single mistake people make
•Make several variations of each ad and test
•Pause under-performers
•Only put a couple of ads in each campaign
•Targeting and testing have the most influence on performance
• Performance = Value
www.FBAdQueen.com
Take Action Now
www.FBAdQueen.com
Want More Detailed Hands On Support Or Campaign Services?
www.fbadqueen.com/mari